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I am a product and creative leader with a unique blend of experience in SaaS, AI, mobile apps, and media production. I have a proven track record of launching health tech products, scaling startup operations, and leading high-performing cross-functional teams. I've co-founded and sold a media agency, secured institutional investors including Pfizer, and built AI-driven user experiences. Known for my strategic mindset, user empathy, and executional excellence in fast-paced environments, I thrive at the intersection of technology and creativity. I passionately drive innovation and optimize processes to deliver compelling products and campaigns that resonate with users and stakeholders.…I am a product and creative leader with a unique blend of experience in SaaS, AI, mobile apps, and media production. I have a proven track record of launching health tech products, scaling startup operations, and leading high-performing cross-functional teams. I've co-founded and sold a media agency, secured institutional investors including Pfizer, and built AI-driven user experiences. Known for my strategic mindset, user empathy, and executional excellence in fast-paced environments, I thrive at the intersection of technology and creativity. I passionately drive innovation and optimize processes to deliver compelling products and campaigns that resonate with users and stakeholders.

Moody Moral

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I am a product and creative leader with a unique blend of experience in SaaS, AI, mobile apps, and media production. I have a proven track record of launching health tech products, scaling startup operations, and leading high-performing cross-functional teams. I've co-founded and sold a media agency, secured institutional investors including Pfizer, and built AI-driven user experiences. Known for my strategic mindset, user empathy, and executional excellence in fast-paced environments, I thrive at the intersection of technology and creativity. I passionately drive innovation and optimize processes to deliver compelling products and campaigns that resonate with users and stakeholders.…I am a product and creative leader with a unique blend of experience in SaaS, AI, mobile apps, and media production. I have a proven track record of launching health tech products, scaling startup operations, and leading high-performing cross-functional teams. I've co-founded and sold a media agency, secured institutional investors including Pfizer, and built AI-driven user experiences. Known for my strategic mindset, user empathy, and executional excellence in fast-paced environments, I thrive at the intersection of technology and creativity. I passionately drive innovation and optimize processes to deliver compelling products and campaigns that resonate with users and stakeholders.

Available to hire

I am a product and creative leader with a unique blend of experience in SaaS, AI, mobile apps, and media production. I have a proven track record of launching health tech products, scaling startup operations, and leading high-performing cross-functional teams. I’ve co-founded and sold a media agency, secured institutional investors including Pfizer, and built AI-driven user experiences.

Known for my strategic mindset, user empathy, and executional excellence in fast-paced environments, I thrive at the intersection of technology and creativity. I passionately drive innovation and optimize processes to deliver compelling products and campaigns that resonate with users and stakeholders.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Senior Product Content Lead (Founding Team) at Lotic.AI (Pfizer)

October 1, 2021 - August 8, 2025

Developed foundational frameworks for voice, tone, content categorization, and metadata tagging in collaboration with psychologists, researchers, and designers. Designed the initial prototype for the internal CMS focusing on modular content delivery and future integration with natural language processing pipelines. Oversaw content QA workflows and built governance models to ensure consistency across thousands of digital interactions. Worked cross-functionally to align editorial direction with machine learning capabilities, ensuring human-authored content could scale into automated conversations without losing fidelity. Served as a liaison between product, content, and AI teams, championing user-centric language and inclusive design.

Growth Product Manager, Content & AI (Founding Team) at Lotic.AI (Pfizer)

October 1, 2021 - Present

Directed the end-to-end launch of an AI-powered mental well-being platform, leading strategy, execution, and cross-functional collaboration across product, content, and engineering teams. Designed and implemented a proprietary content management system (CMS), improving workflow compliance and reducing production bottlenecks by 40%. Spearheaded stakeholder engagement with executive leadership and Pfizer’s innovation team to ensure enterprise-grade compliance and alignment with go-to-market goals. Led internal process optimization and standardization of design/content systems supporting campaign scale such as SXSW and HLTH, reducing cost-per-asset. Owned communication loops between creative, operations, and engineering serving as primary accountability point in a high-growth, ambiguity-rich startup.

Director, Creative Services & Content Platforms at Pure Percent | Media Agency

May 1, 2020 - August 8, 2025

Oversaw full-cycle creative production from brand and UX content design to photography and video, aligning assets with both marketing and product goals. Led cross-functional creative team delivering integrated ad campaigns, product marketing content, and digital experiences for clients including Uber, Samsung, and Canada Goose. Modernized team workflows across creative and product content pipelines, improving delivery speed by 20% and raising client satisfaction scores.

Director of Creative Operations & Post-Production at ICON Digital | Digital/Print Signage, Media

September 1, 2018 - August 8, 2025

Spearheaded high-stakes, cross-functional projects for top clients such as Google, AMEX, Dairyland, CIBC, and Rakuten Kobo, achieving a 15% increase in client retention through strategic project execution. Managed external stakeholder requirements and expectations. Conducted performance evaluations, quarterly coaching sessions, and provided constructive feedback to the team to enhance skills and improve performance.

Senior Video Editor at Asterisk Media | Media Agency

August 1, 2017 - August 8, 2025

Played a key role in securing and retaining major clients such as Palm Bay, Google, and Bell Canada by aligning content production with client needs, contributing to the agency’s growth and reputation in high-profile ad campaigns. Drove team efficiency by optimizing processes and workflow. Increased quantity and quality of output to significantly improve company market positioning and overall value.

Video Editor at Asterisk Media | Media Agency

August 1, 2015 - August 8, 2025

Developed client-tailored media strategies aligned with campaign goals, resulting in a 30% uplift in client satisfaction ratings. Contributed to multi-channel digital marketing efforts, optimizing video content for social and digital ad platforms, leading to a 25% increase in client engagement.

Associate Producer, Bollywood Boulevard at OMNI Television | Broadcasting Network

September 1, 2012 - August 8, 2025

Produced and edited segments for a weekly magazine show highlighting Bollywood through a Canadian perspective. Supported in-studio and on-site interviews with Bollywood personalities, ensuring overall success of the segments.

Product Expert at Best Buy | Electronics, Tech, Commission Sales

October 1, 2011 - August 8, 2025

Consistently exceeded sales targets in a fast-paced, commission-based retail environment by tailoring cross-category tech solutions across computers, cameras, and media. Leveraged customer insights to upsell complementary products, services, and warranties, boosting average order value and driving product intensity in the household. Developed persuasive sales strategies and built rapport quickly, laying a foundation for later success in customer journey design and marketing campaign execution.