I'm a social media strategist, content producer, and creative problem solver who loves helping brands find a distinctive voice online. Over the past six years, I've partnered with beverage, cannabis, lifestyle, fashion, and mission-driven brands to uncover what makes them unique and translate that into thoughtful, story-driven marketing. My work has ranged from social strategy, creative direction, and content production to product launches, packaging, websites, partnerships, and brand experiences — often wearing a lot of hats as part of small, collaborative teams. What I enjoy most is finding the thread that runs through a brand and building creative worlds around it. Whether that's helping launch a new product, growing a passionate community, or making an everyday ritual feel a little more meaningful, I'm always looking for ways to create work that feels intentional, memorable, and true to the people behind it…

Alyssa Mendelsohn

Pro

I'm a social media strategist, content producer, and creative problem solver who loves helping brands find a distinctive voice online. Over the past six years, I've partnered with beverage, cannabis, lifestyle, fashion, and mission-driven brands to uncover what makes them unique and translate that into thoughtful, story-driven marketing. My work has ranged from social strategy, creative direction, and content production to product launches, packaging, websites, partnerships, and brand experiences — often wearing a lot of hats as part of small, collaborative teams. What I enjoy most is finding the thread that runs through a brand and building creative worlds around it. Whether that's helping launch a new product, growing a passionate community, or making an everyday ritual feel a little more meaningful, I'm always looking for ways to create work that feels intentional, memorable, and true to the people behind it…

Available to hire

I’m a social media strategist, content producer, and creative problem solver who loves helping brands find a distinctive voice online.

Over the past six years, I’ve partnered with beverage, cannabis, lifestyle, fashion, and mission-driven brands to uncover what makes them unique and translate that into thoughtful, story-driven marketing. My work has ranged from social strategy, creative direction, and content production to product launches, packaging, websites, partnerships, and brand experiences — often wearing a lot of hats as part of small, collaborative teams.

What I enjoy most is finding the thread that runs through a brand and building creative worlds around it. Whether that’s helping launch a new product, growing a passionate community, or making an everyday ritual feel a little more meaningful, I’m always looking for ways to create work that feels intentional, memorable, and true to the people behind it

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Work Experience

Media & Community Engagement Lead at All Power Books
November 29, 2023 - Present
Help guide media strategy, programming, and long-term organizational growth as a member of the leadership team. Lead day-to-day social media, content strategy, messaging, and community outreach, increasing Instagram engagement by 6.4% MoM. Built and manage a volunteer creative team of 8–10 photographers, videographers, designers, and writers. Develop and facilitate workshops in partnership with local organizations, designing companion fundraising prints to boost attendance.
Social Media Manager & Creative Content Lead at Harridan Vodka
May 1, 2022 - April 14, 2026
Owned end-to-end social media strategy and content production, including photography, video editing, graphic design, copywriting, publishing, and community management for a premium beverage brand. Led content strategy and creative execution for two Paranormal Reserve launches, crafting narrative-driven Halloween campaigns that turned limited-edition releases into highly anticipated annual brand events with sold-out runs. Directed creative production, edited campaign reels, and managed the social rollout for FX's Feud: Capote vs. The Swans collaboration with Ryan Murphy, generating 1M+ impressions.
Freelance Social Media Strategist & Content Producer at MOTLEY Creative
December 31, 2020 - Present
Partner with emerging consumer brands to develop social media strategies, content calendars, photography, short-form video, graphic design, and copywriting, managing projects from concept through publishing.
Brand Marketing Associate at Bohemia Tea & Coffee
February 9, 2019 - April 29, 2021
Managed social media, planned seasonal campaigns, coordinated creative production, and developed local marketing partnerships to strengthen community engagement and brand visibility.
Editor/Videographer at Studio Sage
January 26, 2019 - June 3, 2020
Shot and edited YouTube video content for health educators, wellness influencers, and lifestyle creators.

Education

Bachelor of Science in Television-Radio at Ithaca College
September 20, 2014 - May 10, 2018
Minor in Communication Management and Design

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Non-Profit Organization, Media & Entertainment
    Harridan Vodka Paranormal Reserve Campaign
    Harridan Vodka's annual Paranormal Reserve release transformed a limited-edition product launch into a serialized Halloween story. Inspired by haunted hotel folklore and vintage ghost stories, the campaign invited audiences to investigate a fictional mystery through cinematic Reels, archival-inspired photography, a paranormal hotline, interactive social posts, and narrative-driven worldbuilding. By launch day, the collection had become one of the brand's most anticipated annual releases, selling out shortly after release. I developed the campaign's social strategy and helped shape the overarching narrative, translating the concept into a cohesive multi-week content experience. I planned the content rollout, provided creative direction, wrote copy, edited videos, designed campaign graphics, managed publishing, and fostered community engagement as audiences uncovered each new chapter of the story.…
    FX's Feud: Capote vs. The Swans Promotional Cocktail Series
    To promote the premiere of FX's Feud: Capote vs. The Swans, Harridan Vodka collaborated with Ryan Murphy Productions on an eight-part cocktail video series inspired by the show's characters and iconic moments. Each reel featured an original Harridan cocktail recipe, blending the show's old Hollywood glamour with the brand's distinctive visual identity. The series was published across both Harridan's and Feud's social channels, generating more than 1 million impressions and introducing the brand to a wider entertainment audience. I led the creative strategy and social execution for the campaign, developing the concept for the series and translating the show's visual language into platform-native social content. My responsibilities included creative direction on set, video editing, publishing, and campaign management across all eight reels.…
    Building a Social Presence for Gretchen M.
    Developed and managed the ongoing social media presence for independent womenswear label Gretchen M., creating an editorial-driven digital identity inspired by classic American style and old Hollywood cinema. Through product storytelling, lifestyle content, founder narratives, and seasonal campaigns, the work established a cohesive visual language while supporting collection launches and long-term audience growth.…
    Product Launch Creative for SELECT
    For SELECT's 710 Briq launch, I created a suite of social-first creative designed to introduce the product and support a coordinated digital marketing campaign. The work included motion graphics, launch videos, and supporting social assets that balanced product education with an energetic visual style tailored to the cannabis space.…
    Brand Marketing for Bohemia Tea
    As Bohemia's Brand Marketing Associate, I worked across nearly every touchpoint of the business, from planning and creatively directing content shoots to managing social media, influencer relationships, local brand partnerships, and product launches. I also designed the brand's tea tin packaging, led the marketing rollout for new retail products and the launch of Bohemia's mobile app, managed our partnership with ChowNow, and designed the company website. Working as part of a small team meant wearing a lot of hats, but it also meant having the opportunity to help shape how the brand looked, felt, and showed up in the world.…
    Launching a Social Presence for Mad Lemon
    Managed social media throughout Mad Lemon's launch, establishing the brand's digital presence through content strategy, short-form video, graphic design, and day-to-day account management while supporting the release of three new beverages. The work helped define Mad Lemon's bold, retro-inspired visual identity, creating a distinctive social presence that became a recognizable part of the brand as it entered the RTD beverage market.…
    Ongoing Social Media Management for Cornerstone Wellness
    Managed Cornerstone Wellness's day-to-day social media, developing monthly content calendars, creating graphics and platform-native content, and keeping the brand active through educational posts, promotions, memes, and community engagement. The goal was simple: show up consistently with content that felt informative, approachable, and true to the brand while building recognition within the cannabis community and navigating the unique challenges of social media compliance in a federally regulated industry.…