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Hello! I’m Chen Fong Yeat, a graphic designer turned marketing professional with a passion for storytelling through visuals and words. Since 2014 I’ve blended design finesse with strategic marketing, building brands and crafting campaigns that resonate with audiences. I’m especially excited about growing Yeat Collection as a brand that explores creative marketing across channels. Outside work, I enjoy exploring new ideas, collaborating with partners, and learning about trends in digital marketing and branding. I’m committed to continuous growth—expanding my skills in strategy, content creation, and cross-functional leadership to drive meaningful results for brands and customers.…Hello! I’m Chen Fong Yeat, a graphic designer turned marketing professional with a passion for storytelling through visuals and words. Since 2014 I’ve blended design finesse with strategic marketing, building brands and crafting campaigns that resonate with audiences. I’m especially excited about growing Yeat Collection as a brand that explores creative marketing across channels. Outside work, I enjoy exploring new ideas, collaborating with partners, and learning about trends in digital marketing and branding. I’m committed to continuous growth—expanding my skills in strategy, content creation, and cross-functional leadership to drive meaningful results for brands and customers.

Chen Fong Yeat

Marketer, Content Creator, Brand Designer, +4

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Hello! I’m Chen Fong Yeat, a graphic designer turned marketing professional with a passion for storytelling through visuals and words. Since 2014 I’ve blended design finesse with strategic marketing, building brands and crafting campaigns that resonate with audiences. I’m especially excited about growing Yeat Collection as a brand that explores creative marketing across channels. Outside work, I enjoy exploring new ideas, collaborating with partners, and learning about trends in digital marketing and branding. I’m committed to continuous growth—expanding my skills in strategy, content creation, and cross-functional leadership to drive meaningful results for brands and customers.…Hello! I’m Chen Fong Yeat, a graphic designer turned marketing professional with a passion for storytelling through visuals and words. Since 2014 I’ve blended design finesse with strategic marketing, building brands and crafting campaigns that resonate with audiences. I’m especially excited about growing Yeat Collection as a brand that explores creative marketing across channels. Outside work, I enjoy exploring new ideas, collaborating with partners, and learning about trends in digital marketing and branding. I’m committed to continuous growth—expanding my skills in strategy, content creation, and cross-functional leadership to drive meaningful results for brands and customers.

Available to hire

Hello! I’m Chen Fong Yeat, a graphic designer turned marketing professional with a passion for storytelling through visuals and words. Since 2014 I’ve blended design finesse with strategic marketing, building brands and crafting campaigns that resonate with audiences. I’m especially excited about growing Yeat Collection as a brand that explores creative marketing across channels.

Outside work, I enjoy exploring new ideas, collaborating with partners, and learning about trends in digital marketing and branding. I’m committed to continuous growth—expanding my skills in strategy, content creation, and cross-functional leadership to drive meaningful results for brands and customers.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Intermediate

Work Experience

Executive, Social Media at Bloom Healthcare Group

April 14, 2025 - October 31, 2025

Primarily in charge of Chinese social media, including aesthetic planning, content creation, and organic posting. Review and update the company website to ensure all relevant information is current and accurate. Design digital, POSM and event related collaterals as needed. Select suitable Chinese KOLs together with the agent, arrange briefings to inform them of the treatment focus, and ensure they post on their profiles with the provided information. I will edit and add before -and - after visuals before posting. Assist with other Malay KOLs by coordinating shooting sessions and reviewing their content before posting. Capture videos and photos to create content for posting. Propose collaborations with nearby businesses to help increase sales.

Senior Executive, Business Development & Communications at ReGen Rehab Hospital

May 13, 2024 - December 11, 2024

Manage, monitor and oversee all internal and external communications for the Company, including strategic and tactical brand messaging, collaterals, representative & promotional materials, merchandising across all platforms. Initiate, design, develop, execute and monitor the progress of promotional campaigns & communication strategies, including campaign budgets and timeline to be in line with the Company’s plans. Design and/or oversee the design of all aspects of the Company’s branding & marketing activities, advertising, digital marketing and social media platforms, including social media management, content and video production, website design & management, and all related activities to ensure the smooth execution of such plans. Develop and monitor key performance metrics for each platform and communications channel for monthly reporting to upper management, including keeping the reporting manager informed of latest developments. Coordinate with advertising, media, public commun

Senior Executive, Marketing & Communications at Sunway Pals Loyalty Sdn Bhd

January 1, 2023 - September 30, 2023

Managed marketing campaigns, including the Raya Campaign and support for Business Partner Campaign. Led brand awareness initiatives through roadshows and events, notably the Sunway Super App Mega Roadshow launching. Implemented engagement activities such as lucky spin games and new member sign-up promotions.

Marketing Executive at TP-Link Distribution Malaysia Sdn Bhd

December 1, 2014 - July 31, 2022

Orchestrated end-user promotions, including planning, POSM, and mechanisms for freebie redemptions. Took charge of retail branding, from designing experience counter zones to negotiating with contractors for production. Designed various marketing collaterals, including POSM, event materials, and packaging stickers. Managed quotations and negotiations for printing, events, renovations, and premium items. Collaborated with contractors, agencies, dealers, and teams for event planning and execution. Oversaw website content updates and social media activities. Forecasted marketing plans and managed budgets. Coordinated and hosted events, roadshows, and product launches. Facilitated partnership activities and brand awareness initiatives.

Graphic Designer at BoostOn Sdn Bhd

January 1, 2013 - April 30, 2014

Designed materials for various group companies. Assisted in event coordination, marketing tasks, and email marketing. Contributed to sales efforts during training introductions. Created e-magazine infographics. Organized team-building activities.

Senior Graphic Designer at SEG International Bhd (SEGi University)

May 1, 2005 - December 31, 2012

Designed materials for the corporate office and related companies. Assisted the marketing department in organizing talks, events, exhibitions, annual report photo sessions, corporate videos, and TV program advertisement videos. Spearheaded a campaign to select the best-looking student from the University/college to become the campus model for advertising purposes. Participated in and supported the marketing team in a TV episode competition with media outlet 8TV. Conducted discussions and interviews with the dean of the program before working on collaterals. Managed the distribution of newspaper advertisements through the Advertisement Order Tracking (AOT) system to media outlets.