I’m a UI/UX Designer with 3 years of experience, strongly focused on UX.
In my recent role, I played a central role in the redesign of a fintech platform - from discovery research, developing (stakeholder and user interviews, surveys, competitor analysis, affinity and empathy mappings, user personas, journey maps, user flows) to usability testing with tools like Google Analytics, Zoom, Maze, and Hotjar. I translated insights into high-fidelity prototypes in Figma that improved clarity, accessibility, and user trust.
I also have experience in designing Web3 platforms, for instance an educational platform from scratch, including a dedicated testnet environment that increased user engagement by 20%. I initiated and ran research studies with 30+ participants, translating findings into actionable recommendations that shaped the roadmap of the platform. I created the information architecture of the platform based on the research, stakeholder and developers’ feedback, and also created a scalable design system based on atomic design principles and with the help of AI, ensuring consistency across products.
My academic background in Intercultural Communication and a Master’s in Methodology of Sociological Research gave me a strong foundation in human behavior, research methods, and cultural perspectives. This shapes how I approach design - always data-driven, user-centred, and inclusive.
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