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Experienced copywriter and copy editor with 12 years of working in the hospitality and travel industry and 7+ years in the digital marketing space. Proficient in English and with strong communication skills. Adept in writing articles, press releases, crafting SEO copy, social media and ad content, web content, and Amazon product listings. Experience in content marketing and strategy, branding, and analysis. Portfolio: _Website not available. Sign in: https://www.twine.net/signup_…Experienced copywriter and copy editor with 12 years of working in the hospitality and travel industry and 7+ years in the digital marketing space. Proficient in English and with strong communication skills. Adept in writing articles, press releases, crafting SEO copy, social media and ad content, web content, and Amazon product listings. Experience in content marketing and strategy, branding, and analysis. Portfolio: _Website not available. Sign in: https://www.twine.net/signup_

Ria Louise A. Estacio

Copywriter, Content Strategist, Digital Marketer, +2

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Experienced copywriter and copy editor with 12 years of working in the hospitality and travel industry and 7+ years in the digital marketing space. Proficient in English and with strong communication skills. Adept in writing articles, press releases, crafting SEO copy, social media and ad content, web content, and Amazon product listings. Experience in content marketing and strategy, branding, and analysis. Portfolio: _Website not available. Sign in: https://www.twine.net/signup_…Experienced copywriter and copy editor with 12 years of working in the hospitality and travel industry and 7+ years in the digital marketing space. Proficient in English and with strong communication skills. Adept in writing articles, press releases, crafting SEO copy, social media and ad content, web content, and Amazon product listings. Experience in content marketing and strategy, branding, and analysis. Portfolio: _Website not available. Sign in: https://www.twine.net/signup_

Available to hire

Experienced copywriter and copy editor with 12 years of working in the hospitality and travel industry and 7+ years in the digital marketing space. Proficient in English and with strong communication skills. Adept in writing articles, press releases, crafting SEO copy, social media and ad content, web content, and Amazon product listings. Experience in content marketing and strategy, branding, and analysis.

Portfolio: Website not available. Sign in: https://www.twine.net/signup

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Senior Copywriter and QA at Scale X Marketing

March 1, 2021 - November 20, 2025

Wrote and optimized SEO articles and website copy for clients across logistics, healthcare, e-commerce, travel and consumer brands; created and optimized on-page content using meta titles, H1/H2 structure, internal linking; produced social content and campaigns for clients.

Copy Strategist - Senior Copywriter at DirectWit Hotels Ltd

December 1, 2007 - May 1, 2020

Managed copy-related projects for hoteliers; researched and created training materials for the copywriting team; ensured quality and accuracy of content; wrote landing pages, social media content, and ads; created travel articles and press releases; collaborated with designers and SEO team.

Marketing Coordinator at Exist Software Labs

August 1, 2003 - April 1, 2007

Wrote press releases for events sponsored by the company; maintained the company website content and design; participated in planning, organizing, and executing industry events; organized records; gathered data for marketing collateral (brochures, data sheets, skills inventory, marketing letters).

Customer Service Representative at Infonxx Philippines, Inc.

May 1, 2002 - August 1, 2002

Handled inbound calls from the United States (411 calls).

Marketing Assistant at Bank of the Philippine Islands

September 1, 1997 - May 1, 2001

Supported SME loan marketing activities; prepared marketing proposals and loan applications; assisted in presenting proposals to prospective clients; gathered financial data for marketing collateral; supported data sheets and marketing letters.