I’m a brand & creative strategist with 7+ years building brands and driving growth across agency and founder environments. I currently lead US expansion for a creative agency with clients like Red Bull and Springbok, and I previously co-founded a DTC wellness brand that achieved 100% year-over-year revenue growth and earned organic product adoption from Tiger Woods, Jordan Spieth, and Viktor Hovland. My strengths span brand strategy, creative direction, content, social media, email marketing, and paid media. I’ve built marketing funnels from scratch and know how to make things work even with limited resources. I’m passionate about shaping brands that resonate, optimizing campaigns across channels, and collaborating with cross-functional teams to deliver high-impact results. I thrive in dynamic environments, from startup roots to enterprise projects, and I enjoy turning creative ideas into growth-focused strategies that stick.

Murtagh Thinnes

I’m a brand & creative strategist with 7+ years building brands and driving growth across agency and founder environments. I currently lead US expansion for a creative agency with clients like Red Bull and Springbok, and I previously co-founded a DTC wellness brand that achieved 100% year-over-year revenue growth and earned organic product adoption from Tiger Woods, Jordan Spieth, and Viktor Hovland. My strengths span brand strategy, creative direction, content, social media, email marketing, and paid media. I’ve built marketing funnels from scratch and know how to make things work even with limited resources. I’m passionate about shaping brands that resonate, optimizing campaigns across channels, and collaborating with cross-functional teams to deliver high-impact results. I thrive in dynamic environments, from startup roots to enterprise projects, and I enjoy turning creative ideas into growth-focused strategies that stick.

Available to hire

I’m a brand & creative strategist with 7+ years building brands and driving growth across agency and founder environments. I currently lead US expansion for a creative agency with clients like Red Bull and Springbok, and I previously co-founded a DTC wellness brand that achieved 100% year-over-year revenue growth and earned organic product adoption from Tiger Woods, Jordan Spieth, and Viktor Hovland. My strengths span brand strategy, creative direction, content, social media, email marketing, and paid media. I’ve built marketing funnels from scratch and know how to make things work even with limited resources.

I’m passionate about shaping brands that resonate, optimizing campaigns across channels, and collaborating with cross-functional teams to deliver high-impact results. I thrive in dynamic environments, from startup roots to enterprise projects, and I enjoy turning creative ideas into growth-focused strategies that stick.

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Language

English
Fluent

Work Experience

US Partner / Creative Strategist at Blank Creative Agency
January 1, 2025 - Present
First US partner for a South African creative agency, leading US market entry and building the client pipeline for brands including Red Bull and South Africa’s National Rugby Team. Advising on brand strategy, positioning, and creative direction while expanding the agency’s presence in Austin. Architected outbound lead generation through LinkedIn and cold email, redesigned internal workflows to speed delivery, and collaborated on full-service delivery including brand identity, social media management, digital marketing, and video production.
Creative Director at Gooder (Founder)
January 1, 2024 - January 1, 2025
Founded a video production company serving B2B and DTC brands in SaaS, wellness, fintech, and AI. Produced 100+ videos across 15+ clients, including landing page content, testimonials, UGC, and paid social creatives. Built end-to-end production systems (scripting, creative briefs, editing workflows) that delivered high-quality outputs at scale and cost efficiency. Managed the full client lifecycle from sales and scoping through creative direction and final delivery.
Director of Marketing & Creative at SummaForte (Co-Founder)
January 1, 2020 - January 1, 2024
Co-founded a premium CBD wellness brand targeting athletic performance and recovery. Drove 100% year-over-year revenue growth and achieved a 30% returning customer rate through a full-funnel marketing strategy. Managed $500K+ in spend across Meta, Google, and TikTok, directing strategy, creative development, and optimization. Created brand positioning, voice, and visual identity that differentiated in a crowded market; built and optimized email marketing in Klaviyo, increasing second-purchase rate by 30%. Led organic social strategy, landing page optimization, and secured high-profile partnerships and athlete endorsements. Led a cross-functional team of 10+ designers, developers, and marketers to execute integrated campaigns.
Senior Consultant, Business Transformation at Ernst & Young
January 1, 2018 - January 1, 2021
Consulted Fortune 500 clients on digital transformation, operational strategy, and cross-functional alignment. Led cross-functional workstreams for a $3B CRM implementation, coordinating across product, sales, operations, and finance. Co-developed an MVP for an automotive tech platform, translating C-suite strategy into an executable product roadmap. Drove stakeholder alignment from executives to end users, streamlining processes and accelerating enterprise decision-making.

Education

B.S. at Indiana University – Kelley School of Business
January 11, 2030 - January 3, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Professional Services, Consumer Goods, Media & Entertainment, Software & Internet, Retail