Moustafa Jamaleddeen

Led integrated creative development across regional accounts including Coca-Cola, Nestlé, IKEA, Castrol, York, Toyota, Savola, BYD and VinFast; translated strategic and cultural insights into campaign platforms and multi-channel visual systems. Partnered with Creative Directors, strategy, account management and production teams to develop briefs, identify opportunities and ensure ideas addressed client objectives and audience needs. Remained hands-on in priority campaigns, shaping creative territories, key visual directions, film treatments, storyboards, prototypes and AI-enabled previsualization before guiding teams through final execution. Presented concepts and production approaches to clients and senior stakeholders, steering feedback and decision-making from briefing through regional rollout. Directly managed 4 creatives and led multidisciplinary teams of up to 11, coordinating budgets, schedules and external production partners. Championed AI-enabled workflows across ideation, i

Art directed award-winning campaigns for KFC (e.g., Dunked Collection, Anything for the Taste), and led brand creation for Hello Products, including identity systems, packaging, websites, campaigns, and TV/online content. Directed multiple F&B concepts from inception, translating consumer motivations and local market context into brand storytelling, visual identity, campaigns, menus and experiential elements across rollout. Guided the development of responsive websites and digital experiences, translating brand strategy into user journeys and scalable visual systems.

Led conceptual and visual development across integrated campaigns for Pepsi, Heineken, Visa and Amazon Prime Video, translating audience behaviors and market trends into relevant platforms across film, OOH, digital and social. Directed MTV’s #FCKHIV campaign, translating youth attitudes and social stigma into a provocative awareness program. Presented creative concepts and production approaches to clients and senior stakeholders, guiding feedback through to final execution. Mentored designers and supported business development and pitches, driving scalable brand and digital solutions for multiple accounts.