Available to hire
I’m an extremely enthusiastic professional in new media with deep IT, marketing and market knowledge, combining creativity with practical judgment to deliver results. I enjoy turning complex challenges into clear, actionable strategies and leading cross-functional teams to achieve growth.
I value diversity and human capital, thrive in challenging environments, and am committed to continuous learning. I bring a calm, problem-solving mindset and a strong sense of responsibility to every project, always aiming to create meaningful impact.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
German
Fluent
English
Advanced
French
Advanced
Italian
Advanced
Dutch
Intermediate
Work Experience
CEO & Founder at denique Group / Denique GmbH
January 1, 2025 - PresentFounded and leads an independent marketing and brand performance agency. Provided strategic consulting and project leadership for mandates including Allianz Suisse AG (brand and marketing advisory for a start-up within the group), Decyde AG, and Carvolution AG, focusing on growth, cross-channel marketing, and performance optimization.
Global Head of Digital Marketing & Sales (Senior Member of Allianz Group Worldwide) at Allianz SE
March 1, 2022 - December 31, 2024Developed and implemented global digital marketing and sales strategies across 45 countries, setting goals, identifying target audiences, and executing campaigns across all digital channels with a budget of EUR 15 million.
CMO (Chief Marketing Officer) at Scout24 AG
February 1, 2020 - February 28, 2022Overall responsibility for Marketing & Communications across all Scout24 marketplaces (AutoScout24, MotoScout24, ImmoScout24, FinanceScout24, anibis.ch), including brand, performance marketing, and cross-channel campaigns.
Senior Consultant Digital at Mediaschneier Agentur AG
September 1, 2019 - January 31, 2020Responsible for developing integrated media strategies across digital and traditional channels, presenting to client committees, and overseeing implementation.
Head of Online Mkt. & Social-Media at Swisscom Schweiz AG
April 1, 2014 - September 30, 2019Led all online marketing across B2C, B2B, and SME units; defined digital KPIs; part of Brand and Multichannel Boards; managed marketing for wingo.ch and Simply Mobile.
Senior Strategic Online Mkt. Consultant at Swisscom Schweiz AG
January 1, 2013 - March 31, 2014Operative and strategic leadership of all Online Marketing activities for all CFUs from Swisscom (B2C, B2B, SME).
Program Management Online at Swisscom Schweiz AG
October 1, 2011 - December 31, 2012Setup of the Swisscom B2B and B2C online orchestration board; development and alignment of the complete online roadmap.
Head of eMarketing at Kuoni Reisen AG
September 1, 2009 - September 30, 2011Formulation and implementation of the Online Marketing and Sales Strategy for Kuoni’s three main brands: Kuoni, Helvetic Tours and Lastminute.ch.
Director Online Marketing & Sales at UPC Broadband Holding Services BV (Corporate)
March 1, 2008 - August 31, 2009Definition and implementation of the UPC overall strategies and roadmaps for Online Sales and Marketing within 10 European Countries.
Senior Manager Online Strategy at UPC Broadband Holding Services BV (Corporate), Amsterdam
January 1, 2007 - March 31, 2008Senior management role focusing on online strategy development.
Head of eChannel Services at Cablecom GmbH, Zürich
April 1, 2006 - January 31, 2007Senior management; led eChannel services initiatives.
Senior Manager Internet Application Delivery at Cablecom GmbH, Zürich
January 1, 2005 - March 31, 2006Dep. Head of eChannel Services; delivered online applications.
Manager Internet Application Delivery at Cablecom GmbH, Zürich
January 1, 2001 - January 31, 2005Management of internet application delivery; team leadership.
Traffic Manager at SwissOnline AG
January 1, 2001 - November 30, 2001Traffic management and online optimization responsibilities.
Traffic Manager at Mediatex AG
May 1, 2000 - December 31, 2000Traffic management responsibilities in online channels.
Commercial Employee at Tevag AG
August 15, 1995 - April 30, 2000Early career role in commercial operations; sales support and administration.
Education
Marketing Planner (Bachelor of Business Administration) at SBS
October 1, 2004 - May 31, 2006Apprenticeship as retail trade employee at Tevag AG
August 15, 1994 - August 12, 1995Apprenticeship in sports equipment sales at Bachmann Sport
August 1, 1992 - August 14, 1994Chief Digital Officer Program (MIT) at Massachusetts Institute of Technology
January 11, 2030 - April 22, 2026FreeCodeCamp: Complete Web Programming at FreeCodeCamp
March 1, 2018 - August 31, 2018Chief Digital Officer (Blended Professional Certificate) at MIT
September 30, 2024 - August 9, 2025Chief Digital Officer Program (1 year) with focus on:
- Leadership and Innovation
- Digital Transformation
- Applied Generative AI
- Digital Plattforms
- Data Leadership
Qualifications
IT Engineer with National Diploma
January 11, 2030 - April 22, 2026MS Office 2010 Grundkurs
January 11, 2030 - April 22, 2026Digicom Windows 7 Grundschulung
January 11, 2030 - April 22, 2026Introduction to LAN (IBM Zürich)
January 11, 2030 - April 22, 2026Allianz Leads Program
January 11, 2030 - April 22, 2026Swisscom Leadership Management Program
January 11, 2030 - April 22, 2026SAP course for cost center and project managers
January 11, 2030 - April 22, 2026FreeCodeCamp: Full Stack Web Development
March 1, 2018 - August 31, 2018Google Ads / Online Marketing Trainings
January 11, 2030 - April 22, 2026MS Office 2010 Grundkurs
January 11, 2030 - April 22, 2026Industry Experience
Software & Internet, Telecommunications, Professional Services, Financial Services, Travel & Hospitality
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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