Available to hire
I’m a strategic and creatively driven marketing and partnerships consultant with 20 years of experience leading entertainment and brand campaigns for major studios and global brands. I blend executive-level strategy with hands-on creative development to deliver high-impact, breakthrough campaigns.
I’m known for clear strategic thinking, cross-functional leadership, and seamless collaboration across creative, executive, and brand stakeholders, delivering measurable results and award-winning partnerships.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Marketing Consultant at Lionsgate Films + Universal Pictures
January 1, 2023 - January 1, 2025Led creative strategy and execution for Lionsgate’s BORDERLANDS partnership campaign across MTN DEW, White Castle, Insomnia Cookies, and lifestyle brands. Oversaw Universal Pictures’ entertainment marketing awards submissions (Cannes Lions, Clio Awards), including strategic writing, positioning, and creative asset development. Collaborated with studio leadership to deliver innovative submissions, resulting in Grand and Gold Clio Award wins.
Vice President, Global Promotions at Universal Pictures
January 1, 2011 - January 1, 2022Led global partnership strategy and creative execution across Illumination Entertainment franchises (Despicable Me, Sing, Secret Life of Pets, The Super Mario Bros. Movie), plus Fast & Furious and Jurassic World franchises. Generated $100MM+ in promotional value through original, disruptive creative programs. Oversaw creative across broadcast, digital, packaging, experiential, editorial, and custom animation/VFX. Managed team of 5 and rotating consultants, directing 40–60+ partner campaigns across 10+ films simultaneously. Partnered with brands such as McDonald’s Global, Progressive, Jeep, Dr Pepper, Levi’s, General Mills, Doritos, IHOP, Supergoop!, Olipop, Mercedes, Liberty Mutual, and more. Led partner events, trade shows, Global brand summits, and sponsorship initiatives.
Director, Domestic Promotions at Universal Pictures
January 1, 2006 - January 1, 2011Led global partnership strategy and creative execution across Despicable Me, Fast & Furious, and other Universal franchises; oversaw campaigns that integrated broadcast, digital, packaging, experiential, and editorial components. Played a key role in sustaining cross-brand collaborations and driving promotional value across multiple film releases.
Manager, Domestic Promotions at Universal Pictures
January 1, 2005 - January 1, 2006Oversaw Despicable Me partnerships—the largest cross-promotional campaign in Universal’s history. Led Focus Features’ Babies partner program and managed a team of account managers to drive successful partner activations.
Coordinator, Promotions at Universal Pictures
January 1, 2004 - January 1, 2005Executed promotional programs for theatrical and home entertainment releases. Coordinated across filmmakers, partners, agencies, and executives; developed pitches, recaps, and analyses to inform strategy.
Assistant at Creative Artists Agency
January 1, 2002 - January 1, 2004Executive Assistant to Motion Picture Literary Agent; supported client projects and administrative operations within a top talent agency.
Assistant at Universal Pictures
January 1, 2002 - January 1, 2004Executed promotional programs for theatrical releases; coordinated across filmmakers, partners, agencies, and executives; developed presentations, recaps, and competitive analyses; served as account lead on partnerships for major campaigns.
Executive Assistant to Motion Picture Literary Agent at Creative Artists Agency
January 1, 2001 - January 1, 2002Executive Assistant to Motion Picture Literary Agent; provided executive support, scheduling, and administrative coordination.
Education
Bachelor of Arts in American Studies at Columbia University, Barnard College
January 11, 2030 - May 1, 2001Bachelor of Arts at Columbia University, Barnard College
January 11, 2030 - May 1, 2001Qualifications
Industry Experience
Media & Entertainment, Professional Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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