Miguel Alfonso Puga
Hello, I’m Miguel Alfonso Puga.
About
Hello, I’m Miguel Alfonso Puga. I am a senior executive with over 25 years of experience delivering internationalization readiness consulting and international business development programs for companies seeking to expand operations. I partner with clients in the NAFTA region, Latin America, and Spain to design market entry strategies, build profitable B2B relationships, and drive sustainable growth through strategic planning, marketing, Lean Six Sigma, logistics, and brand management.
Throughout my career I’ve led teams as Managing Director for Intercambi Inc. in Canada, and IBF Intercambi Inc. in the United States, coordinating cross-border projects with major retailers and trade organizations. My sector focus has included food & beverage, gourmet and organic foods, textiles, apparel, and building materials. I thrive on turning complex opportunities into executable plans that deliver measurable results.
Certified in Operational Efficiency as a Lean Six Sigma Black Belt, in Strategic Planning and in Lean Marketing.
- 30 years' experience
- Joined January 2026
Skills· 14
Languages
- Spanish; CastilianFluent
- EnglishFluent
- FrenchAdvanced
- PortugueseBeginner
Industry experience
- Consumer Goods
- Retail
- Transportation & Logistics
- Wholesale & Distribution
- Professional Services
- Manufacturing
- Real Estate & Construction
Work experience· 5 roles
Overall management of the US branch; establishes goals and policies; supervision of contractors and staff; international client relations; budgeting and P&L for USA operations; networking and facilitation with American companies across multiple sectors, with emphasis on food and beverage.
Sourcing of alcoholic beverages globally; supplier development; traffic and logistics coordination; submission of new products to LCBO and SAQ tenders; support in marketing and promotional activities for brands in Ontario.
Formulation of general company policies and overall business strategies; responsible for management and organizational activities; development of organizational culture and reputation across the NAFTA region, Latin America, and Spain; new business development and international client relations; recruitment and development of local leadership; profit/loss, budgeting, and liaison with affiliate Intercambi in Mexico; coordination of logistics and brand management support for key Canadian partners such as LCBO, Loblaws, Costco Canada, Walmart Canada, and others.
Education· 8
Certifications and awards· 5
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