I'm Morgan Filhol, a senior freelance growth and performance marketing specialist with 10+ years of experience helping EU-based companies across France and the Netherlands. I manage 100+ accounts and over €15M in cumulative ad spend, consistently delivering growth with equal or lower CPA and specializing in scaling Google Ads programs, advanced GTM setups, and privacy-first analytics for startups, scale-ups, agencies, and B2B organizations. Currently based in Amsterdam, I run Filhol Marketing and co-founded Maxxxim B.V. I lead data-driven search and measurement strategies for clients, ensure GDPR-compliant tracking, and translate business goals into scalable marketing programs while keeping privacy at the forefront.…

Morgan Filhol

I'm Morgan Filhol, a senior freelance growth and performance marketing specialist with 10+ years of experience helping EU-based companies across France and the Netherlands. I manage 100+ accounts and over €15M in cumulative ad spend, consistently delivering growth with equal or lower CPA and specializing in scaling Google Ads programs, advanced GTM setups, and privacy-first analytics for startups, scale-ups, agencies, and B2B organizations. Currently based in Amsterdam, I run Filhol Marketing and co-founded Maxxxim B.V. I lead data-driven search and measurement strategies for clients, ensure GDPR-compliant tracking, and translate business goals into scalable marketing programs while keeping privacy at the forefront.…

Available to hire

I’m Morgan Filhol, a senior freelance growth and performance marketing specialist with 10+ years of experience helping EU-based companies across France and the Netherlands. I manage 100+ accounts and over €15M in cumulative ad spend, consistently delivering growth with equal or lower CPA and specializing in scaling Google Ads programs, advanced GTM setups, and privacy-first analytics for startups, scale-ups, agencies, and B2B organizations.

Currently based in Amsterdam, I run Filhol Marketing and co-founded Maxxxim B.V. I lead data-driven search and measurement strategies for clients, ensure GDPR-compliant tracking, and translate business goals into scalable marketing programs while keeping privacy at the forefront.

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Language

French
Fluent
Dutch
Fluent
English
Fluent
German
Beginner

Work Experience

Performance Director & Co-Founder at Maxxxim B.V.
January 1, 2024 - January 1, 2025
Co-founded a performance-focused agency emphasizing data quality and privacy-first marketing. Defined performance marketing vision and scalable operational processes; advised clients on growth strategy, measurement frameworks, and channel optimization.
Freelance Growth & Performance Marketing Consultant (SEA) at Filhol Marketing
January 1, 2021 - Present
Freelance consultant advising startups, scale-ups, agencies, and B2B companies on Google Ads, GTM, and analytics. Manages and optimizes search programs for 25+ accounts with €3M+ spend; drives growth in leads and revenue with equal or lower CPA; scaled a key client to ~20x ad spend with 15–20x growth in conversions; translates business objectives into data-driven search and measurement strategies.
Head of Search at ZIGT Mediabureau
January 1, 2019 - January 1, 2023
Led search strategy and execution across Google Ads and Bing Ads for multiple key accounts; defined audiences, budgets, KPIs, and optimization roadmaps; managed and mentored a team of 3 FTE search specialists; GDPR subject-matter expert ensuring compliant tracking and execution; owned client communication, reporting, and strategic recommendations.
Search Consultant at Conversion Company
January 1, 2017 - January 1, 2019
Owned SEO and SEA performance for clients across pharma, banking, telecom, and healthcare; built and optimized campaigns using Google Ads, Bing, and Google Shopping; developed search strategies aligned with conversion and growth objectives.
Search Specialist, France at Belvilla
January 1, 2016 - January 1, 2017
Managed SEO and SEA performance for French domains and accounts; supported SEO/SEA strategy, tooling decisions, and localization efforts.
Junior Digital Marketing Manager at Barbecue & Co.
January 1, 2015 - January 1, 2015
Built and optimized Google Ads and Bing campaigns focused on sales and lead generation; created SEO content, keyword research, and landing pages.
SEO/SEA Consultant at Out Of The Box Relocation
January 1, 2012 - January 1, 2015
Supported SEO and SEA strategy and execution for international clients; managed and optimized paid search campaigns and on-site SEO initiatives.

Education

Master of Science (MSc), Marketing Management at Rotterdam School of Management, Erasmus University
January 1, 2014 - January 16, 2026
Bachelor of Science (BSc), International Business Administration at Rotterdam School of Management, Erasmus University
January 1, 2009 - January 1, 2013

Qualifications

Google Ads Certification
January 11, 2030 - January 16, 2026

Industry Experience

Professional Services, Software & Internet, Media & Entertainment, Retail