Available to hire
Hi, I’m Marian Orjuela. I’m a social worker turned Marketing Digital & Social Media Specialist based in Bogotá, Colombia. I focus on building authentic brands through strategic content, community engagement, and data-driven decisions.
With 3+ years in integrated campaigns, I drive social media strategy, content creation, and analytics across Instagram, Facebook, TikTok, and LinkedIn. I enjoy collaborating with cross-functional teams to optimize ROI and deliver meaningful results for clients and organizations.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Spanish; Castilian
Fluent
French
Fluent
English
Advanced
Work Experience
Experience and Communications Coordinator at Local Church
January 31, 2024 - January 31, 2024Coordinate and comprehensively lead campus experiences, both in-person and online, aligned with the organization's principles and standards of excellence, from strategic planning to execution and evaluation. Supervise and monitor volunteer and operational teams, design strategies for first- and second-time visitors, develop content calendars for social media, and manage digital presence across Instagram, Facebook, YouTube, and Spotify to enhance the organization's outreach and user experience.
Operations and Candidate Experience Manager at Torre Labs, Inc.
October 31, 2022 - October 31, 2022Coordinate and supervise the operations team to ensure objectives are met, drive process efficiency, and maintain high standards. Oversee the experience and user service agents, delivering exceptional service and fostering continuous improvement in user interactions. Conduct quality control of recruitment processes and optimize candidate acquisition channels for effectiveness.
Talent Acquisition Coordinator at Torre Labs, Inc.
November 30, 2022 - November 30, 2022Post job openings on social and professional platforms, proactively source profiles aligned with position requirements, provide personalized candidate follow-up, and support the application process. Collaborate with cross-functional teams to optimize vacancy management and reduce time-to-hire while maintaining high-quality talent standards.
Social Media Manager at Ponder Recruiting
October 31, 2025 - October 31, 2025Develop and execute social media strategy across Instagram, Facebook, TikTok, and LinkedIn. Create multimedia content (posts, reels, carousels, interviews) and analyze performance using Meta Business Suite, TikTok Business, and Google Analytics. Focus on brand awareness, lead generation, and audience growth while engaging with the community.
Remote Marketing Coordinator at Icon Office Environments
March 1, 2025 - October 27, 2025Plan, coordinate, and oversee marketing campaigns across multiple channels. Conduct market research and competitive analysis to identify growth opportunities. Manage digital marketing and social media efforts, including publication planning, paid campaigns, and engagement strategies. Lead project planning with timelines, resources, and progress tracking, and produce visual and multimedia content for social media, websites, email, and print.
Marketing Coordinator at Icon Office Environments
March 1, 2025 - October 1, 2025Coordinated multi-channel marketing campaigns ensuring deadlines and strategic objectives while managing timelines and resources. Conducted market research, competitive analysis, and consumer behavior studies to identify growth opportunities and optimize strategies. Created visual and multimedia materials for social media, website, and email marketing using Adobe Creative Suite, Canva, and CapCut. Collaborated with cross-functional teams to align marketing strategies with business objectives and maintain brand consistency.
Experience and Communications Coordinator at Local Church
February 1, 2023 - January 31, 2024Coordinated comprehensive in-person and online experiences ensuring alignment with organizational principles and excellence standards • Supervised and trained teams of 30+ volunteers and operational staff, implementing engagement strategies that improved retention and performance • Developed content calendars and communication strategies including copywriting for posts, emails, and campaigns • Managed social platforms (Instagram, Facebook, YouTube, Spotify) through strategic planning, publishing, and metrics analysis
Applicant Acquisition Coordinator | Candidate Recruiter at Torre Labs, Inc.
November 1, 2021 - October 1, 2022Coordinated operational team ensuring achievement of objectives, process efficiency, and performance standards aligned with KPIs • Managed experience and user service agents, implementing protocols that fostered continuous improvement • Conducted quality control of recruitment processes, optimizing candidate acquisition channels to reduce hiring time • Managed talent acquisition through job postings on social and professional platforms and proactive profile sourcing • Provided personalized follow-up and support to candidates throughout the application process • Collaborated with teams to optimize vacancy management, reducing hiring time and costs while maintaining quality standards
Education
Bachelor of Social Work at La Salle University
January 1, 2017 - November 1, 2021French Language Studies at Alliance Française - Bogotá
April 1, 2024 - October 27, 2025Bachelor of Social Work at La Salle University
August 1, 2017 - November 1, 2021Qualifications
Industry Experience
Non-Profit Organization, Education, Professional Services, Software & Internet, Media & Entertainment
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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