Hi, I'm Reza Hassani, an MSc Data Science student with practical experience in mobile game user acquisition. I've worked at companies like FRVR, where I managed UA campaigns, analyzed performance data, and collaborated closely with product teams to boost user growth. With a solid background in the mobile games market, I'm passionate about leveraging data to drive meaningful business results. I'm currently pursuing my Master's at the University of the West of England and enjoy being involved with the British Computer Society. My goal is to continue using my analytical and marketing skills to support innovative projects in the gaming and digital marketing sectors.

Reza Hassani

Hi, I'm Reza Hassani, an MSc Data Science student with practical experience in mobile game user acquisition. I've worked at companies like FRVR, where I managed UA campaigns, analyzed performance data, and collaborated closely with product teams to boost user growth. With a solid background in the mobile games market, I'm passionate about leveraging data to drive meaningful business results. I'm currently pursuing my Master's at the University of the West of England and enjoy being involved with the British Computer Society. My goal is to continue using my analytical and marketing skills to support innovative projects in the gaming and digital marketing sectors.

Available to hire

Hi, I’m Reza Hassani, an MSc Data Science student with practical experience in mobile game user acquisition. I’ve worked at companies like FRVR, where I managed UA campaigns, analyzed performance data, and collaborated closely with product teams to boost user growth. With a solid background in the mobile games market, I’m passionate about leveraging data to drive meaningful business results.

I’m currently pursuing my Master’s at the University of the West of England and enjoy being involved with the British Computer Society. My goal is to continue using my analytical and marketing skills to support innovative projects in the gaming and digital marketing sectors.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate

Work Experience

Graduate Intern at University of West of England
September 30, 2025 - July 21, 2025
Analyzed user behavior on key university digital platforms using analytical tools to identify patterns and points of friction. Visualized performance data in dashboards and reported on KPIs to stakeholders to inform product improvements.
Senior User Acquisition Specialist at FRVR
October 31, 2022 - July 21, 2025
Planned and executed UA campaigns for two mobile game launches in the APAC region across channels like Google Ads and Meta, managing a $30K+/month budget and achieving a 400% ROAS. Analyzed campaign performance to provide reports and assist with new creative briefings using CTR and “% Watched” KPIs. Worked with the product and data teams to help improve game performance and drive revenue.
User Acquisition Specialist at Cafe Bazaar
May 31, 2022 - July 21, 2025
Managed the end-to-end user acquisition process for a portfolio of mobile games, driving a 3X revenue increase and an 800% ROAS. Used data-driven insights from tracking tools like Adjust to enhance campaign performance through sub-publisher optimisation, customised targeting, and segmentation. Conducted and analyzed marketing tests for existing and upcoming games, presenting data-driven recommendations to stakeholders to inform strategy and creative development. Developed detailed briefings for new ad creatives and oversaw the production of marketing materials.

Education

Bachelor of Science at University of Mazandaran
January 1, 2014 - December 31, 2020

Qualifications

Machine Learning Specialisation - Stanford University & DeepLearning.AI
January 1, 2024 - December 31, 2024
Product Analytics Micro-Certification – Product School
January 1, 2024 - December 31, 2024
SQL Masterclass – Start-Tech Academy
January 1, 2021 - December 31, 2021
Problem Solving Using Computational Thinking – University of Michigan
January 1, 2022 - December 31, 2022

Industry Experience

Gaming, Software & Internet, Education, Professional Services