Hi, I’m Maria Paula Bernal, a marketing and advertising professional with experience coordinating multichannel campaigns and driving digital strategy for consumer brands across LATAM. I’ve led 360° initiatives that combine owned media, paid media, and ATL/BTL communications to optimize acquisition, activation, and retention, while aligning with commercial objectives. I enjoy building collaborative campaigns, planning content calendars, and turning data into actionable insights that move the needle on growth and brand equity. I’m passionate about teamwork, client relationships, and turning complex briefs into clear, results-driven plans. I thrive in fast-paced environments and love coordinating cross-functional teams to deliver creative assets and impactful messages across email, social, web, and paid media. When I’m not optimizing campaigns, I focus on professional development and applying new digital marketing tools to improve performance and customer experiences.…Hi, I’m Maria Paula Bernal, a marketing and advertising professional with experience coordinating multichannel campaigns and driving digital strategy for consumer brands across LATAM. I’ve led 360° initiatives that combine owned media, paid media, and ATL/BTL communications to optimize acquisition, activation, and retention, while aligning with commercial objectives. I enjoy building collaborative campaigns, planning content calendars, and turning data into actionable insights that move the needle on growth and brand equity. I’m passionate about teamwork, client relationships, and turning complex briefs into clear, results-driven plans. I thrive in fast-paced environments and love coordinating cross-functional teams to deliver creative assets and impactful messages across email, social, web, and paid media. When I’m not optimizing campaigns, I focus on professional development and applying new digital marketing tools to improve performance and customer experiences.WWWW…