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Hi, I’m Mouad Lachgar, a Brand and Product Designer turned Creative Director with 7+ years of international experience shaping digital experiences for tech, logistics, and lifestyle brands. I founded Mindpulse Collective to merge branding, UX, and motion into high-impact products and memorable brands. I collaborate with startups and established teams to translate complex problems into elegant, user-centered design solutions. Currently based in Singapore, I lead design strategy and teams across geographies, driving design direction, systems, and storytelling that connect business goals with user needs.…Hi, I’m Mouad Lachgar, a Brand and Product Designer turned Creative Director with 7+ years of international experience shaping digital experiences for tech, logistics, and lifestyle brands. I founded Mindpulse Collective to merge branding, UX, and motion into high-impact products and memorable brands. I collaborate with startups and established teams to translate complex problems into elegant, user-centered design solutions. Currently based in Singapore, I lead design strategy and teams across geographies, driving design direction, systems, and storytelling that connect business goals with user needs.

Mouad Lachgar

Creative Director, Product Designer, Brand Designer, +2

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Hi, I’m Mouad Lachgar, a Brand and Product Designer turned Creative Director with 7+ years of international experience shaping digital experiences for tech, logistics, and lifestyle brands. I founded Mindpulse Collective to merge branding, UX, and motion into high-impact products and memorable brands. I collaborate with startups and established teams to translate complex problems into elegant, user-centered design solutions. Currently based in Singapore, I lead design strategy and teams across geographies, driving design direction, systems, and storytelling that connect business goals with user needs.…Hi, I’m Mouad Lachgar, a Brand and Product Designer turned Creative Director with 7+ years of international experience shaping digital experiences for tech, logistics, and lifestyle brands. I founded Mindpulse Collective to merge branding, UX, and motion into high-impact products and memorable brands. I collaborate with startups and established teams to translate complex problems into elegant, user-centered design solutions. Currently based in Singapore, I lead design strategy and teams across geographies, driving design direction, systems, and storytelling that connect business goals with user needs.

Available to hire

Hi, I’m Mouad Lachgar, a Brand and Product Designer turned Creative Director with 7+ years of international experience shaping digital experiences for tech, logistics, and lifestyle brands. I founded Mindpulse Collective to merge branding, UX, and motion into high-impact products and memorable brands. I collaborate with startups and established teams to translate complex problems into elegant, user-centered design solutions.

Currently based in Singapore, I lead design strategy and teams across geographies, driving design direction, systems, and storytelling that connect business goals with user needs.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Arabic

Fluent

English

Fluent

French

Advanced

Work Experience

Founder - Creative Director at Mindpulse Collective

May 1, 2023 - January 1, 2024

Led branding, UX, and motion design for tech, logistics, and lifestyle brands; defined design direction, established brand systems, and managed a distributed design practice as founder of Mindpulse Collective.

Design Leader at IGWT Logistics

August 1, 2022 - May 1, 2023

Directed product design and brand initiatives for logistics platforms; built and evolved design systems; collaborated with cross-functional teams to drive product strategy and UX improvements.

Design Leader at Cradle Digitals

February 1, 2022 - August 1, 2022

Led product and brand design across digital products; established design guidelines and UX processes; mentored junior designers in a fast-paced environment.

MENA Design Leader at Realme Electronics

September 1, 2021 - February 1, 2022

Shaped regional design strategy for Realme electronics across the MENA market; contributed to product design, visual identity, and UX improvements.

Head of Design at Lgaming

May 1, 2021 - September 1, 2021

Led design for gaming products; defined design systems, UI patterns, and visual language; partnered with product and engineering to deliver polished experiences.

Head of Design at Prigma Agency

December 1, 2020 - May 1, 2021

Oversaw creative direction and product design for agency projects; refined brand strategies and UX processes across client portfolios.

Head of Design at Instadom APP

March 1, 2018 - December 1, 2020

Led design for Instadom app family; defined product design strategy, interaction patterns, and visual identity during growth phase.

Graphic Designer at Analogie Agency

June 1, 2016 - March 1, 2018

Created branding, print and digital assets; contributed to visual identity systems and marketing collateral.