Maria Pinto
Digital Marketing Specialist with experience managing and optimizing paid social campaigns across European markets, specializing in Meta Ads, performance optimization, training and AI-driven solutions, with a strong…
About
Digital Marketing Specialist with experience managing and optimizing paid social campaigns across European markets,
specializing in Meta Ads, performance optimization, training and AI-driven solutions, with a strong focus on ROAS and
campaign scalability. Proven ability to manage multiple accounts, improve campaign results, scale accounts, and leverage
data to drive business growth.
- 3 years' experience
- Joined May 2026
Languages
- PortugueseFluent
- EnglishFluent
Industry experience
- Media & Entertainment
- Software & Internet
- Education
- Professional Services
- Other
Work experience
Trained to 200+ employees on Meta Ads, campaign strategy, and performance optimization (onboarding and upskill trainings). Coached teams on best practices for paid social and content strategy. Analyzed campaign results and provided actionable insights to improve metrics (ROAS, CPR, CTR). Supported onboarding of new team members in digital marketing tools. Acquired knowledge about Emotional Intelligence applied to training and customer relationships.
Managed over 750 advertising accounts across European markets; provided strategic support for campaign setup and optimization. Improved ad performance through data-driven recommendations. Worked with KPIs such as ROAS, CPR, CTR, CPC and conversion rates. Identified performance gaps leading to measurable improvements in campaign efficiency. Specialized in Meta Ads, performance optimization, training and AI-driven solutions with a strong focus on ROAS and campaign scalability.
Education
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