I’m a creative and commercially driven Social Media & Brand Communications Manager with 6+ years’ experience building brand presence across digital channels for luxury fashion, streetwear, and SaaS brands. I originated A-Cold-Wall*'s Instagram strategy from scratch, growing it to 600,000 followers, and led a full digital rebrand for an Alexander McQueen sub-brand that added 10,000+ followers. I excel at end-to-end content calendars, performance tracking via Meta Business Suite and platform analytics, and adapting messaging for Instagram, TikTok, LinkedIn, and Pinterest.
Whether shaping brand strategy or delivering day-to-day content in fast-paced, growth-focused environments, I thrive at the intersection of creator culture, digital innovation, and technology-driven creativity. I’ve led multi-market campaigns across CRM, e-commerce, and social, managed high-profile partnerships, and consistently drive measurable growth in acquisition and retention.
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