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I'm Y izhen Zhang, known as Monna, a dedicated social media and digital communications specialist focused on crafting engaging content across Asia-Pacific markets and developing countries. I excel at growing audiences, producing video and visual storytelling, and turning data into compelling strategies. My work spans journalism, international affairs, and brand marketing, with hands-on experience across top Chinese, European, and American brands. I am trilingual (Mandarin, English, Korean) and bring regional insights to politics, finance, and social impact.…I'm Y izhen Zhang, known as Monna, a dedicated social media and digital communications specialist focused on crafting engaging content across Asia-Pacific markets and developing countries. I excel at growing audiences, producing video and visual storytelling, and turning data into compelling strategies. My work spans journalism, international affairs, and brand marketing, with hands-on experience across top Chinese, European, and American brands. I am trilingual (Mandarin, English, Korean) and bring regional insights to politics, finance, and social impact.

Yizhen Zhang (Monna)

Social Media Manager, Video Editor, Content Creator, +4

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I'm Y izhen Zhang, known as Monna, a dedicated social media and digital communications specialist focused on crafting engaging content across Asia-Pacific markets and developing countries. I excel at growing audiences, producing video and visual storytelling, and turning data into compelling strategies. My work spans journalism, international affairs, and brand marketing, with hands-on experience across top Chinese, European, and American brands. I am trilingual (Mandarin, English, Korean) and bring regional insights to politics, finance, and social impact.…I'm Y izhen Zhang, known as Monna, a dedicated social media and digital communications specialist focused on crafting engaging content across Asia-Pacific markets and developing countries. I excel at growing audiences, producing video and visual storytelling, and turning data into compelling strategies. My work spans journalism, international affairs, and brand marketing, with hands-on experience across top Chinese, European, and American brands. I am trilingual (Mandarin, English, Korean) and bring regional insights to politics, finance, and social impact.

Available to hire

I’m Y izhen Zhang, known as Monna, a dedicated social media and digital communications specialist focused on crafting engaging content across Asia-Pacific markets and developing countries. I excel at growing audiences, producing video and visual storytelling, and turning data into compelling strategies.
My work spans journalism, international affairs, and brand marketing, with hands-on experience across top Chinese, European, and American brands. I am trilingual (Mandarin, English, Korean) and bring regional insights to politics, finance, and social impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Chinese

Fluent

English

Fluent

Korean

Advanced

Japanese

Beginner

Work Experience

Communication and Social Media Intern at Unihelper

October 1, 2025 - Present

Hybrid role focusing on social media growth and content production. Increased Instagram engagement by 50% and video views by 200% within two months, while expanding the active, target follower base. Created and scheduled posts for Instagram and Facebook, revitalizing dormant channels through video content to rebuild engagement and platform presence.

Reporting Journalist & Social Media Specialist at 21st Century Business Herald

July 1, 2023 - January 1, 2026

Published over 150 reports on business performance (e.g., Estee Lauder and Prada), achieving substantial viewership. Independently managed the sector’s WeChat subscription account with over 7,000,000 views and 3,000 new followers. Conducted high‑level interviews with executives from American Express, McKinsey, Lectra, DHL, and others; collaborated with international journalists on overseas, context‑driven reporting.

Marketing Specialist at Asiana Airlines

February 1, 2022 - March 1, 2023

Analyzed social media data trends, contributed to 12 monthly research reports, and proposed content strategies that increased the proportion of active followers by 16%. Planned Instagram, KakaoTalk and WeChat content on Korea tourism trends, driving over 100,000 views and 30,000 followers’ growth while aligning with global marketing strategies.

Social Media Recruitment Specialist at Tencent Holdings Limited (Ten Cent)

September 1, 2021 - January 1, 2022

Managed WeChat and Weibo content to recruit and onboard 5 campus ambassadors for the internal beta App, expanding outreach and strengthening the campus community network. Planned and executed 34 community activities across 12 groups for the App, engaging over 3,000 users in Beijing.

Social Media Recruitment Specialist at Tencent (Tencent Holdings Limited)

September 1, 2021 - January 1, 2022