Hello! I’m Melanie, a senior-level creative specializing in brand identity, graphic design, art direction, and creative leadership. I love combining these disciplines to craft brands that are both compelling and authentic.…

Melanie Peluso

Hello! I’m Melanie, a senior-level creative specializing in brand identity, graphic design, art direction, and creative leadership. I love combining these disciplines to craft brands that are both compelling and authentic.…

Available to hire

Hello! I’m Melanie, a senior-level creative specializing in brand identity, graphic design, art direction, and creative leadership. I love combining these disciplines to craft brands that are both compelling and authentic.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Freelance Creative at Self-employed
December 31, 2023 - Present
Graphic design, art direction, and brand identity work for various clients.
Associate Creative Director at Zelle / Early Warning
September 30, 2021 - August 10, 2023
Hired and managed graphic design team; managed style guides and produced marketing assets for growing brand portfolio (Early Warning, Paze, Zelle); art directed photography and video; collaborated with agencies to maintain strong brand equity across all materials; established efficient new creative workflow process to fulfill a growing volume of design needs; managed stakeholder relationships across the organization.
Sr. Graphic Designer / Art Director at Zelle / Early Warning
December 1, 2018 - October 1, 2021
Designed B2B- and consumer-facing marketing assets for Zelle and Early Warning; art directed Zelle photography and video; led Early Warning brand refresh; managed style guides for both brands.
Graphic Designer at Zelle / Early Warning
March 27, 2017 - December 1, 2018
Designed B2B- and consumer-facing marketing assets for Zelle and Early Warning; art directed Zelle photography.
Graphic Artist at Avaya
March 1, 2015 - March 14, 2017
Designed presentations for CEO and executive team; developed brand guidelines; designed assets for web and print. Converted from consultant to full-time employee.
Graphic Designer at Kalio Inc.
May 1, 2013 - July 31, 2014
Established new style guide; designed assets for web and print; wrote and edited copy for marketing materials.

Education

BA at Santa Clara University
September 1, 2010 - June 1, 2014
Studio Art & Marketing (Graphic Design emphasis)

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Financial Services

Skills

Experience Level