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I'm Mario Arabov, a growth-focused CMO and entrepreneur based in Berlin, with 10+ years of experience scaling B2B SaaS, fintech, and marketplaces from early stages to acquisition. Proven track record in GTM strategy, demand generation, and building high-performance teams dedicated to revenue growth. Currently, I serve as Fractional CMO for EB 2025, partnering with Seed to Series B fintech and B2B SaaS startups, driving GTM and growth strategy. I previously led Denario's GTM and brand, contributing to revenue growth that helped position the company for acquisition by PandaDoc in 2023. I’m passionate about building strong brands and scalable growth engines.…I'm Mario Arabov, a growth-focused CMO and entrepreneur based in Berlin, with 10+ years of experience scaling B2B SaaS, fintech, and marketplaces from early stages to acquisition. Proven track record in GTM strategy, demand generation, and building high-performance teams dedicated to revenue growth. Currently, I serve as Fractional CMO for EB 2025, partnering with Seed to Series B fintech and B2B SaaS startups, driving GTM and growth strategy. I previously led Denario's GTM and brand, contributing to revenue growth that helped position the company for acquisition by PandaDoc in 2023. I’m passionate about building strong brands and scalable growth engines.

Mario Arabov

Fractional CMO, Growth Marketer, Marketing Strategist

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I'm Mario Arabov, a growth-focused CMO and entrepreneur based in Berlin, with 10+ years of experience scaling B2B SaaS, fintech, and marketplaces from early stages to acquisition. Proven track record in GTM strategy, demand generation, and building high-performance teams dedicated to revenue growth. Currently, I serve as Fractional CMO for EB 2025, partnering with Seed to Series B fintech and B2B SaaS startups, driving GTM and growth strategy. I previously led Denario's GTM and brand, contributing to revenue growth that helped position the company for acquisition by PandaDoc in 2023. I’m passionate about building strong brands and scalable growth engines.…I'm Mario Arabov, a growth-focused CMO and entrepreneur based in Berlin, with 10+ years of experience scaling B2B SaaS, fintech, and marketplaces from early stages to acquisition. Proven track record in GTM strategy, demand generation, and building high-performance teams dedicated to revenue growth. Currently, I serve as Fractional CMO for EB 2025, partnering with Seed to Series B fintech and B2B SaaS startups, driving GTM and growth strategy. I previously led Denario's GTM and brand, contributing to revenue growth that helped position the company for acquisition by PandaDoc in 2023. I’m passionate about building strong brands and scalable growth engines.

Available to hire

I’m Mario Arabov, a growth-focused CMO and entrepreneur based in Berlin, with 10+ years of experience scaling B2B SaaS, fintech, and marketplaces from early stages to acquisition. Proven track record in GTM strategy, demand generation, and building high-performance teams dedicated to revenue growth.

Currently, I serve as Fractional CMO for EB 2025, partnering with Seed to Series B fintech and B2B SaaS startups, driving GTM and growth strategy. I previously led Denario’s GTM and brand, contributing to revenue growth that helped position the company for acquisition by PandaDoc in 2023. I’m passionate about building strong brands and scalable growth engines.

Skills

Branding

Experience Level

Branding

Expert

Language

Italian

Fluent

Bulgarian

Fluent

English

Fluent

German

Beginner

Work Experience

Co-founder & CMO at LAMA

April 1, 2017 - February 1, 2020

Co-founded and led marketing for LAMA, a video SaaS for media companies; built the brand and growth engine with backing from NextMedia Accelerator and top-tier European VC.

CGO at LAMA

March 1, 2020 - March 1, 2022

Scaled revenue 12x YoY into multi-million turnover; built acquisition channels from scratch; led a team of 7 and developed the company’s growth playbook.

CMO at Denario GmbH

July 1, 2023 - July 1, 2023

As part of the founding team, led the full Go-to-Market strategy and built Denario’s brand; contributed to revenue growth that helped position the company for acquisition by PandaDoc in 2023.

Head of Marketing - Payments at Denario GmbH

February 1, 2025 - February 1, 2025

Leading GTM and marketing for the payments vertical of the #1 global eSignature platform; focusing on adoption and growth.

Fractional CMO at Various

February 1, 2025 - November 13, 2025

Remote partnership with multiple Seed to Series B fintech and B2B SaaS startups as Fractional CMO, driving GTM and growth strategy. Current clients include With Less, Valia, ROAARRR, and aDoc Inc.