Available to hire
Creative Direction / Design / Cross-Platform Production
My practice blends equal parts imagination and strategy. I specialize in capturing ideas, grafting language, creating opportunities in unexpected spaces, and developing compelling work that delivers tangible results.
Experience Level
Language
English
Fluent
Work Experience
Creative Manager at Hullo Ferries
July 1, 2024 - PresentTurning complexity into clarity by bridging analytics, design, and strategic vision to accelerate brand performance. Architect quarterly marketing campaigns integrating strategic concepts, creative direction, brand voice, paid ad design, and UX design to deliver cohesive brand narratives and awareness initiatives. Developed cross-functional workflows that optimize creative processes and accelerate project delivery in a dynamic startup environment.
Creative Manager at Live To Play Sports / Norco Bicycles
November 1, 2023 - October 10, 2025Championed the Norco brand strategy and brand refresh creative vision and execution. Led a team of 5 direct reports and various agencies providing creative direction, SOW, and project management producing deliverables for brand channels and touch points involving go-to-market product campaigns, brand storytelling, sports marketing, event, experiential and content projects. Focused on empowering the team, facilitating efficiencies, and applying best design practices for future initiatives.
Graphic Design Consultant at Arc’teryx Equipment
November 30, 2019 - October 9, 2025Combined research, creativity, and precision to elevate brand expression across channels.
Design development, iterative prototyping, and final execution of go-to-market assets.
Research, development, and design for the Arc’teryx On Product Brand Standard Guidelines. Design contributions to the F20/S20 and F21 graphic T-shirt programs. Type design development of Arc’teryx typeface.
Art Director at BC Bike Race
January 1, 2019 - October 10, 2025Transformed event moments into visual experiences that inspired, informed, and engaged. Art direction and graphic design execution of racer handbooks, marketing campaign deliverables, event posters, contest materials, and softgoods.
Creative Manager at Kali Protectives
January 1, 2019 - October 10, 2025Orchestrated brand storytelling through holistic design that seamlessly connected digital, physical, and experiential. Provided direction on brand creative, marketing strategy, new products, and advertising campaigns. Management of all graphic applications for digital and print, hardgoods, packaging, and trade show design.
Creative Manager at Alpine Bike Parks & FlowForm Bike Ramps
November 1, 2017 - October 10, 2025Designing beyond infrastructure: Created integrated bike parks empowering community engagement and outdoor exploration. Led all phases of bike park development, from community engagement and design to construction and operations. This included developing, designing, and presenting comprehensive plans, ensuring effective design processes, and guiding signage and way finding programs.
Graphic Design Consultant at Outdoor Research
May 1, 2015 - October 10, 2025Where precision met creativity: Led the bi-annual production of OR’s 200+ page product workbooks. Coordinated all aspects of production, including graphic design, editorial layout, copywriting, and photography. Introduced a re-designed grid system that displayed a great amount of data in a digestible format.
Lead Graphic Designer at RaceFace Performance Products
April 30, 2010 - October 9, 2025Brand transformation: redefined RF’s market perceptions, turning visual identity into a strategic competitive advantage. Conceptualized complete re-brand including all website, print assets, ad campaigns, packaging design, signage design, soft-goods application, and content initiatives. Re-imagined, branded, and marketed 6 in-house hard-good marques.
Education
Graphic Design Diploma at The Art Institute of Vancouver
July 3, 2006 - December 20, 2007Qualifications
Industry Experience
Media & Entertainment, Retail, Manufacturing, Professional Services, Consumer Goods
Experience Level
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