Available to hire
I’m Mauro Cattaneo, a results-driven SEO & Performance Marketing Lead based in Zurich. I bring 20+ years of experience across agencies, in-house teams and freelance projects, helping top brands grow organic visibility and revenue through data-led SEO, SEA, and AI-enabled workflows.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Italian
Fluent
English
Fluent
German
Beginner
Spanish; Castilian
Beginner
Work Experience
Senior SEO Manager at Digital Luxury Group
August 20, 2019 - November 20, 2019Managed SEO projects for key clients, drove business development through pitches and coordinated deliverables across multiple company divisions.
Vision SEO Lead
May 1, 2021 - July 1, 2025Integrated SEO with performance marketing to maximize ROI and retention; brief senior stakeholders, leveraging AI processes.
SEO Manager
February 1, 2020 - May 1, 2021Led global SEO and ASO strategies, delivered dashboards providing C-level insights.
Technical SEO Specialist
May 1, 2016 - February 1, 2018Completed SEO audits; delivered technical recommendations, reports and analysis for optimized on-page strategies.
Performance Marketing Expert
May 1, 2016 - February 1, 2018Implemented performance marketing strategies, optimized campaigns and tracked ROI across channels.
Digital Marketing Expert
October 1, 2015 - February 1, 2018Created and implemented online PR and content marketing strategies; supported on/off-page SEO tracking; won innovation award for speeding up off-page SEO tracking.
SEO Lead
May 1, 2021 - July 1, 2025Defined and implemented SEO requirements for DXP migration; maintained SEO and GEO rankings and traffic; built a combined SEO and SEA analysis; created dashboards for C-level ROI and site health.
SEO Manager
February 1, 2018 - August 1, 2019Performed technical SEO audits; identified issues and recommended optimizations; combined SEO and SEA analyses; contributed to industry trend analysis to inform strategy.
SEO Lead at Global / International SEO & ASO (multiple projects)
May 1, 2021 - July 31, 2025Defined and implemented SEO requirements for migration; maintained SEO and GEO rankings and traffic; built combined SEO and SEA analyses to inform strategy; supported paid media, international expansion and senior stakeholders.
Deputy SEO General Manager
October 1, 2018 - August 31, 2019Supported the SEO Director in managing international operations and assisted in hiring and developing team members for optimal performance.
Senior SEO Manager at Digital Luxury Group, Geneva (Switzerland)
August 1, 2019 - November 30, 2019Managed SEO projects for key clients, drove business development through pitches and coordinated deliverables across multiple company divisions.
SEO & Web Developer Consultant at WebCertain
December 1, 2005 - PresentBuild customized client websites in MVC or CMS, execute SEO, SMO and marketing strategies to boost online traffic. Identify and resolve technical SEO issues, align strategies with business goals and optimise customer journeys to increase traffic and sales.
Backend Developer at Accenture
October 1, 2004 - December 31, 2005Develop banking tools, supporting system integration test planning schedules for smooth implementation for Intesa Sanpaolo Bank.
Education
BEng in Computer Engineering at University of Malta
January 1, 2008 - February 21, 2026Bachelor of Engineering in Communications and Computer Engineering at University of Malta
January 11, 2030 - January 1, 2008Bachelor of Engineering in Computer Engineering at Università degli Studi di Bergamo
January 1, 2016 - January 1, 2020B.E. in Computer Engineering at Università degli Studi di Bergamo
January 1, 2016 - January 1, 2026BEng in Communications and Computer Engineering at University of Malta
January 1, 2008 - March 17, 2026BE in Computer Engineering at Università degli Studi di Bergamo – Faculty of Engineering
January 1, 2008 - April 21, 2026Bachelor's in Communications and Computer Engineering at University of Malta
January 1, 2008 - April 21, 2026Qualifications
Web Certification
January 11, 2030 - February 21, 2026BEng in Computer Engineering
January 1, 2008 - February 21, 2026Industry Experience
Software & Internet, Media & Entertainment, Professional Services, Education, Retail, Telecommunications, Travel & Hospitality
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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