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Priscilla Martinez

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Hi, I'm Priscilla Martinez, a fashion merchandising and marketing professional with a passion for brand strategy, digital marketing, and styling-focused creative direction.

About

Hi, I’m Priscilla Martinez, a fashion merchandising and marketing professional with a passion for brand strategy, digital marketing, and styling-focused creative direction. I translate consumer insights and trend research into cohesive brand concepts for fashion and beauty brands, crafting experiences that resonate from product storytelling to visual identity.

Currently I collaborate with cross-functional teams in fast-paced environments to meet daily sales and merchandising goals, turning data into engaging storytelling and impactful marketing that drives audience engagement.

  • 1 year's experience
  • Joined May 2026

Languages

  • EnglishFluent
  • Spanish; CastilianFluent

Industry experience

  • Consumer Goods
  • Retail
  • Media & Entertainment
  • Professional Services

Work experience

Social Media Marketing Intern · You Should BeJan 2026 – Present · 11 mos

Supported social media marketing initiatives across platforms, creating on-brand content aligned with TikTok and Instagram trends, engaging the audience, and supporting campaigns to grow followers and brand equity.

Retail Stylist · Banana RepublicNov 2022 – Jan 2023 · 3 mos

Styled customers by recommending products based on trends, needs, and brand identity, strengthening skills in consumer behavior and product positioning. Communicated product benefits to customers, gaining insight into customer engagement, storytelling, and conversion drivers. Collaborated with team members in a fast-paced environment to meet daily sales and merchandising goals.

Education

Bachelor of Science in Apparel Merchandising & Management · California Polytechnic State University, Pomona2022 – 2026

Certifications and awards

Creating & Branding, Retail & Customer Experience2025 – 2026

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