I'm a creative and commercially driven Social Media & Brand Communications Manager with 6+ years' experience building brand presence across digital channels for luxury fashion, streetwear, and SaaS brands. I originated A-Cold-Wall*'s Instagram strategy from scratch, growing it to 600,000 followers, and led a full digital rebrand for an Alexander McQueen sub-brand that added 10,000+ followers. I excel at end-to-end content calendars, performance tracking via Meta Business Suite and platform analytics, and adapting messaging for Instagram, TikTok, LinkedIn, and Pinterest. Whether shaping brand strategy or delivering day-to-day content in fast-paced, growth-focused environments, I thrive at the intersection of creator culture, digital innovation, and technology-driven creativity. I've led multi-market campaigns across CRM, e-commerce, and social, managed high-profile partnerships, and consistently drive measurable growth in acquisition and retention.

Marie-Therese Dean

I'm a creative and commercially driven Social Media & Brand Communications Manager with 6+ years' experience building brand presence across digital channels for luxury fashion, streetwear, and SaaS brands. I originated A-Cold-Wall*'s Instagram strategy from scratch, growing it to 600,000 followers, and led a full digital rebrand for an Alexander McQueen sub-brand that added 10,000+ followers. I excel at end-to-end content calendars, performance tracking via Meta Business Suite and platform analytics, and adapting messaging for Instagram, TikTok, LinkedIn, and Pinterest. Whether shaping brand strategy or delivering day-to-day content in fast-paced, growth-focused environments, I thrive at the intersection of creator culture, digital innovation, and technology-driven creativity. I've led multi-market campaigns across CRM, e-commerce, and social, managed high-profile partnerships, and consistently drive measurable growth in acquisition and retention.

Available to hire

I’m a creative and commercially driven Social Media & Brand Communications Manager with 6+ years’ experience building brand presence across digital channels for luxury fashion, streetwear, and SaaS brands. I originated A-Cold-Wall*'s Instagram strategy from scratch, growing it to 600,000 followers, and led a full digital rebrand for an Alexander McQueen sub-brand that added 10,000+ followers. I excel at end-to-end content calendars, performance tracking via Meta Business Suite and platform analytics, and adapting messaging for Instagram, TikTok, LinkedIn, and Pinterest.

Whether shaping brand strategy or delivering day-to-day content in fast-paced, growth-focused environments, I thrive at the intersection of creator culture, digital innovation, and technology-driven creativity. I’ve led multi-market campaigns across CRM, e-commerce, and social, managed high-profile partnerships, and consistently drive measurable growth in acquisition and retention.

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Language

English
Fluent
German
Fluent
French
Beginner

Work Experience

EMEA Account Manager at OpenTable
November 1, 2021 - Present
Manage a 150+ mid-market and enterprise EMEA portfolio, driving revenue growth through strategic partnerships, renewals, and commercial negotiation. Coordinate end-to-end global communications across digital, wholesale, and CRM touchpoints to ensure cohesive brand experiences.
Worldwide Social Media and Communications Coordinator at Alexander McQueen
December 1, 2019 - Present
Managed customer and partner journeys across digital, wholesale, and CRM channels, ensuring a consistent and elevated global brand experience.
Social Media Freelance PR & Talent Communications at V Management
January 1, 2019 - January 1, 2020
Coordinated social media content and brand partnerships for clients including Dyson, Gucci, and Ralph Lauren. Supported high-value partnership negotiations and external stakeholder communications, managed talent brand growth, and campaign execution across Instagram and other channels.
Social Media & Communications Lead at A-Cold-Wall*
June 1, 2018 - November 1, 2019
Owned social media strategy and brand communications, originated Instagram strategy from the ground up, growing the account to 600k+ followers. Managed end-to-end content calendar, produced platform-native content, tracked performance, and led partnerships with Converse, Dr. Martens, and Hublot. Coordinated cross-functional content production and worked with founder on brand positioning, storytelling, and global communications strategy.

Education

BA Politics and International Relations (2:1) at Royal Holloway, University of London
January 11, 2030 - April 1, 2026
International Baccalaureate Diploma at Munich International School
January 11, 2030 - April 1, 2026
MSc in Marketing Strategy and Innovation (2:1) at Cass Business School, University of London
January 11, 2030 - April 1, 2026
BA Politics and International Relations (2:1) at Royal Holloway, University of London
January 11, 2030 - April 1, 2026
MSc Marketing Strategy and Innovation (2:1) at Cass Business School, University of London
January 11, 2030 - April 1, 2026
International Baccalaureate Diploma at Munich International School
January 11, 2030 - April 1, 2026
MSc Marketing Strategy and Innovation at Cass Business School, University of London
January 11, 2030 - June 3, 2026
BA Politics and International Relations at Royal Holloway, University of London
January 11, 2030 - June 3, 2026
International Baccalaureate Diploma at Munich International School
January 11, 2030 - June 3, 2026
MSc Marketing Strategy and Innovation (2:1) at Cass Business School, University of London
January 11, 2030 - June 3, 2026
BA Politics and International Relations (2:1) at Royal Holloway, University of London
January 11, 2030 - June 3, 2026
International Baccalaureate Diploma at Munich International School
January 11, 2030 - June 3, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail, Wholesale & Distribution, Software & Internet, Consumer Goods