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I am a Senior Visual Communications & Creative Strategy Leader with 17+ years of international experience delivering executive-level design, branding, and communication solutions across giga-scale infrastructure, tourism, and government programs. I currently support NEOM (Trojena & Oxagon) through Bechtel and Parsons, translating complex engineering, construction, and performance data into clear, decision-ready visual narratives for CEO, board, and stakeholder audiences. PMP-certified, I am recognized for end-to-end creative leadership, brand governance, executive reporting, and consistently delivering high-impact outcomes in fast-paced, high-stakes environments.…I am a Senior Visual Communications & Creative Strategy Leader with 17+ years of international experience delivering executive-level design, branding, and communication solutions across giga-scale infrastructure, tourism, and government programs. I currently support NEOM (Trojena & Oxagon) through Bechtel and Parsons, translating complex engineering, construction, and performance data into clear, decision-ready visual narratives for CEO, board, and stakeholder audiences. PMP-certified, I am recognized for end-to-end creative leadership, brand governance, executive reporting, and consistently delivering high-impact outcomes in fast-paced, high-stakes environments.

Muhammad K. Toor

Graphic Designer, Infographic Designer, Brand Designer, +4

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I am a Senior Visual Communications & Creative Strategy Leader with 17+ years of international experience delivering executive-level design, branding, and communication solutions across giga-scale infrastructure, tourism, and government programs. I currently support NEOM (Trojena & Oxagon) through Bechtel and Parsons, translating complex engineering, construction, and performance data into clear, decision-ready visual narratives for CEO, board, and stakeholder audiences. PMP-certified, I am recognized for end-to-end creative leadership, brand governance, executive reporting, and consistently delivering high-impact outcomes in fast-paced, high-stakes environments.…I am a Senior Visual Communications & Creative Strategy Leader with 17+ years of international experience delivering executive-level design, branding, and communication solutions across giga-scale infrastructure, tourism, and government programs. I currently support NEOM (Trojena & Oxagon) through Bechtel and Parsons, translating complex engineering, construction, and performance data into clear, decision-ready visual narratives for CEO, board, and stakeholder audiences. PMP-certified, I am recognized for end-to-end creative leadership, brand governance, executive reporting, and consistently delivering high-impact outcomes in fast-paced, high-stakes environments.

Available to hire

I am a Senior Visual Communications & Creative Strategy Leader with 17+ years of international experience delivering executive-level design, branding, and communication solutions across giga-scale infrastructure, tourism, and government programs.
I currently support NEOM (Trojena & Oxagon) through Bechtel and Parsons, translating complex engineering, construction, and performance data into clear, decision-ready visual narratives for CEO, board, and stakeholder audiences. PMP-certified, I am recognized for end-to-end creative leadership, brand governance, executive reporting, and consistently delivering high-impact outcomes in fast-paced, high-stakes environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Expert

Power BI

Expert

Tableau

Expert

Intermediate

Language

English

Fluent

Arabic

Advanced

Urdu

Fluent

Work Experience

Lead Graphic Designer at Parsons Corporation

February 28, 2023 - October 26, 2025

Led visual design for Oxagon—NEOM, delivering cohesive creative solutions across print, digital, and multimedia; steered brand-aligned assets, collaborated across departments, and mentored design teams.

Graphic Designer / Branding Designer at Royal Commission Jubail & Yanbu

December 1, 2018 - October 26, 2025

Delivered innovative branding and visual communications across digital and print; designed dashboards and multimedia content; maintained corporate design assets.

Senior Graphic Designer at Bechtel (SABCO) / AECOM

August 1, 2013 - October 26, 2025

Delivered strategic creative solutions for Trojena-Neom/Tabuk; led full-spectrum design services; managed multiple projects and vendor relationships; mentored teams and supported internal communications.

Creative & SMM / Creative Lead at Kapinda / SNC Lavalin / Sign Express / Parsons / Royal Commission

December 1, 2021 - October 26, 2025

Led creative direction, social media marketing, and editorial design across campaigns and client projects; collaborated with multiple departments to ensure branding consistency.

Creative Manager

December 1, 2023 - Present

Current role leading cross-channel creative strategy, branding, and multimedia production, mentoring teams and driving brand impact.

Creative Lead at Bechtel (SABCO) / AECOM

December 1, 2023 - Present

Delivered strategic creative solutions that elevated NEOM's brand across print, digital, and social media; led full-spectrum design services including branding, logos, marketing collateral, product catalogs, social media graphics, and website layouts; collaborated with multiple departments to align design with communication and marketing goals; managed multiple projects with a high on-time delivery rate and maintained quality; mentored teams and enhanced internal communications as part of leadership for project visibility.

Graphic Design Lead – Digital Communication & Visual Technologies at Bechtel (SABCO) / AECOM

February 1, 2023 - December 31, 2023

Led creative design for NEOM Oxagon departments, delivering cohesive and impactful visuals across print and digital platforms; produced brochures, reports, digital layouts, posters, banners, and multimedia content; ensured brand consistency and design excellence from concept to print/digital production; translated complex concepts into audience-ready visuals and supported stakeholder initiatives.

Lead Graphic Designer at Parsons Corporation

April 1, 2022 - February 28, 2023

Provided comprehensive creative design and visual communications support for the Oxagon project; led creative direction for all Oxagon departments; delivered cohesive assets across brochures, reports, presentations, and multimedia content; managed vendors and ensured brand alignment with NEOM’s objectives.

Creative & SMM at E-ticaret Kapinda / Istanbul

February 1, 2021 - December 31, 2021

Created and managed creative content and social media strategy; coordinated cross-functional teams to deliver campaigns and visuals aligned with business goals; contributed to digital marketing efforts and brand storytelling from Istanbul.

Senior Graphic Designer at Royal Commission Jubail & Yanbu

August 1, 2005 - August 1, 2013

Led and executed corporate visual communications across digital and print media; contributed to brand governance, asset management, and design standards to support project visibility and stakeholder engagement.