I'm Chester Jones, a creative leader focused on building bold brand systems for outdoor, premium, and lifestyle brands. As founder of Mosbueno Bureau, I partner with founders and brand owners to shape identities, campaigns, and visual architectures from brief to execution. With experience directing teams across Norco and contributions to Arc’teryx, Outdoor Research, Kali, and Lamborghini Vancouver (client), I blend strategic storytelling with hands-on design, always aiming to elevate the creative standard while streamlining processes for fast-moving teams.

Chester Jones

I'm Chester Jones, a creative leader focused on building bold brand systems for outdoor, premium, and lifestyle brands. As founder of Mosbueno Bureau, I partner with founders and brand owners to shape identities, campaigns, and visual architectures from brief to execution. With experience directing teams across Norco and contributions to Arc’teryx, Outdoor Research, Kali, and Lamborghini Vancouver (client), I blend strategic storytelling with hands-on design, always aiming to elevate the creative standard while streamlining processes for fast-moving teams.

Available to hire

I’m Chester Jones, a creative leader focused on building bold brand systems for outdoor, premium, and lifestyle brands. As founder of Mosbueno Bureau, I partner with founders and brand owners to shape identities, campaigns, and visual architectures from brief to execution.

With experience directing teams across Norco and contributions to Arc’teryx, Outdoor Research, Kali, and Lamborghini Vancouver (client), I blend strategic storytelling with hands-on design, always aiming to elevate the creative standard while streamlining processes for fast-moving teams.

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Language

English
Fluent

Work Experience

Creative Manager at Hullo Ferries
July 1, 2024 - Present
Turning complexity into clarity by bridging analytics, design, and strategic vision to accelerate brand performance. Architect quarterly marketing campaigns integrating strategic concepts, creative direction, brand voice, paid ad design, and UX design to deliver cohesive brand narratives and awareness initiatives. Developed cross-functional workflows that optimize creative processes and accelerate project delivery in a dynamic startup environment.
Creative Manager at Live To Play Sports / Norco Bicycles
November 1, 2023 - October 10, 2025
Championed the Norco brand strategy and brand refresh creative vision and execution. Led a team of 5 direct reports and various agencies providing creative direction, SOW, and project management producing deliverables for brand channels and touch points involving go-to-market product campaigns, brand storytelling, sports marketing, event, experiential and content projects. Focused on empowering the team, facilitating efficiencies, and applying best design practices for future initiatives.
Graphic Design Consultant at Arc’teryx Equipment
November 30, 2019 - October 9, 2025
Combined research, creativity, and precision to elevate brand expression across channels. Design development, iterative prototyping, and final execution of go-to-market assets. Research, development, and design for the Arc’teryx On Product Brand Standard Guidelines. Design contributions to the F20/S20 and F21 graphic T-shirt programs. Type design development of Arc’teryx typeface.
Art Director at BC Bike Race
January 1, 2019 - October 10, 2025
Transformed event moments into visual experiences that inspired, informed, and engaged. Art direction and graphic design execution of racer handbooks, marketing campaign deliverables, event posters, contest materials, and softgoods.
Creative Manager at Kali Protectives
January 1, 2019 - October 10, 2025
Orchestrated brand storytelling through holistic design that seamlessly connected digital, physical, and experiential. Provided direction on brand creative, marketing strategy, new products, and advertising campaigns. Management of all graphic applications for digital and print, hardgoods, packaging, and trade show design.
Creative Manager at Alpine Bike Parks & FlowForm Bike Ramps
November 1, 2017 - October 10, 2025
Designing beyond infrastructure: Created integrated bike parks empowering community engagement and outdoor exploration. Led all phases of bike park development, from community engagement and design to construction and operations. This included developing, designing, and presenting comprehensive plans, ensuring effective design processes, and guiding signage and way finding programs.
Graphic Design Consultant at Outdoor Research
May 1, 2015 - October 10, 2025
Where precision met creativity: Led the bi-annual production of OR’s 200+ page product workbooks. Coordinated all aspects of production, including graphic design, editorial layout, copywriting, and photography. Introduced a re-designed grid system that displayed a great amount of data in a digestible format.
Lead Graphic Designer at RaceFace Performance Products
April 30, 2010 - October 9, 2025
Brand transformation: redefined RF’s market perceptions, turning visual identity into a strategic competitive advantage. Conceptualized complete re-brand including all website, print assets, ad campaigns, packaging design, signage design, soft-goods application, and content initiatives. Re-imagined, branded, and marketed 6 in-house hard-good marques.
Founder at Mosbueno Bureau
November 1, 2025 - Present
Founded Mosbueno Bureau as a creative partner for brands that move. Delivering brand identity, campaign direction, and visual systems from brief through execution. Operating as lead creative partner for founders and brand owners requiring senior creative without the full-time overhead. World-building, not just execution.
Creative Manager at Live To Play Sports / Norco Bicycles
February 1, 2020 - November 1, 2023
Spearheaded the Norco brand refresh and managed distinct creative identities across Norco, Axiom, and LTP in-house distribution brands. Directed a team of 5 and external agencies across go-to-market campaigns, brand storytelling, sports marketing, events, experiential, and content. Owned SOW, project management, and creative standards end to end. Focused on team development, workflow efficiency, and raising the creative standard across all initiatives.
Art Director at BC Bike Race
April 1, 2017 - January 1, 2019
Art directed all visual communications for a premier international mountain bike event. Art direction and graphic design execution of racer handbooks, marketing campaign deliverables, event posters, contest materials, and softgoods.
Creative Manager at Kali Protectives
January 1, 2016 - January 1, 2019
Owned brand creative across digital, print, hardgoods, packaging, and trade show for an action sports protective gear brand. Provided direction on brand creative, marketing strategy, new products, and advertising campaigns.
Creative Manager at Alpine Bike Parks & FlowForm Bike Ramps
October 1, 2013 - November 1, 2017
Managed all phases of bike park development from community engagement and site design through construction and operations. Directed wayfinding, signage programs, and public-facing communications for community-built outdoor spaces.
Graphic Design Consultant at Outdoor Research
January 1, 2012 - May 1, 2015
Owned the bi-annual production of OR's 200+ page product workbooks. Coordinated all aspects of production, including graphic design, editorial layout, copywriting, and photography. Introduced a redesigned grid system that displayed a large amount of data in a digestible format.
Lead Graphic Designer at RaceFace Performance Products
November 1, 2008 - May 1, 2010
Drove a complete brand overhaul for a performance cycling products company, redefining visual identity across all touchpoints. Conceptualized complete re-brand including all website, print assets, ad campaigns, packaging design, signage design, soft-goods application, and content initiatives. Re-imagined, branded, and marketed 6 in-house hard-good marques.

Education

Graphic Design Diploma at The Art Institute of Vancouver
July 3, 2006 - December 20, 2007
Graphic Design Diploma at The Art Institute of Vancouver
January 11, 2030 - April 23, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Manufacturing, Professional Services, Consumer Goods