Wayfinding Researcher (Senior Studio) at SCADPro x FIFA World Cup

Conducted wayfinding research for Mercedes-Benz Stadium in preparation for the 2026 FIFA World Cup in Atlanta. Developed signage concepts to help attendees navigate the venue and reduce frustration during exploration. Tailored recommendations to meet FIFA fan and event visitor needs based on venue navigation requirements and end-to-end experience goals.

Wayfinding Researcher at SCADpro x FIFA World Cup

Conducted wayfinding research for Mercedes-Benz Stadium ahead of the 2026 FIFA World Cup in Atlanta. Developed signage concepts to help attendees navigate the venue and reduce wayfinding friction, delivering navigation recommendations tailored to the needs of FIFA fans and event visitors.

Wayfinding Researcher at SCADpro x FIFA World Cup (Mercedes-Benz Stadium)

Conducted wayfinding research for Mercedes-Benz Stadium ahead of the 2026 FIFA World Cup in Atlanta. Developed signage concepts to reduce navigation friction and improve attendee flow. Delivered navigation recommendations tailored to the needs of FIFA fans and event visitors.

UX Research and Designing at SCADPro x Porsche

Conducted user interviews and surveys with EV owners to identify pain points and opportunities for improving the Porsche electric vehicle experience. Performed competitive analysis of BMW, Tesla, and Audi infotainment and dashboard experiences. Created high-fidelity mobile wireframes in Figma for a connected EV experience linking the Porsche app with the vehicle, translating insights into design recommendations.

UX Researcher / UX Designer at SCADPro x Porsche

Conducted user interviews and surveys with EV owners to identify pain points and improvement opportunities for the Porsche electric vehicle experience. Performed competitive analysis (BMW, Tesla, Audi) focused on infotainment and dashboard experiences. Created high-fidelity mobile wireframes in Figma for a connected EV experience linking the Porsche app with the vehicle, using insights to inform design recommendations for improved infotainment and app experience.

UX Research & Design (Project Participant) at SCADpro x Porsche

Conducted user interviews and surveys with EV owners to surface key pain points and opportunity areas. Benchmarked infotainment and dashboard experiences against BMW, Tesla, and Audi through competitive analysis. Designed high-fidelity mobile wireframes in Figma for a connected EV experience linking the Porsche app and vehicle, and translated findings into design recommendations for the infotainment and EV app experience.

Process Book Designer at SCADpro x Twilio

Collaborated with a cross-disciplinary team (graphic design, illustration, photography, and UX) on platform improvements for Twilio. Designed and produced a process book documenting research, design iterations, and concept development for the Twilio SMS platform.

UX Research & Design (EV User Research / Connected EV Design) at SCADpro x Porsche

Conducted user interviews and surveys with EV owners to surface key pain points and opportunity areas. Benchmarked infotainment and dashboard experiences via competitive analysis against BMW, Tesla, and Audi. Designed high-fidelity mobile wireframes in Figma for a connected EV experience linking the Porsche app and vehicle, then translated findings into actionable design recommendations.

UX / Game Design Project - GYM GO at SCAD UX 360

Created a gamified mobile fitness experience for home users needing motivation. Used Figma features including animation frames and auto layout, and performed competitor research across fitness and video game brands. Produced onboarding and gameplay screens to improve first-time user navigation and understanding of core app features; supported character modeling and brand direction to maintain visual identity.

UX / Product Design (GYM GO) at SCAD UX 360

Designed a gamified mobile fitness concept to motivate home exercise. Used Figma features such as animation frames and auto layout, and conducted competitor research across fitness and video game brands. Created onboarding and gameplay screens to help first-time users navigate. Supported character modeling and visual identity to maintain cohesive branding.

GD Media Management 285 at SCAD

Designed new geometric book cover concepts (transformer-themed cutout/shape inspired by a transformer symbol) using Adobe InDesign. Developed conceptual hotel boutique menus and branding using Adobe Photoshop, InDesign, and Illustrator; researched 1980s culture and created color palettes inspired by Miami Vice, Madonna, Arcade games, and other entertainment influences.

UX / Product Design (Gamified Fitness Concept) at SCAD UX 360 (GYM GO)

Designed a gamified mobile fitness concept for at-home motivation, creating interactive screens and gameplay flow in Figma. Conducted competitor research across fitness and video game brands. Built onboarding and gameplay screens to clarify core features for first-time users and supported cohesive character modeling and brand direction for consistent visual identity.

Graphic Design / Media Management (Projects) at SCAD Media Management 285

Developed geometric book cover designs and layout concepts in Adobe InDesign, including a transformer-inspired cutout/shape approach. Designed a conceptual hotel boutique menu/branding system using Adobe Photoshop, InDesign, and Illustrator, with a research-driven 1980s palette and cultural references (e.g., Miami Vice, 80s music inspirations) to support the overall experience concept.

Product Designer (Gym Go) at SCAD UX 360

Designed a gamified mobile fitness concept to motivate at-home exercise, including onboarding and gameplay flows. Built interactive Figma prototypes using auto layout and animation frames; researched competing fitness and gaming apps. Created onboarding and gameplay screens clarifying core features for first-time users and contributed to character modeling and brand direction for a cohesive visual identity.

Graphic Designer (Books & Hotel Boutiques) at SCAD GD Media Management 285

Designed a geometric book cover inspired by Transformers comics using Adobe InDesign. Developed branding and menu concepts for a conceptual 1980s-themed hotel boutique, including custom color palettes informed by research into the era (e.g., Miami Vice, Whitney Houston, Madonna, KISS, Led Zeppelin). Produced final brand assets in Photoshop, InDesign, and Illustrator.

Product Designer (Mobile Fitness Concept) at SCAD UX 360

Designed a gamified mobile fitness concept to motivate at-home exercise, including onboarding and gameplay flows. Built interactive Figma prototypes using auto layout and animation frames; researched competing fitness and gaming apps. Created onboarding and gameplay screens that clarified core features for first-time users, and contributed to character modeling and brand direction for visual cohesion.

Graphic Design Classes at SCAD

Typography and graphic design fundamentals using Adobe Photoshop, Illustrator, and InDesign. Created professional posters, logos, and brand work; designed brochures, books, envelopes based on a Dutch Design art-series study, focusing on typography, word spacing, and layout for print-ready deliverables.

Graphic Design Classes at SCAD (Studio Classes)

Studied typography and graphic design fundamentals and built professional poster/logo/brand work using Adobe Photoshop, Illustrator, and InDesign. Created print-ready brochures, books, envelopes, and related Dutch Design-inspired layouts, developing stronger understanding of typography, word spacing, placement, and layout professionalism.