I am a dedicated and energetic content creator with a diverse skill set and extensive experience in my field. With a strong foundation in both copywriting and design, I bring creative vision and technical proficiency to every project. Over the past four years, I have transformed Lucas Real Estate’s brand presence as their Marketing and Social Media Manager, writing campaign copy, designing static and video content beyond templated tools, and supporting the company’s broader marketing strategy. My background also includes freelancing in the film industry, which sharpened my communication, adaptability, and cross-functional collaboration skills. I thrive under pressure and stay focused in high-demand environments, maintaining momentum even with multiple deadlines. From idea to execution, I manage the full content lifecycle—research, writing, storyboarding, editing, publishing, and performance analysis—always iterating toward results.

Daanyaal Mohamed

I am a dedicated and energetic content creator with a diverse skill set and extensive experience in my field. With a strong foundation in both copywriting and design, I bring creative vision and technical proficiency to every project. Over the past four years, I have transformed Lucas Real Estate’s brand presence as their Marketing and Social Media Manager, writing campaign copy, designing static and video content beyond templated tools, and supporting the company’s broader marketing strategy. My background also includes freelancing in the film industry, which sharpened my communication, adaptability, and cross-functional collaboration skills. I thrive under pressure and stay focused in high-demand environments, maintaining momentum even with multiple deadlines. From idea to execution, I manage the full content lifecycle—research, writing, storyboarding, editing, publishing, and performance analysis—always iterating toward results.

Available to hire

I am a dedicated and energetic content creator with a diverse skill set and extensive experience in my field. With a strong foundation in both copywriting and design, I bring creative vision and technical proficiency to every project.

Over the past four years, I have transformed Lucas Real Estate’s brand presence as their Marketing and Social Media Manager, writing campaign copy, designing static and video content beyond templated tools, and supporting the company’s broader marketing strategy. My background also includes freelancing in the film industry, which sharpened my communication, adaptability, and cross-functional collaboration skills. I thrive under pressure and stay focused in high-demand environments, maintaining momentum even with multiple deadlines. From idea to execution, I manage the full content lifecycle—research, writing, storyboarding, editing, publishing, and performance analysis—always iterating toward results.

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Language

English
Fluent
Afrikaans
Intermediate
Turkish
Beginner

Work Experience

Video Editor at Freelance
September 15, 2011 - Present
Content Creator & Social Media Manager at Lucas Real Estate Group
January 1, 2021 - Present
Responsible for content creation, copywriting, data analysis and metric reporting, scheduling and managing posts, engaging with customers, running paid campaigns, and tracking engagement. Played a pivotal role in transforming the company's brand presence and supporting broader marketing strategy.
Content Creator & Social Media Manager at Lucas Real Estate Group
January 1, 2021 - Present
Managed content creation, copywriting, data analysis and metric reporting, scheduling and managing posts, engaging with customers, running paid campaigns, and tracking engagement. Wrote campaign copy and designed static and video content beyond templated tools; supported the company’s broader marketing strategy. Awarded the LRE Directors Award in 2022 and 2025.
Photographer & Retoucher at Self-Employed / Freelance
December 31, 2024 - September 15, 2025
Photographing and retouching across campaigns; asset management, prop sourcing, and production coordination.
Videographer & Editor at Self-Employed / Freelance
December 31, 2024 - September 15, 2025
Filmed and edited video content for retail spaces, products, events, portraits, houses, activations, and educational content; delivered cross-platform formats.
Digital Content Creator (Graphics & Text) at Self-Employed / Freelance
December 31, 2024 - September 15, 2025
Created digital content including graphics and copy for multiple platforms; collaborated on campaigns for malls and brands.

Education

Film and Television at Big Fish
September 15, 2011 - September 15, 2011
TESOL (Teaching English as a Foreign Language) at WITS University Language School
January 1, 2010 - September 15, 2025
Social Media as a Source & Platform at Institute For The Advancement Of Journalism
January 1, 2014 - September 15, 2025
Film & Television Production at Big Fish School of Digital Filmmaking
January 1, 2012 - September 15, 2025
Bachelor of Financial Accounting at Varsity College
January 1, 2019 - September 15, 2025
TESOL (Teaching English as a Foreign Language) at WITS University Language School
January 1, 2010 - September 15, 2025
Social Media as a Source & Platform at Institute For The Advancement Of Journalism
January 1, 2014 - September 15, 2025
Film & Television Production at Big Fish School of Digital Filmmaking
January 1, 2012 - September 15, 2025
Bachelor of Financial Accounting at Varsity College
January 1, 2019 - September 15, 2025

Qualifications

TESOL (Teaching English as a Foreign Language)
January 1, 2010 - September 15, 2025
Social Media as a Source & Platform
January 1, 2014 - September 15, 2025
Film & Television Production
January 1, 2012 - September 15, 2025
Bachelor of Financial Accounting
January 1, 2019 - September 15, 2025
TESOL (Teaching English as a Foreign Language)
January 1, 2010 - September 15, 2025
Social Media as a Source & Platform
January 1, 2014 - September 15, 2025
Film & Television Production
January 1, 2012 - September 15, 2025
Bachelor of Financial Accounting
January 1, 2019 - September 15, 2025

Industry Experience

Media & Entertainment, Real Estate & Construction, Professional Services, Retail, Education