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Entrepreneurial e-commerce and online marketing professional building and scaling DTC brands using Shopify, Meta Ads, SEO, and AI-assisted workflows. I focus on data-driven optimization across the customer journey—creative, product pages, offers, and operations. I’ve taken a specialized Shopify brand from scratch to ~EUR 30,000 revenue in 2024, scaled it to ~EUR 300,000 in 2025, and am projecting EUR 350,000–400,000 for 2026. I combine performance marketing with AI-assisted content production and hands-on operations/logistics management.…Entrepreneurial e-commerce and online marketing professional building and scaling DTC brands using Shopify, Meta Ads, SEO, and AI-assisted workflows. I focus on data-driven optimization across the customer journey—creative, product pages, offers, and operations. I’ve taken a specialized Shopify brand from scratch to ~EUR 30,000 revenue in 2024, scaled it to ~EUR 300,000 in 2025, and am projecting EUR 350,000–400,000 for 2026. I combine performance marketing with AI-assisted content production and hands-on operations/logistics management.

MICHAIL SDOUKOS

eCommerce Developer, Performance Marketer, SEO Expert, +4

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Entrepreneurial e-commerce and online marketing professional building and scaling DTC brands using Shopify, Meta Ads, SEO, and AI-assisted workflows. I focus on data-driven optimization across the customer journey—creative, product pages, offers, and operations. I’ve taken a specialized Shopify brand from scratch to ~EUR 30,000 revenue in 2024, scaled it to ~EUR 300,000 in 2025, and am projecting EUR 350,000–400,000 for 2026. I combine performance marketing with AI-assisted content production and hands-on operations/logistics management.…Entrepreneurial e-commerce and online marketing professional building and scaling DTC brands using Shopify, Meta Ads, SEO, and AI-assisted workflows. I focus on data-driven optimization across the customer journey—creative, product pages, offers, and operations. I’ve taken a specialized Shopify brand from scratch to ~EUR 30,000 revenue in 2024, scaled it to ~EUR 300,000 in 2025, and am projecting EUR 350,000–400,000 for 2026. I combine performance marketing with AI-assisted content production and hands-on operations/logistics management.

Available to hire

Entrepreneurial e-commerce and online marketing professional building and scaling DTC brands using Shopify, Meta Ads, SEO, and AI-assisted workflows. I focus on data-driven optimization across the customer journey—creative, product pages, offers, and operations.

I’ve taken a specialized Shopify brand from scratch to ~EUR 30,000 revenue in 2024, scaled it to ~EUR 300,000 in 2025, and am projecting EUR 350,000–400,000 for 2026. I combine performance marketing with AI-assisted content production and hands-on operations/logistics management.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

German

Fluent

Greek, Modern

Fluent

English

Advanced

Work Experience

Founder / E-Commerce Manager at Own Shopify E-Commerce Brand

January 1, 2024 - Present

Independently built and scaled a specialized DTC Shopify brand focused on performance marketing, brand development, and data-driven optimization. Grew revenue to ~EUR 30,000 in 2024, scaled to ~EUR 300,000 in 2025, with projected EUR 350,000–400,000 for 2026. Planned, created, and optimized Meta Ads campaigns for profitable customer acquisition, ROAS, and revenue growth. Improved product pages and the customer journey to raise conversion rate and buyer behavior. Produced ad creatives and content using AI tools (ChatGPT, Claude, Gemini, Kling, and image/video generators). Tracked KPIs including ROAS, CPA, CTR, conversion rate, and AOV; managed customer communication, promotional campaigns, and daily operations.

Head of Operations & Logistics Management at CMS Logistik UG

January 1, 2022 - Present

Operational and organizational responsibility within company management, focused on efficient workflows, process improvements, and coordination across internal and external stakeholders. Organized and optimized operational and administrative processes. Coordinated logistics workflows and communication with partners, customers, and service providers. Supported strategic decision-making and implementation of operational initiatives.

SEO Freelancer at Mobalytics

January 1, 2020 - January 1, 2022

Freelance SEO content work for the blog editorial team in the gaming and esports sector. Created and optimized search-engine-friendly blog articles. Conducted keyword research, analyzed search intent, and implemented SEO requirements. Collaborated with editorial and content management teams to improve organic reach.

Hospitality Online Sales & Revenue Manager at Sdoukos Apartments

January 1, 2016 - January 1, 2020

Managed digital sales and online presence across Booking.com and Airbnb. Optimized listings including pricing, availability, descriptions, and images. Handled guest communication before, during, and after each stay. Analyzed occupancy, pricing, and competitors to improve booking performance. Built and maintained a professional digital marketing presence for the apartments.