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I am a management and marketing operations professional with 15+ years of experience across federal service, financial services, eCommerce, consulting, and enterprise marketing organizations. My career is defined by leading complex, compliance-driven work, optimizing processes, and partnering cross-functionally to deliver accurate, timely, and high-quality outcomes.…

Marla M. Walker

Marketing Strategist, Copywriter, Content Designer, +2

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I am a management and marketing operations professional with 15+ years of experience across federal service, financial services, eCommerce, consulting, and enterprise marketing organizations. My career is defined by leading complex, compliance-driven work, optimizing processes, and partnering cross-functionally to deliver accurate, timely, and high-quality outcomes.…

Available to hire

I am a management and marketing operations professional with 15+ years of experience across federal service, financial services, eCommerce, consulting, and enterprise marketing organizations. My career is defined by leading complex, compliance-driven work, optimizing processes, and partnering cross-functionally to deliver accurate, timely, and high-quality outcomes.

Skills

Experience Level

Expert

Expert

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Expert

Expert

Expert

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Expert

Work Experience

Tax Examining Technician at United States Department of the Treasury

March 1, 2024 - September 1, 2025

Provided a variety of assistance including weekly and monthly performance counseling; ensured compliance with control deadlines; coordinated with team leads on Submission Processing tasks; provided technical guidance on issues affecting program operations; suggested changes to processes for alignment with program goals and fostered an inclusive, learning-oriented environment.

Sr Cardmember Communications, Lead at Discover Financial Services

January 1, 2020 - December 1, 2023

Developed and built marketing messages using HP Exstream platform; ensured compliance with internal and government policies; identified process refinements and implemented channel improvements; oversaw quality control for asset delivery and output proofs; collaborated with marketing, data, and analytics teams; used Tableau for performance monitoring and guidance.

Manager, Marketing Planning at Sears Holding Corporation

October 1, 2016 - June 1, 2019

Managed email production process for trigger and promotional campaigns; coordinated with Design, Data, Development, and Implementation teams; managed timeline adherence; used SQL and Google Analytics for audience targeting and performance analysis; maintained standard work and quality control to maximize production efficiency.

Director, Email Digital & Delivery (Consulting) at Jacobs & Clevenger

September 1, 2015 - May 1, 2016

Led an email production team for 10+ clients across 4 platforms; standardized production processes and quality control; ensured on-time campaign deployment; partnered with data teams on list production and backend reporting.

Email Production Specialist - Lead at Wolters Kluwer

November 1, 2014 - August 1, 2015

Led a 3-person campaign production team; contributed to ExactTarget/Salesforce integration and data-driven campaigns; maintained CAN-SPAM compliance and unsubscribe management; ensured output quality; collaborated with marketing managers via built-in reporting tools.

eCommerce Email Production Manager at United Airlines

January 1, 2012 - June 1, 2014

Led a team of 3 campaign producers and 2 quality analysts for timely, error-free email deployments; oversaw asset creation, tracking URLs, and campaign tracking; partnered with enterprise email provider and cross-functional business units to optimize speed-to-market and quality; ensured regulatory compliance.

Manager, Email Marketing at American Bar Association

May 1, 2011 - December 1, 2012

Headed the Email Marketing team; planned and executed strategic campaigns; implemented new ESP; achieved 3% membership growth; trained staff and collaborated across Publishing, CLE, Digital Marketing, and Membership departments.

Associate Manager, Email Marketing at W.W. Grainger, Inc.

May 1, 2010 - April 1, 2011

Worked on strategic planning, campaign setup, execution, and analysis for e-marketing initiatives; partnered with copywriters and product teams to create assets; used Yesmail and CoreMetrics for performance tracking and CAN/SPAM compliance optimization.

Implementation Consultant at ExactTarget

May 1, 2008 - May 1, 2009

Consulted, designed, deployed, documented and trained clients on ExactTarget solutions; led onboarding of clients; captured requirements and configured accounts; collaborated with cross-functional teams; produced system documentation and managed multiple projects in fast-paced environments.