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Hi, I’m Mrinal Pal, a Marketing Professional with 10+ years of experience helping startups and enterprises achieve customer acquisition, revenue growth, and CAC reduction through data-driven, multi-channel advertising strategies. In the last 5 years, I’ve managed $7M+ in global ad spend, delivered 3–7x ROAS, and reduced CAC by up to 35%, while generating 200,000+ high-intent leads by building high-converting funnels and optimizing campaigns across Meta, Google, LinkedIn, Bing, TikTok, and Snapchat. I’ve scaled paid growth in SaaS, D2C, Real Estate, E-commerce, and Healthcare, and I’m passionate about turning insights into action across diverse teams and markets.…Hi, I’m Mrinal Pal, a Marketing Professional with 10+ years of experience helping startups and enterprises achieve customer acquisition, revenue growth, and CAC reduction through data-driven, multi-channel advertising strategies. In the last 5 years, I’ve managed $7M+ in global ad spend, delivered 3–7x ROAS, and reduced CAC by up to 35%, while generating 200,000+ high-intent leads by building high-converting funnels and optimizing campaigns across Meta, Google, LinkedIn, Bing, TikTok, and Snapchat. I’ve scaled paid growth in SaaS, D2C, Real Estate, E-commerce, and Healthcare, and I’m passionate about turning insights into action across diverse teams and markets.

Mrinal Pal

Digital Marketer, Growth Marketer, Marketing Strategist, +2

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Hi, I’m Mrinal Pal, a Marketing Professional with 10+ years of experience helping startups and enterprises achieve customer acquisition, revenue growth, and CAC reduction through data-driven, multi-channel advertising strategies. In the last 5 years, I’ve managed $7M+ in global ad spend, delivered 3–7x ROAS, and reduced CAC by up to 35%, while generating 200,000+ high-intent leads by building high-converting funnels and optimizing campaigns across Meta, Google, LinkedIn, Bing, TikTok, and Snapchat. I’ve scaled paid growth in SaaS, D2C, Real Estate, E-commerce, and Healthcare, and I’m passionate about turning insights into action across diverse teams and markets.…Hi, I’m Mrinal Pal, a Marketing Professional with 10+ years of experience helping startups and enterprises achieve customer acquisition, revenue growth, and CAC reduction through data-driven, multi-channel advertising strategies. In the last 5 years, I’ve managed $7M+ in global ad spend, delivered 3–7x ROAS, and reduced CAC by up to 35%, while generating 200,000+ high-intent leads by building high-converting funnels and optimizing campaigns across Meta, Google, LinkedIn, Bing, TikTok, and Snapchat. I’ve scaled paid growth in SaaS, D2C, Real Estate, E-commerce, and Healthcare, and I’m passionate about turning insights into action across diverse teams and markets.

Available to hire

Hi, I’m Mrinal Pal, a Marketing Professional with 10+ years of experience helping startups and enterprises achieve customer acquisition, revenue growth, and CAC reduction through data-driven, multi-channel advertising strategies.

In the last 5 years, I’ve managed $7M+ in global ad spend, delivered 3–7x ROAS, and reduced CAC by up to 35%, while generating 200,000+ high-intent leads by building high-converting funnels and optimizing campaigns across Meta, Google, LinkedIn, Bing, TikTok, and Snapchat. I’ve scaled paid growth in SaaS, D2C, Real Estate, E-commerce, and Healthcare, and I’m passionate about turning insights into action across diverse teams and markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Marketing Head at Tagbin Services Pvt Ltd

March 4, 2024 - May 12, 2025

1) Achieved ₹150 average CPL and 7x ROI for Yellow IVF through hyper-local Google & Meta lead funnels, improving targeting and creative hooks. 2) Propelled BoardRoomAI to 500+ demo requests in 90 days by orchestrating a full-funnel demand-gen engine using LinkedIn Outreach, CRM retargeting, and personalized nurture journeys. 3) Reduced CAC by 30% and achieved average of ₹23 CPI for Inara Skin App through cross-platform creative testing and audience segmentation across Android and iOS. 4) Delivered multi-brand P&L efficiency by forecasting budget allocations, optimizing campaign ROAS, and aligning with revenue milestones across 5 ventures. 5) Mobilized national campaigns like “Har Ghar Tiranga” that reached millions via integrated digital, influencer, and media partnerships.

Digital Marketing Head at Della Leaders Pvt Ltd

March 20, 2023 - February 29, 2024

1) Achieved $12–15 CPLs (down from $25+) across Meta, Google, and LinkedIn by revamping full-funnel lead generation strategy for a global membership product across India, US, UK, and UAE. 2) Delivered 3% lead-to-member conversion across 17 global chapters by engineering creative, copy, and landing page testing frameworks, and deploying automated budget pacing rules for efficient scaling on Meta Ads. 3) Spearheaded performance marketing solo while managing a 20+ member marketing team; collaborated with sales to align lead qualification and funnel velocity, driving consistent member acquisition at scale.

Sr. Performance Marketing Manager at Great Learning

February 21, 2022 - March 17, 2023

1) Generated 20,000+ monthly leads at $20–$30 CPL by executing full-funnel campaigns across LinkedIn, Meta, Google, and IIMJobs for executive programs from MIT, UCLA, NUS, George Washington & Chicago Booth. 2) Achieved 4% lead-to-enrolment conversion through audience segmentation, landing page optimization, and layered retargeting with customized hooks and mid-funnel nurturing. 3) Led all campaigns end-to-end as an individual contributor, collaborating directly with sales to align targeting, improve lead quality, and accelerate deal closures.

Marketing Head at 7P Infomedia Pvt Ltd

October 2, 2017 - February 18, 2022

Directed 360° digital marketing strategies for multiple brands, managing SEO, Google Ads, Meta campaigns, and client acquisition initiatives — establishing a strong foundation in full-funnel marketing and agency operations.

Marketing Executive at Corporate Infocom Pvt Ltd

February 9, 2015 - September 29, 2017

Built foundational skills in digital marketing by supporting lead generation efforts and executing web-based campaigns, gaining hands-on exposure to SEO, content strategy, and early-stage funnel building.