Available to hire
Driving brand equity and growth through the lens of consumer psychology and strategic storytelling. Extensive experience leading cross-functional teams to execute 360-degree campaigns for global market leaders like Disney and adidas. US Citizen with deep expertise in modern collaboration tools and international team alignment across North American, EMEA, and APAC markets.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Sr. Copywriter at California Bank & Trust
January 1, 2021 - January 1, 2021Conducted in-depth research to inform SEO-optimized web copy, resulting in a 5.23% increase in daily site visits. Developed comprehensive brand standards and messaging guidelines to ensure a consistent brand voice and support branded content initiatives across all platforms. Authored award-winning humor-infused copy that secured two Best Bank titles.
Marketing Consultant/Copywriter at Freelance Consulting
January 1, 2005 - November 25, 2025Directed creative services and crafted copywriting and video scripts for brands such as Disney, Adidas, Vans, TOMS, DC Shoes, and Nixon, enhancing brand messaging and audience engagement. Developed and executed content strategies with leading agencies, incorporating video production best practices, resulting in successful marketing campaigns that improved client visibility and outreach.
Global Marketing Director at Royal Elastics
January 1, 2011 - January 1, 2011Executed global marketing strategies to enhance brand reputation and drive sales growth. Orchestrated cross-functional teams and established strategic partnerships within the streetwear and fashion industries to broaden market reach.
Editor-in-Chief at Vapors magazine
January 1, 2009 - January 1, 2009Led editorial direction and content development for Vapors magazine, overseeing a team and shaping publication voice.
Creative Copywriter at The Lambesis Agency
January 1, 2013 - January 1, 2013Created copy and content for clients across brands; collaborated with cross-functional teams to deliver engaging campaigns and branded content.
Sr. Copywriter at California Bank & Trust
March 1, 2019 - January 1, 2021Led SEO-optimized web copy within WordPress CMS; contributed to a 5.23% increase in daily site visits and improved organic search rankings for key banking services. Developed and enforced brand standards and messaging guidelines ensuring a single, legally compliant voice across digital and print. Authored high-impact PR and marketing copy instrumental in earning two prestigious Best Bank titles.
Global Marketing Director at Royal Elastics
January 1, 2010 - January 1, 2011Defined global brand strategy and positioning; aligned laceless identity across Australian, Asian, and US markets; led 360-degree campaigns and managed a global budget to drive sales growth. Localized digital, OOH, and in-store creative assets; forged partnerships with artists and retailers to boost credibility and reach.
Editor-in-Chief at Vapors magazine
January 1, 2006 - January 1, 2009Directed editorial and creative vision; secured exclusive interviews with Futura 2000 and Dilated Peoples; oversaw content from concept to print and digital, boosting readership engagement. Implemented strategies to strengthen financial health, increasing annual subscriptions by 20% and advertising sales; led cross-functional team to deliver timely issues.
Creative Copywriter at The Lambesis Agency
January 1, 2000 - January 1, 2013Collaborated with Art Directors to develop on-brand concepts for integrated print, digital, social, video, and OOH campaigns; produced clear, persuasive copy across media; safeguarded brand voice and conducted research to optimize copy for target demographics and campaign effectiveness.
Marketing Consultant / Copywriter at Disney, Adidas, Vans, TOM'S, DC Shoes, Nike (Independent / Freelance)
January 1, 2005 - PresentDirected creative services and B2C brand strategy across multiple global brands; led messaging, cross-channel campaigns and engagement initiatives.
Marketing Consultant / Copywriter
January 1, 2005 - PresentDeveloped and executed content strategies and strategic frameworks with leading agencies to improve client visibility and outreach.
Senior Copywriter at California Bank & Trust
January 1, 2019 - January 1, 2021Created compelling copy and messaging to support cross-channel brand initiatives and customer communications.
Education
Film at Saddleback College
September 1, 2001 - January 1, 2002Creative Writing at San Diego City College
September 1, 1993 - June 1, 1995Film at Saddleback College
January 11, 2030 - December 18, 2025Creative Writing at San Diego City College
January 11, 2030 - December 18, 2025Film at Saddleback College
January 11, 2030 - February 20, 2026Creative Writing + Communications at San Diego City College
January 11, 2030 - February 20, 2026Film at Saddleback College
January 11, 2030 - February 20, 2026Creative Writing & Communications at San Diego City College
January 11, 2030 - February 20, 2026Qualifications
Industry Experience
Media & Entertainment, Financial Services, Consumer Goods, Retail, Professional Services, Software & Internet, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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