Mrinal Pal

1) Achieved ₹150 average CPL and 7x ROI for Yellow IVF through hyper-local Google & Meta lead funnels, improving targeting and creative hooks. 2) Propelled BoardRoomAI to 500+ demo requests in 90 days by orchestrating a full-funnel demand-gen engine using LinkedIn Outreach, CRM retargeting, and personalized nurture journeys. 3) Reduced CAC by 30% and achieved average of ₹23 CPI for Inara Skin App through cross-platform creative testing and audience segmentation across Android and iOS. 4) Delivered multi-brand P&L efficiency by forecasting budget allocations, optimizing campaign ROAS, and aligning with revenue milestones across 5 ventures. 5) Mobilized national campaigns like “Har Ghar Tiranga” that reached millions via integrated digital, influencer, and media partnerships.

1) Achieved $12–15 CPLs (down from $25+) across Meta, Google, and LinkedIn by revamping full-funnel lead generation strategy for a global membership product across India, US, UK, and UAE. 2) Delivered 3% lead-to-member conversion across 17 global chapters by engineering creative, copy, and landing page testing frameworks, and deploying automated budget pacing rules for efficient scaling on Meta Ads. 3) Spearheaded performance marketing solo while managing a 20+ member marketing team; collaborated with sales to align lead qualification and funnel velocity, driving consistent member acquisition at scale.

1) Generated 20,000+ monthly leads at $20–$30 CPL by executing full-funnel campaigns across LinkedIn, Meta, Google, and IIMJobs for executive programs from MIT, UCLA, NUS, George Washington & Chicago Booth. 2) Achieved 4% lead-to-enrolment conversion through audience segmentation, landing page optimization, and layered retargeting with customized hooks and mid-funnel nurturing. 3) Led all campaigns end-to-end as an individual contributor, collaborating directly with sales to align targeting, improve lead quality, and accelerate deal closures.