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I’m Maria Rial, a Chartered Marketer with extensive, hands-on experience shaping global marketing strategies across diverse sectors. I’ve led brand development, digital and traditional campaigns, content programs, event marketing, and international trade show participation, driving clear growth and market penetration for ambitious teams. I’m comfortable navigating cross-functional environments, collaborating with sales, agency partners, and senior leadership to deliver measurable results while building strong relationships with diverse stakeholders. I’m fluent in Spanish, Portuguese and Italian, and bring a collaborative, mentorship-focused approach to coaching teams. I’m now looking to leverage my experience in a marketing role to drive brand impact and growth for global brands in dynamic markets.…I’m Maria Rial, a Chartered Marketer with extensive, hands-on experience shaping global marketing strategies across diverse sectors. I’ve led brand development, digital and traditional campaigns, content programs, event marketing, and international trade show participation, driving clear growth and market penetration for ambitious teams. I’m comfortable navigating cross-functional environments, collaborating with sales, agency partners, and senior leadership to deliver measurable results while building strong relationships with diverse stakeholders. I’m fluent in Spanish, Portuguese and Italian, and bring a collaborative, mentorship-focused approach to coaching teams. I’m now looking to leverage my experience in a marketing role to drive brand impact and growth for global brands in dynamic markets.

Maria Rial

Brand Strategist, Content Strategist, Marketing Strategist, +4

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I’m Maria Rial, a Chartered Marketer with extensive, hands-on experience shaping global marketing strategies across diverse sectors. I’ve led brand development, digital and traditional campaigns, content programs, event marketing, and international trade show participation, driving clear growth and market penetration for ambitious teams. I’m comfortable navigating cross-functional environments, collaborating with sales, agency partners, and senior leadership to deliver measurable results while building strong relationships with diverse stakeholders. I’m fluent in Spanish, Portuguese and Italian, and bring a collaborative, mentorship-focused approach to coaching teams. I’m now looking to leverage my experience in a marketing role to drive brand impact and growth for global brands in dynamic markets.…I’m Maria Rial, a Chartered Marketer with extensive, hands-on experience shaping global marketing strategies across diverse sectors. I’ve led brand development, digital and traditional campaigns, content programs, event marketing, and international trade show participation, driving clear growth and market penetration for ambitious teams. I’m comfortable navigating cross-functional environments, collaborating with sales, agency partners, and senior leadership to deliver measurable results while building strong relationships with diverse stakeholders. I’m fluent in Spanish, Portuguese and Italian, and bring a collaborative, mentorship-focused approach to coaching teams. I’m now looking to leverage my experience in a marketing role to drive brand impact and growth for global brands in dynamic markets.

Available to hire

I’m Maria Rial, a Chartered Marketer with extensive, hands-on experience shaping global marketing strategies across diverse sectors.
I’ve led brand development, digital and traditional campaigns, content programs, event marketing, and international trade show participation, driving clear growth and market penetration for ambitious teams. I’m comfortable navigating cross-functional environments, collaborating with sales, agency partners, and senior leadership to deliver measurable results while building strong relationships with diverse stakeholders.

I’m fluent in Spanish, Portuguese and Italian, and bring a collaborative, mentorship-focused approach to coaching teams. I’m now looking to leverage my experience in a marketing role to drive brand impact and growth for global brands in dynamic markets.

Skills

Experience Level

Branding

Expert

Copywriting

Expert

Language

Spanish; Castilian

Fluent

Portuguese

Advanced

Italian

Advanced

Work Experience

Marketing and Engagement Lead at Auckland Chamber of Commerce

August 1, 2018 - December 1, 2022

Led marketing and engagement initiatives for a diverse business community, building and executing multi-channel campaigns, managing budgets, and producing materials for local and international events. Supported multiple sales teams with tailored marketing collateral, coordinated trade show presence, and drove digital and content marketing across platforms. Implemented campaigns such as the Auckland Flooding Support Fund and delivered award-winning social and digital strategies.

Senior Marketing Specialist & Strategist at Miles Partnership

August 1, 2018 - December 1, 2022

Led development and execution of global marketing strategy for Matta, driving sales growth and market penetration. Managed a broad mix of marketing initiatives including digital and traditional advertising, content marketing, video production, and international trade shows. Supported US, Australian, and NZ sales teams with marketing materials and trade show participation. Managed a large marketing budget to ensure timely, within-budget activations. Implemented a major campaign development for the Auckland Flooding Support Fund and delivered a Google Destination Optimization Programme resulting in significant online visibility for tourism clients; won the 2022 Internet Advertising Award for Best Travel Online Campaign.

Managing Director at Tasman English

September 1, 2008 - November 1, 2012

Managed enrolment of Spanish-speaking students in language schools and internship programs in English-speaking countries. Built strong relationships with international education providers, led a small international sales team, and fostered strategic partnerships to grow student recruitment and program participation.

Account Manager at Adshel NZ

February 1, 2002 - April 1, 2005

Managed agency-client relationships, collaborating with sales and marketing teams to develop client presentations, sales pitches, marketing strategies, and media proposals. Served as the primary contact for client communications, prepared detailed client reports, and translated feedback into internal action.

Account Manager at Adshel NZ

February 1, 2006 - April 1, 2008

Oversaw client relations and campaign delivery for outdoor/print advertising, coordinating cross-functional teams to meet client goals and optimize impact.

Marketing Manager at Matta Products

February 1, 2023 - September 30, 2025

Led development and execution of Matta’s global marketing strategy; managed digital and traditional campaigns, content marketing, video production, and international trade show participation. Supported US, Australian, and NZ sales teams by producing marketing materials and coordinating trade shows to achieve sales goals. Managed a large marketing budget and delivered campaigns on time and within budget. Implemented Auckland Flooding Support Fund campaign development and allocated $5 million in business support grants. Drove a comprehensive marketing program across senior teams focusing on digital and content marketing.

Senior Marketing Specialist & Strategist at Miles Partnership

January 1, 2013 - August 1, 2018

Led the development and execution of the client’s global marketing strategy, resulting in strong sales growth and market penetration. Managed diverse marketing initiatives including digital and traditional advertising campaigns, content development, video projects, and international trade show participation. Streamlined leadership of cross-functional teams and collaborated with agencies and clients to deliver results.

Managing Director at Tasman English

January 1, 2013 - August 1, 2018

Managed the enrollment of Spanish-speaking students in language schools and internship programs in English-speaking countries. Consistently grew student enrollment by building relationships with international education providers. Led a small international sales team, fostering collaboration and strategic partnerships across regions.