Available to hire
I’m Moosa Arshad, a Mobile App Developer and ASO Specialist with 5 years of proven experience designing, building, and optimizing mobile apps across Android, iOS, and Unity platforms. I’m adept at driving app growth through performance optimization and App Store Optimization (ASO).
I enjoy collaborating with cross-functional teams, mentoring juniors, and delivering high-quality apps for global users. I have published multiple successful apps and games on Google Play and the App Store, and I excel at coordinating global product launches and improving CI/CD pipelines for faster releases.
Skills
Language
English
Fluent
Work Experience
Mobile App Developer & ASO Specialist at Software Alliance
January 1, 2019 - PresentDesigned, developed, and deployed cross-platform apps using Kotlin, Swift, and Unity. Implemented ASO strategies (keyword research, metadata optimization, competitor analysis, A/B testing). Improved organic installs and app visibility through optimized store listings. Collaborated with cross-functional teams (designers, developers, marketers). Used Firebase and Appsflyer for analytics, performance tracking, and retention. Mentored junior developers and guided QA team during release cycles. Contributed to achieving top store rankings for multiple apps in different categories. Enhanced CI/CD pipelines for faster release cycles. Coordinated with international teams on global product launches.
Education
BS in Computer Software Engineering at Virtual University of Pakistan
January 1, 2014 - January 1, 2018Qualifications
Industry Experience
Software & Internet, Media & Entertainment
Skills
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