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I'm Maddalena Petromilli, a Milano-based Marketing & Digital Strategist with a passion for storytelling and brand-building across luxury, beauty, and wellness sectors. I lead end-to-end marketing and brand programs, blending creative direction with data-driven insights to grow brands both locally and internationally. My approach combines authentic brand identities with multi-channel campaigns, influencer partnerships, and thoughtful PR. I enjoy crafting elegant, targeted narratives that reflect each client’s unique personality while expanding reach and driving engagement across online and offline touchpoints.…I'm Maddalena Petromilli, a Milano-based Marketing & Digital Strategist with a passion for storytelling and brand-building across luxury, beauty, and wellness sectors. I lead end-to-end marketing and brand programs, blending creative direction with data-driven insights to grow brands both locally and internationally. My approach combines authentic brand identities with multi-channel campaigns, influencer partnerships, and thoughtful PR. I enjoy crafting elegant, targeted narratives that reflect each client’s unique personality while expanding reach and driving engagement across online and offline touchpoints.

Maddalena Petromilli

Brand Strategist, Marketing Strategist, Digital Marketer, +3

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I'm Maddalena Petromilli, a Milano-based Marketing & Digital Strategist with a passion for storytelling and brand-building across luxury, beauty, and wellness sectors. I lead end-to-end marketing and brand programs, blending creative direction with data-driven insights to grow brands both locally and internationally. My approach combines authentic brand identities with multi-channel campaigns, influencer partnerships, and thoughtful PR. I enjoy crafting elegant, targeted narratives that reflect each client’s unique personality while expanding reach and driving engagement across online and offline touchpoints.…I'm Maddalena Petromilli, a Milano-based Marketing & Digital Strategist with a passion for storytelling and brand-building across luxury, beauty, and wellness sectors. I lead end-to-end marketing and brand programs, blending creative direction with data-driven insights to grow brands both locally and internationally. My approach combines authentic brand identities with multi-channel campaigns, influencer partnerships, and thoughtful PR. I enjoy crafting elegant, targeted narratives that reflect each client’s unique personality while expanding reach and driving engagement across online and offline touchpoints.

Available to hire

I’m Maddalena Petromilli, a Milano-based Marketing & Digital Strategist with a passion for storytelling and brand-building across luxury, beauty, and wellness sectors. I lead end-to-end marketing and brand programs, blending creative direction with data-driven insights to grow brands both locally and internationally.

My approach combines authentic brand identities with multi-channel campaigns, influencer partnerships, and thoughtful PR. I enjoy crafting elegant, targeted narratives that reflect each client’s unique personality while expanding reach and driving engagement across online and offline touchpoints.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Italian

Fluent

Work Experience

Communications and PR Account at Silvia Cugini Studio Milano

January 1, 2021 - Present

Managed communications and PR accounts for international beauty and wellness brands; developed multi-channel marketing strategies across digital and traditional channels; supported event planning, media relations, and everyday social media coordination to strengthen client visibility.

Creative & Digital Strategist at Luxe Retreats Creative Agency

January 1, 2020 - Present

Specialized in crafting exclusive, tailor-made content to elevate the online presence of luxury hotels, spas, and fragrance brands; developed personalized digital strategies and influencer partnerships to enhance brand visibility, attract new clientele, and strengthen reputation. Oversaw multi-channel campaigns, influencer marketing, and both online and offline PR; managed budgets and day-to-day social media coordination for client brands and the agency.

Marketing & Brand Manager at Milanesi Skin Care

January 1, 2020 - Present

Created authentic, tailored content to elevate the online presence of luxury skincare and wellness brands; built brand image and visibility across online and offline channels; developed digital strategies and influencer partnerships; guided campaigns, budgets, and PR activities to support brand growth.

Marketing & Digital Strategist at Milanesi Skin Care

January 1, 2020 - Present

Led the marketing strategy for a 100% Made-in-Italy, certified organic and vegan skincare brand. Developed and executed integrated on- and offline campaigns; managed influencer marketing and PR; drove brand growth both nationally and internationally. Oversaw market analysis, B2B partnerships, and event planning for B2C engagement. Managed daily e-commerce, social media, and brand newsletters.

Marketing & Brand Manager at Milanesi Skin Care

January 1, 2019 - Present

Led the marketing strategy for a 100% Made in Italy, certified organic and vegan skincare brand. Developed and executed integrated online and offline campaigns, managed influencer marketing and PR, and drove brand growth both nationally and internationally. Oversaw market analysis, B2B partnership development, and event planning for B2C engagement. Handled daily operations of e-commerce, social media, and brand newsletters.