I'm a well-rounded, organized designer and art director with a track record of elevating brand identities and creating digital experiences. Based in Minneapolis, I've led design teams at MSPC and City Pages, setting standards for quality and building scalable processes. I thrive on collaboration across disciplines to deliver beautiful, effective work that aligns with business goals. I enjoy guiding interactive design, UX considerations, and video production from concept to delivery, while maintaining brand integrity and a user-centered focus across channels.

Mike Kooiman

I'm a well-rounded, organized designer and art director with a track record of elevating brand identities and creating digital experiences. Based in Minneapolis, I've led design teams at MSPC and City Pages, setting standards for quality and building scalable processes. I thrive on collaboration across disciplines to deliver beautiful, effective work that aligns with business goals. I enjoy guiding interactive design, UX considerations, and video production from concept to delivery, while maintaining brand integrity and a user-centered focus across channels.

Available to hire

I’m a well-rounded, organized designer and art director with a track record of elevating brand identities and creating digital experiences. Based in Minneapolis, I’ve led design teams at MSPC and City Pages, setting standards for quality and building scalable processes. I thrive on collaboration across disciplines to deliver beautiful, effective work that aligns with business goals.

I enjoy guiding interactive design, UX considerations, and video production from concept to delivery, while maintaining brand integrity and a user-centered focus across channels.

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Language

English
Fluent

Work Experience

Lead Interactive Designer at MSPC
July 1, 2025 - October 13, 2025
Led a small team of designers and video professionals; set design standards; built processes; managed asset storage; contributed to dozens of accounts for companies across sizes and industries; strategized business and creative solutions with internal and client teams; led agency marketing campaigns and brand identity.
Interactive Design Director at MSPC
November 1, 2021 - October 13, 2025
Led interactive design initiatives; collaborated with internal and client teams to develop digital experiences; directed asset preparation for web, email, and social; built interactive prototypes; ensured design integrity within brand guidelines.
Art Director at MSPC
January 1, 2018 - October 13, 2025
Directed art direction across accounts; concepted and designed digital publications and assets; built brand identities; prepared designs for web development; coordinated with video and content teams.
Art Director at City Pages
October 1, 2010 - Present
Conceptualized and designed covers, special issues, and editorial layouts; created special interactive projects for online readers; assigned and directed photographers and illustrators; managed photo interns.
Associate Art Director at City Pages
April 30, 2010 - October 12, 2025
Conceptualized and designed editorial layouts; assisted on covers and features; supervised photo shoots; contributed to overall editorial visual direction.
Marketing Creative Director at City Pages
August 31, 2007 - October 12, 2025
Designed and directed event materials, in-house marketing projects, and special publications; developed and maintained the City Pages brand identity and artistic quality.
Lead Interactive Designer at MSPC
November 1, 2021 - July 1, 2025
Led design initiatives across dozens of accounts, established design quality standards, and built scalable processes. Managed a small team of designers and video professionals; collaborated with internal and client teams on business and creative solutions; led agency marketing campaigns and brand identity; oversaw asset acquisition and storage.
Interactive Design Director at MSPC
January 1, 2018 - November 1, 2021
Directed interactive design efforts, guiding strategy from concept to delivery. Collaborated with internal and client teams to create digital experiences within brand guidelines, while maximizing creativity and ensuring high-quality output.
Art Director at MSPC
October 1, 2013 - January 1, 2018
Led art direction and digital design across publications and campaigns; concepted and designed digital assets; prepared designs for web developers; ensured brand integrity while pushing creative boundaries; oversaw asset preparation for web, email, and social channels.
Associate Art Director at City Pages
September 1, 2007 - May 1, 2010
Assisted with art direction; directed photographers and illustrators; contributed to editorial layouts and visual storytelling; supported design quality and brand consistency.
Marketing Creative Director at City Pages
August 1, 2004 - September 1, 2007
Designed and directed event materials, in-house marketing projects, and special publications; developed and maintained City Pages brand identity and artistic quality across materials.

Education

Post Baccalaureate Certificate at Minneapolis College of Art & Design
January 1, 2003 - October 13, 2025
Bachelor of Art at University of Minnesota
January 1, 1990 - December 31, 1993
Post Baccalaureate Certificate: Graphic Design and Illustration at Minneapolis College of Art & Design
January 1, 2003 - December 9, 2025

Qualifications

Post Baccalaureate Certificate: Graphic Design and Illustration
January 1, 2003 - December 9, 2025

Industry Experience

Software & Internet, Financial Services, Healthcare, Non-Profit Organization, Computers & Electronics, Media & Entertainment, Professional Services
    paper Infographics

    I’m passionate about creating great infographics and data visualizations—it’s a lost art!

    uniE621 Medical Infographic
    This infographic was designed to support website content.
    uniE621 Capital Construction Infographic
    This infographic was designed to support website content. illustrator graphicdesigner
    uniE621 Backup Infographic
    This infographic was designed to support website content. graphicdesigner illustrator
    uniE621 American Express History Timeline
    This infographic was designed to support website content.
    uniE621 NetApp animated GIF
    This infographic was designed to support website content.
    uniE621 Drug Forecast Infographic
    This infographic was designed to support website content.
    uniE621 Food Program Infographic
    This infographic was designed to support website content.
    uniE621 Lab Products Infographic
    This infographic was designed to support website content.
    uniE621 Cloud Storage infographic
    This infographic was designed to support website content.