I'm a multidisciplinary UI/UX, Web, and Graphic Designer with 7+ years of experience creating accessible digital products, design systems, and web experiences for fintech, banking, and digital marketing organizations. I'm skilled in the Adobe Creative Suite, Figma, HTML5/CSS, WordPress/Oxygen, and I lead cross-functional teams to deliver cohesive, user-centered designs.\n\nI've led brand identity refreshes and high-impact campaigns across platforms, including work for Davivienda and Daviplata reaching millions of active users. I'm eligible to work in Canada and Europe and I'm excited to bring this blend of strategy and craft to new opportunities.

Mario Puyo

I'm a multidisciplinary UI/UX, Web, and Graphic Designer with 7+ years of experience creating accessible digital products, design systems, and web experiences for fintech, banking, and digital marketing organizations. I'm skilled in the Adobe Creative Suite, Figma, HTML5/CSS, WordPress/Oxygen, and I lead cross-functional teams to deliver cohesive, user-centered designs.\n\nI've led brand identity refreshes and high-impact campaigns across platforms, including work for Davivienda and Daviplata reaching millions of active users. I'm eligible to work in Canada and Europe and I'm excited to bring this blend of strategy and craft to new opportunities.

Available to hire

I’m a multidisciplinary UI/UX, Web, and Graphic Designer with 7+ years of experience creating accessible digital products, design systems, and web experiences for fintech, banking, and digital marketing organizations. I’m skilled in the Adobe Creative Suite, Figma, HTML5/CSS, WordPress/Oxygen, and I lead cross-functional teams to deliver cohesive, user-centered designs.\n\nI’ve led brand identity refreshes and high-impact campaigns across platforms, including work for Davivienda and Daviplata reaching millions of active users. I’m eligible to work in Canada and Europe and I’m excited to bring this blend of strategy and craft to new opportunities.

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Language

Spanish; Castilian
Fluent
English
Fluent

Work Experience

Webmaster / Team Lead at Leo Burnett, Publicis Groupe — Gamma Hub (Davivienda Bank)
April 1, 2025 - Present
Led UX/UI and visual design improvements across 4 major digital platforms (Vision Davivienda, Educación Financiera, PY+, Privilegios Davivienda); drove the UI/UX redesign of the Vision - Economic News Outlet, improving accessibility and content management; enhanced digital brand identity across multiple business units; collaborated with content, tech, and marketing teams on weekly release cycles to ensure timely delivery of assets.
Webmaster / Team Lead at Leo Burnett, Publicis Groupe — Daviplata APP
March 1, 2022 - May 1, 2025
Supervised and guided a cross-functional team of 3 designers, improving creative turnaround times by 15–20% through optimized workflows, standardized design toolkits and reusable templates; managed end-to-end production for the Daviplata ecosystem, delivering HTML emails, landing pages, and organic/paid social assets while ensuring visual consistency across 10+ annual campaigns for a platform with 15M+ active users; collaborated with art directors, strategists, and marketing teams on large digital initiatives and AAA-level campaigns.
Graphic / Web Designer at Leo Burnett, Publicis Groupe — Davivienda Bank
October 1, 2019 - March 1, 2022
Produced high-impact digital assets, videos, motion graphics, and HTML content for 3+ key banking units, including Finance, Investments, Internal Communications, and Daviplata; developed multiple landing pages and HTML emails in alignment with bank campaigns.
Creative Graphic Designer at Turismo al Vuelo L’Alianza
April 1, 2018 - October 1, 2019
Pioneered visual branding for major travel programs; designed digital, multimedia, print, and paid-media assets; developed WordPress/Oxygen websites and HubSpot email automation.

Education

Bachelor of Visual Arts (Audiovisual) at Pontificia Universidad Javeriana
January 1, 2012 - January 1, 2017
Diploma in New Media Production & Design at SAIT
January 1, 2009 - January 1, 2011
Professional Certificate in E-Commerce & Digital Marketing at Universidad de los Andes
January 1, 2020 - January 6, 2026
Professional Certificate in Marketing Strategies at Pontificia Universidad Javeriana
January 1, 2017 - January 6, 2026

Qualifications

Professional Certificate in E-Commerce & Digital Marketing
January 1, 2020 - January 6, 2026
Professional Certificate in Marketing Strategies
January 1, 2017 - January 6, 2026

Industry Experience

Financial Services, Software & Internet, Professional Services, Media & Entertainment, Travel & Hospitality