I’ve worked for myself for the last 16 years and have almost 30 years’ experience working on brands from Saab, FedEx and E.ON through to Beko, TotalEnergies and the City of London. I’m equally comfortable with corporate branding and helping independent businesses grow.
Today I work end-to-end across brand identity, web design (Wix Studio), SEO and print production—taking projects from brief through to finished, working results. I’m constantly looking for new inspiration in design, type, print, art and advertising, and I work directly with clients throughout.
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Sloane Square Medical is a private GP practice in London, specialising in comprehensive family and women’s health—particularly menopause care, health screenings and holistic well‑being.
Sloane Square Medical asked me to develop a complete visual identity—covering branding, packaging direction and website design. I shaped a confident, reassuring brand that aligns with their professional, evidence based approach and patient centric care.
Solvexa Green Energy is a UK-based solar installation company on a mission to make renewable power more accessible—offering expert guidance, clean technology and long-term energy solutions for homes and businesses.
They approached me to rename and rebrand the business, having outgrown their original identity. Inspired by their interest in Greek mythology, I created the name Solvexa—a modern, energetic word that suggests clarity, strength and solar innovation.
Pafeny Fine Jewellery is a contemporary jeweller specialising in timeless, elegant pieces—crafted with precision, artistry and a commitment to enduring beauty.
They approached me to redefine their brand, having outgrown their original identity. I created a new visual direction, designing a refined logo, colour palette and styling system that reflects their craftsmanship and sophistication. As part of the identity, I developed an icon device using a capital P within a bespoke eight-sided shape—symbolising the eight common metals used in jewellery.
The Shala is a tranquil yoga studio in the UK—designed to inspire calm, connection and growth. Rooted in the warmth of Californian retreats, it offers space for mindful movement and renewal.
The Shala asked me to create a full visual identity from scratch. I developed the logo, colour palette and overall look and feel—crafting a brand that balances serene elegance with a contemporary, retreat‑inspired aesthetic.
Zaca Fit is a bold, personal training brand focused on strength, confidence and becoming your best self—built around a tailored, disciplined approach to fitness and personal growth.
Zaca Fit asked me to create a full visual identity, including the logo, colour palette and overall brand direction. I developed a look and feel that’s as powerful and focused as the training style itself.
Lifestage empowers individuals and families with thoughtfully designed financial advice and wealth-planning services—blending clarity, empathy, and expertise to guide every stage of life.
Lifestage asked me to create a complete visual identity—from the logo and colour palette to the full look and feel. I shaped a professional, reassuring brand that reflects their mission to provide clear, compassionate financial guidance.
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