I’m a senior media and marketing professional with 25+ years of experience building brands through integrated media strategy, digital and social planning, and data-driven marketing research. I’ve led media planning and buying across multiple categories and GCC markets, translating five-year and annual marketing plans into effective campaign communication and media investments, while keeping a strong focus on consumer insights and measurable advertising effectiveness. Throughout my career at companies like ALMARAI and across agency roles, I’ve managed budgets, negotiated with media partners, and supported major product launches—from developing communication ideas to ensuring execution excellence. I’m also passionate about innovation in digital maturity and audience engagement, and I’ve been recognized with multiple MMA Smarties and Effie awards for work spanning influencer marketing, customer experience, and high-impact video campaigns.…I’m a senior media and marketing professional with 25+ years of experience building brands through integrated media strategy, digital and social planning, and data-driven marketing research. I’ve led media planning and buying across multiple categories and GCC markets, translating five-year and annual marketing plans into effective campaign communication and media investments, while keeping a strong focus on consumer insights and measurable advertising effectiveness. Throughout my career at companies like ALMARAI and across agency roles, I’ve managed budgets, negotiated with media partners, and supported major product launches—from developing communication ideas to ensuring execution excellence. I’m also passionate about innovation in digital maturity and audience engagement, and I’ve been recognized with multiple MMA Smarties and Effie awards for work spanning influencer marketing, customer experience, and high-impact video campaigns.WWWW…