Hi, I'm Priscilla Martinez, a fashion merchandising and marketing professional with a passion for brand strategy, digital marketing, and styling-focused creative direction. I translate consumer insights and trend research into cohesive brand concepts for fashion and beauty brands, crafting experiences that resonate from product storytelling to visual identity. Currently I collaborate with cross-functional teams in fast-paced environments to meet daily sales and merchandising goals, turning data into engaging storytelling and impactful marketing that drives audience engagement.

Priscilla Martinez

Hi, I'm Priscilla Martinez, a fashion merchandising and marketing professional with a passion for brand strategy, digital marketing, and styling-focused creative direction. I translate consumer insights and trend research into cohesive brand concepts for fashion and beauty brands, crafting experiences that resonate from product storytelling to visual identity. Currently I collaborate with cross-functional teams in fast-paced environments to meet daily sales and merchandising goals, turning data into engaging storytelling and impactful marketing that drives audience engagement.

Available to hire

Hi, I’m Priscilla Martinez, a fashion merchandising and marketing professional with a passion for brand strategy, digital marketing, and styling-focused creative direction. I translate consumer insights and trend research into cohesive brand concepts for fashion and beauty brands, crafting experiences that resonate from product storytelling to visual identity.

Currently I collaborate with cross-functional teams in fast-paced environments to meet daily sales and merchandising goals, turning data into engaging storytelling and impactful marketing that drives audience engagement.

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Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Retail Stylist at Banana Republic
November 1, 2022 - January 1, 2023
Styled customers by recommending products based on trends, needs, and brand identity, strengthening skills in consumer behavior and product positioning. Communicated product benefits to customers, gaining insight into customer engagement, storytelling, and conversion drivers. Collaborated with team members in a fast-paced environment to meet daily sales and merchandising goals.
Social Media Marketing Intern at You Should Be
January 1, 2026 - Present
Supported social media marketing initiatives across platforms, creating on-brand content aligned with TikTok and Instagram trends, engaging the audience, and supporting campaigns to grow followers and brand equity.

Education

Bachelor of Science in Apparel Merchandising & Management at California Polytechnic State University, Pomona
January 1, 2022 - January 1, 2026

Qualifications

Creating & Branding, Retail & Customer Experience
January 1, 2025 - May 19, 2026

Industry Experience

Consumer Goods, Retail, Media & Entertainment, Professional Services