I'm a creative professional with over 25 years of experience in consumer packaged goods (CPG) design. I specialize in strategic thinking, storytelling, and branding, working with major global brands to produce dynamic and effective design solutions. My passion lies in innovative ideas while faithfully adhering to a brand’s story. I have worked across fast-paced studio environments coordinating with design directors and account managers, managing multiple projects from initial creative exploration through to roll-outs and market adaptations. Whether it's package design, brand identity, or UX/UI for startups or established companies, I enjoy every opportunity to bring impactful design to life.…

Mo Pizzi

I'm a creative professional with over 25 years of experience in consumer packaged goods (CPG) design. I specialize in strategic thinking, storytelling, and branding, working with major global brands to produce dynamic and effective design solutions. My passion lies in innovative ideas while faithfully adhering to a brand’s story. I have worked across fast-paced studio environments coordinating with design directors and account managers, managing multiple projects from initial creative exploration through to roll-outs and market adaptations. Whether it's package design, brand identity, or UX/UI for startups or established companies, I enjoy every opportunity to bring impactful design to life.…

Available to hire

I’m a creative professional with over 25 years of experience in consumer packaged goods (CPG) design. I specialize in strategic thinking, storytelling, and branding, working with major global brands to produce dynamic and effective design solutions. My passion lies in innovative ideas while faithfully adhering to a brand’s story.

I have worked across fast-paced studio environments coordinating with design directors and account managers, managing multiple projects from initial creative exploration through to roll-outs and market adaptations. Whether it’s package design, brand identity, or UX/UI for startups or established companies, I enjoy every opportunity to bring impactful design to life.

See more

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
See more

Language

Work Experience

Senior Package Designer at MARKS
June 1, 2022 - July 29, 2025
Worked closely with creative directors and account managers on all phases of CPG design projects including creative explorations, roll-outs, and adaptations for digital and in-store marketing materials. Managed fast-paced projects while multitasking multiple quick turnarounds. Led design refreshes and product line roll-outs for several major brands including Dr Scholls, Emergen-C, Coppertone, Centrum Philippines, Stella D’Oro, and Advil. Responsibilities included conceptualizing and refining package designs, art directing photography/illustration, creating 3D renders, brand guidelines, market research, and client presentations.
Design Consultant at KOOKHERO.COM
June 1, 2022 - Present
Created the brand identity and strategic planning for a startup tech company focused on crowd sourcing in-home cooks. Developed marketing campaigns and all related materials including social media ads, videos, and infographics. Designed and produced the website along with all supporting graphics, such as image carousels and animated GIFs, and handled UX/UI and app design. Delivered creative direction across multiple design facets including food photography, retouching, motion graphics, and video production.
Freelance Package Designer
August 1, 2019 - July 29, 2025
Worked on location at various NYC packaging studios, contributing design work for major projects involving Gillette, Cascade, Swiffer, Dawn, and others.
Senior Package Designer at CBX
October 1, 2017 - July 29, 2025
Managed and led multiple CPG design projects from concept through to execution for major brands including Milk-Bone, Kibbles n’ Bits, Miracle-Gro, Dr. Scholl’s, Reynolds Wrap, Delta Faucets, Bertolli, and Coppertone. Acted as brand keeper for several key client accounts, translating client needs into project briefs, allocating resources, and art directing illustration and photography. Key responsibilities encompassed all phases of design, client presentations, market research, and packaging innovation.
Freelance Package Designer
October 1, 2007 - July 29, 2025
Worked on location at numerous NYC packaging studios handling packaging design projects across multiple phases, SKU line extensions, and packaging adaptations across major CPG brands.
Package Designer/Senior Package Designer at Cornerstone Strategic Branding
June 1, 2006 - July 29, 2025
Creative lead managing design projects from initial client briefings through to presentations and final deliverables. Directed design teams, commissioned and art directed illustration and photography. Participated in strategic planning and focus groups with clients. Managed client communications and project workflows. Delivered packaging redesign projects and specialty packaging initiatives working on notable brands including Powerade Nascar, Eco and Innovatta Toilette paper, Winston Cup Racing branding, Sprite event marketing, Visine redesign, Poland Spring water, and Andy Capp’s redesign.

Education

bachelors in visual communications at parsons school of design
August 25, 1992 - June 20, 1996

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Retail, Software & Internet, Media & Entertainment