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Hello, I’m Miguel Alfonso Puga. I am a senior executive with over 25 years of experience delivering internationalization readiness consulting and international business development programs for companies seeking to expand operations. I partner with clients in the NAFTA region, Latin America, and Spain to design market entry strategies, build profitable B2B relationships, and drive sustainable growth through strategic planning, marketing, Lean Six Sigma, logistics, and brand management. Throughout my career I’ve led teams as Managing Director for Intercambi Inc. in Canada, and IBF Intercambi Inc. in the United States, coordinating cross-border projects with major retailers and trade organizations. My sector focus has included food & beverage, gourmet and organic foods, textiles, apparel, and building materials. I thrive on turning complex opportunities into executable plans that deliver measurable results. Certified in Operational Efficiency as a Lean Six Sigma Black Belt, in Strategic Planning and in Lean Marketing.…Hello, I’m Miguel Alfonso Puga. I am a senior executive with over 25 years of experience delivering internationalization readiness consulting and international business development programs for companies seeking to expand operations. I partner with clients in the NAFTA region, Latin America, and Spain to design market entry strategies, build profitable B2B relationships, and drive sustainable growth through strategic planning, marketing, Lean Six Sigma, logistics, and brand management. Throughout my career I’ve led teams as Managing Director for Intercambi Inc. in Canada, and IBF Intercambi Inc. in the United States, coordinating cross-border projects with major retailers and trade organizations. My sector focus has included food & beverage, gourmet and organic foods, textiles, apparel, and building materials. I thrive on turning complex opportunities into executable plans that deliver measurable results. Certified in Operational Efficiency as a Lean Six Sigma Black Belt, in Strategic Planning and in Lean Marketing.

Miguel Alfonso Puga

Fractional CMO, Marketing Consultant, Marketing Strategist, +1

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Hello, I’m Miguel Alfonso Puga. I am a senior executive with over 25 years of experience delivering internationalization readiness consulting and international business development programs for companies seeking to expand operations. I partner with clients in the NAFTA region, Latin America, and Spain to design market entry strategies, build profitable B2B relationships, and drive sustainable growth through strategic planning, marketing, Lean Six Sigma, logistics, and brand management. Throughout my career I’ve led teams as Managing Director for Intercambi Inc. in Canada, and IBF Intercambi Inc. in the United States, coordinating cross-border projects with major retailers and trade organizations. My sector focus has included food & beverage, gourmet and organic foods, textiles, apparel, and building materials. I thrive on turning complex opportunities into executable plans that deliver measurable results. Certified in Operational Efficiency as a Lean Six Sigma Black Belt, in Strategic Planning and in Lean Marketing.…Hello, I’m Miguel Alfonso Puga. I am a senior executive with over 25 years of experience delivering internationalization readiness consulting and international business development programs for companies seeking to expand operations. I partner with clients in the NAFTA region, Latin America, and Spain to design market entry strategies, build profitable B2B relationships, and drive sustainable growth through strategic planning, marketing, Lean Six Sigma, logistics, and brand management. Throughout my career I’ve led teams as Managing Director for Intercambi Inc. in Canada, and IBF Intercambi Inc. in the United States, coordinating cross-border projects with major retailers and trade organizations. My sector focus has included food & beverage, gourmet and organic foods, textiles, apparel, and building materials. I thrive on turning complex opportunities into executable plans that deliver measurable results. Certified in Operational Efficiency as a Lean Six Sigma Black Belt, in Strategic Planning and in Lean Marketing.

Available to hire

Hello, I’m Miguel Alfonso Puga. I am a senior executive with over 25 years of experience delivering internationalization readiness consulting and international business development programs for companies seeking to expand operations. I partner with clients in the NAFTA region, Latin America, and Spain to design market entry strategies, build profitable B2B relationships, and drive sustainable growth through strategic planning, marketing, Lean Six Sigma, logistics, and brand management.

Throughout my career I’ve led teams as Managing Director for Intercambi Inc. in Canada, and IBF Intercambi Inc. in the United States, coordinating cross-border projects with major retailers and trade organizations. My sector focus has included food & beverage, gourmet and organic foods, textiles, apparel, and building materials. I thrive on turning complex opportunities into executable plans that deliver measurable results.

Certified in Operational Efficiency as a Lean Six Sigma Black Belt, in Strategic Planning and in Lean Marketing.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

French

Advanced

Portuguese

Beginner

Work Experience

Managing Director at Intercambi Inc. (dba IBF International)

January 1, 2004 - Present

Formulation of general company policies and overall business strategies; responsible for management and organizational activities; development of organizational culture and reputation across the NAFTA region, Latin America, and Spain; new business development and international client relations; recruitment and development of local leadership; profit/loss, budgeting, and liaison with affiliate Intercambi in Mexico; coordination of logistics and brand management support for key Canadian partners such as LCBO, Loblaws, Costco Canada, Walmart Canada, and others.

Managing Director at IBF Intercambi Inc.

January 1, 2010 - Present

Overall management of the US branch; establishes goals and policies; supervision of contractors and staff; international client relations; budgeting and P&L for USA operations; networking and facilitation with American companies across multiple sectors, with emphasis on food and beverage.

VP Sourcing at Interbev GmbH

January 1, 2009 - January 1, 2023

Sourcing of alcoholic beverages globally; supplier development; traffic and logistics coordination; submission of new products to LCBO and SAQ tenders; support in marketing and promotional activities for brands in Ontario.

Managing Director at Intercambi, S.C.

January 1, 1999 - January 1, 2009

Overall responsibility for company operations in Mexico City; supervise financial and tax matters; develop and implement business strategy; sales targets and standards; executive liaison with sister company in Toronto; main contact with local and international clientele; networking with Canadian firms and government agencies.

International Trade Manager at Manufacturas Tesa, S.A. de C.V.

January 1, 1996 - January 1, 1999

Overall responsibility for traffic and logistics for import/export with North American and Australian markets; execution and reporting of export promotion and temporary imports programs; coordinate with area directors on logistics work plans; oversee purchasing of raw materials; ISO-9000 certification involvement.