Morena A.

Available to hire

I'm a freelance Paid Media Specialist based in Bologna, Italy. I manage Google Ads and Meta Ads campaigns for companies and web agencies, working remotely with clients across Italy.

About

I’m a freelance Paid Media Specialist based in Bologna, Italy. I manage Google Ads and Meta Ads campaigns for companies and web agencies, working remotely with clients across Italy.

I’ve worked in digital marketing since 2016, after years in-house on the client side. That’s why I read campaigns in terms of budget, priorities and business impact, not platform metrics alone.

What I do:
• Google Ads and Meta Ads management, for new and existing accounts
• Account audits with a prioritized action plan
• Full-funnel strategy across Google and Meta
• Conversion tracking with GA4, Tag Manager, Meta Pixel and Conversions API
• White-label PPC management for web agencies

I’ve worked across e-commerce, online subscriptions, professional services, tourism, wellness, education, events and local businesses.

  • Joined November 2026

Languages

  • ItalianFluent
  • EnglishIntermediate

Industry experience

  • Healthcare
  • Consumer Goods
  • Other
  • Professional Services
  • Retail

More experts in Bologna, Italy

Projects · 3

Work experience

Freelance Paid Media Specialist · Self-employedOct 2021 – Present · 5 yrs 2 mos

Google Ads and Meta Ads management for companies and web agencies across Italy, including white-label work. Full-funnel strategy, account audits, conversion tracking (GA4, Tag Manager, Meta Pixel and CAPI) and clear reporting. Also LinkedIn Ads and Amazon Ads when the project calls for them.

Head of Marketing & Sales · Gico Systems / 2HighJun 2016 – Sep 2021 · 5 yrs 4 mos

Led company marketing, strategy and execution: team and digital suppliers, sales initiatives, social media and web projects. Prepared management reporting for leadership.

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