Chen Fong Yeat

Primarily in charge of Chinese social media, including aesthetic planning, content creation, and organic posting. Review and update the company website to ensure all relevant information is current and accurate. Design digital, POSM and event related collaterals as needed. Select suitable Chinese KOLs together with the agent, arrange briefings to inform them of the treatment focus, and ensure they post on their profiles with the provided information. I will edit and add before -and - after visuals before posting. Assist with other Malay KOLs by coordinating shooting sessions and reviewing their content before posting. Capture videos and photos to create content for posting. Propose collaborations with nearby businesses to help increase sales.

Manage, monitor and oversee all internal and external communications for the Company, including strategic and tactical brand messaging, collaterals, representative & promotional materials, merchandising across all platforms. Initiate, design, develop, execute and monitor the progress of promotional campaigns & communication strategies, including campaign budgets and timeline to be in line with the Company’s plans. Design and/or oversee the design of all aspects of the Company’s branding & marketing activities, advertising, digital marketing and social media platforms, including social media management, content and video production, website design & management, and all related activities to ensure the smooth execution of such plans. Develop and monitor key performance metrics for each platform and communications channel for monthly reporting to upper management, including keeping the reporting manager informed of latest developments. Coordinate with advertising, media, public commun

Managed marketing campaigns, including the Raya Campaign and support for Business Partner Campaign. Led brand awareness initiatives through roadshows and events, notably the Sunway Super App Mega Roadshow launching. Implemented engagement activities such as lucky spin games and new member sign-up promotions.