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I'm Moustafa Jamaleddeen, an art director and brand storyteller who thrives on turning cultural insight into bold, multi-channel visual systems. Over more than a decade, I’ve led integrated campaigns for global and regional brands across the UAE, KSA, Africa, Europe, and the United States, shaping creative territories, key visuals, and production approaches that connect with people and drive results. I’m passionate about mentoring multidisciplinary teams, exploring AI-enabled workflows to expand creative possibilities, and delivering scalable, production-ready work without losing strategic clarity or craft. I love turning complex briefs into shareable experiences—from film and social content to retail environments and immersive brand platforms.…I'm Moustafa Jamaleddeen, an art director and brand storyteller who thrives on turning cultural insight into bold, multi-channel visual systems. Over more than a decade, I’ve led integrated campaigns for global and regional brands across the UAE, KSA, Africa, Europe, and the United States, shaping creative territories, key visuals, and production approaches that connect with people and drive results. I’m passionate about mentoring multidisciplinary teams, exploring AI-enabled workflows to expand creative possibilities, and delivering scalable, production-ready work without losing strategic clarity or craft. I love turning complex briefs into shareable experiences—from film and social content to retail environments and immersive brand platforms.

Moustafa Jamaleddeen

Art Director, Creative Director, Graphic Designer, +4

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I'm Moustafa Jamaleddeen, an art director and brand storyteller who thrives on turning cultural insight into bold, multi-channel visual systems. Over more than a decade, I’ve led integrated campaigns for global and regional brands across the UAE, KSA, Africa, Europe, and the United States, shaping creative territories, key visuals, and production approaches that connect with people and drive results. I’m passionate about mentoring multidisciplinary teams, exploring AI-enabled workflows to expand creative possibilities, and delivering scalable, production-ready work without losing strategic clarity or craft. I love turning complex briefs into shareable experiences—from film and social content to retail environments and immersive brand platforms.…I'm Moustafa Jamaleddeen, an art director and brand storyteller who thrives on turning cultural insight into bold, multi-channel visual systems. Over more than a decade, I’ve led integrated campaigns for global and regional brands across the UAE, KSA, Africa, Europe, and the United States, shaping creative territories, key visuals, and production approaches that connect with people and drive results. I’m passionate about mentoring multidisciplinary teams, exploring AI-enabled workflows to expand creative possibilities, and delivering scalable, production-ready work without losing strategic clarity or craft. I love turning complex briefs into shareable experiences—from film and social content to retail environments and immersive brand platforms.

Available to hire

I’m Moustafa Jamaleddeen, an art director and brand storyteller who thrives on turning cultural insight into bold, multi-channel visual systems. Over more than a decade, I’ve led integrated campaigns for global and regional brands across the UAE, KSA, Africa, Europe, and the United States, shaping creative territories, key visuals, and production approaches that connect with people and drive results.

I’m passionate about mentoring multidisciplinary teams, exploring AI-enabled workflows to expand creative possibilities, and delivering scalable, production-ready work without losing strategic clarity or craft. I love turning complex briefs into shareable experiences—from film and social content to retail environments and immersive brand platforms.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Arabic

Fluent

English

Fluent

French

Advanced

Work Experience

Senior Art Director / Associate Creative Director (Art) at Memac Ogilvy

January 1, 2024 - Present

Led integrated creative development across regional accounts including Coca-Cola, Nestlé, IKEA, Castrol, York, Toyota, Savola, BYD and VinFast; translated strategic and cultural insights into campaign platforms and multi-channel visual systems. Partnered with Creative Directors, strategy, account management and production teams to develop briefs, identify opportunities and ensure ideas addressed client objectives and audience needs. Remained hands-on in priority campaigns, shaping creative territories, key visual directions, film treatments, storyboards, prototypes and AI-enabled previsualization before guiding teams through final execution. Presented concepts and production approaches to clients and senior stakeholders, steering feedback and decision-making from briefing through regional rollout. Directly managed 4 creatives and led multidisciplinary teams of up to 11, coordinating budgets, schedules and external production partners. Championed AI-enabled workflows across ideation, i

CD / Senior Art Director at Imagine

January 1, 2020 - December 31, 2024

Art directed award-winning campaigns for KFC (e.g., Dunked Collection, Anything for the Taste), and led brand creation for Hello Products, including identity systems, packaging, websites, campaigns, and TV/online content. Directed multiple F&B concepts from inception, translating consumer motivations and local market context into brand storytelling, visual identity, campaigns, menus and experiential elements across rollout. Guided the development of responsive websites and digital experiences, translating brand strategy into user journeys and scalable visual systems.

Senior Art Director at Publicis Insight

January 1, 2014 - December 31, 2020

Led conceptual and visual development across integrated campaigns for Pepsi, Heineken, Visa and Amazon Prime Video, translating audience behaviors and market trends into relevant platforms across film, OOH, digital and social. Directed MTV’s #FCKHIV campaign, translating youth attitudes and social stigma into a provocative awareness program. Presented creative concepts and production approaches to clients and senior stakeholders, guiding feedback through to final execution. Mentored designers and supported business development and pitches, driving scalable brand and digital solutions for multiple accounts.

Senior Art Director / Creative Lead at Jagal Group

January 1, 2010 - December 31, 2014

Directed branding and visual rollout for 15+ subsidiary brands across energy, infrastructure, aviation, technology, data centers, FMCG, healthcare and wellness. Led internal creative teams and external agencies, managed scope, estimates, schedules and delivery, and oversaw large-format graphics, venue branding, signage and on-site delivery for major exhibitions and events. Mentored team members and translated commercial goals into brand and experiential solutions, including CHC Helicopter’s brand refresh and multi-touchpoint campaigns.

Art Director at Ogilvy

January 1, 2007 - December 31, 2010

Art directed high-profile campaigns for Coca-Cola, KFC, Nike, Volkswagen and Exclusive Books. Led Nike Just Do It-inspired World Cup visuals, Coca-Cola Share a Coke personalization, and other global-brand initiatives across film, print, OOH and digital.