Mauro has 20+ years of experience across agencies, in-house and freelance roles, including work with top-100 companies. He specialises in combining Search Engine Optimisation, SEA and data analytics to deliver full-funnel marketing strategies. Over the years, he has led international growth on corporate and e-commerce websites in 40+ languages, covering geotargeting, shopping search, platform migrations and merges with global SEO experience. Mauro also brings hands-on experience with AI-supported workflows and GEO, integrating cloud-based AI and local Large Language Models to boost efficiency and rankings. He brings experience in SEO leadership and stakeholder com-munication, presenting complex topics to diverse audiences, in-cluding as a speaker at BrightonSEO, SMX London & ISS Barcelona…Mauro has 20+ years of experience across agencies, in-house and freelance roles, including work with top-100 companies. He specialises in combining Search Engine Optimisation, SEA and data analytics to deliver full-funnel marketing strategies. Over the years, he has led international growth on corporate and e-commerce websites in 40+ languages, covering geotargeting, shopping search, platform migrations and merges with global SEO experience. Mauro also brings hands-on experience with AI-supported workflows and GEO, integrating cloud-based AI and local Large Language Models to boost efficiency and rankings. He brings experience in SEO leadership and stakeholder com-munication, presenting complex topics to diverse audiences, in-cluding as a speaker at BrightonSEO, SMX London & ISS BarcelonaWWWW…