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I am Mariam Tsikridze, a strategic marketing leader with a track record of growing brands across B2B and B2C markets. I excel at brand positioning, cross-channel campaigns, and data-driven growth initiatives that align with business goals. I lead cross-functional teams to deliver impactful campaigns and optimize acquisition and retention while maintaining a friendly, collaborative approach. I enjoy shaping digital growth from strategy through execution, collaborating with designers, copywriters, and developers, and representing the company at industry events to boost brand visibility and partner networks.…I am Mariam Tsikridze, a strategic marketing leader with a track record of growing brands across B2B and B2C markets. I excel at brand positioning, cross-channel campaigns, and data-driven growth initiatives that align with business goals. I lead cross-functional teams to deliver impactful campaigns and optimize acquisition and retention while maintaining a friendly, collaborative approach. I enjoy shaping digital growth from strategy through execution, collaborating with designers, copywriters, and developers, and representing the company at industry events to boost brand visibility and partner networks.

Mariam Tsikridze

Growth Marketer, Marketing Strategist, Brand Strategist, +2

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I am Mariam Tsikridze, a strategic marketing leader with a track record of growing brands across B2B and B2C markets. I excel at brand positioning, cross-channel campaigns, and data-driven growth initiatives that align with business goals. I lead cross-functional teams to deliver impactful campaigns and optimize acquisition and retention while maintaining a friendly, collaborative approach. I enjoy shaping digital growth from strategy through execution, collaborating with designers, copywriters, and developers, and representing the company at industry events to boost brand visibility and partner networks.…I am Mariam Tsikridze, a strategic marketing leader with a track record of growing brands across B2B and B2C markets. I excel at brand positioning, cross-channel campaigns, and data-driven growth initiatives that align with business goals. I lead cross-functional teams to deliver impactful campaigns and optimize acquisition and retention while maintaining a friendly, collaborative approach. I enjoy shaping digital growth from strategy through execution, collaborating with designers, copywriters, and developers, and representing the company at industry events to boost brand visibility and partner networks.

Available to hire

I am Mariam Tsikridze, a strategic marketing leader with a track record of growing brands across B2B and B2C markets. I excel at brand positioning, cross-channel campaigns, and data-driven growth initiatives that align with business goals. I lead cross-functional teams to deliver impactful campaigns and optimize acquisition and retention while maintaining a friendly, collaborative approach.

I enjoy shaping digital growth from strategy through execution, collaborating with designers, copywriters, and developers, and representing the company at industry events to boost brand visibility and partner networks.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Georgian

Fluent

English

Advanced

Russian

Advanced

Work Experience

Marketing & Sales Specialist at Borusan Cat Georgia

January 1, 2021 - January 1, 2025

Led marketing and sales initiatives for Caterpillar Center in Georgia, designing cross-channel campaigns, CRM rollout, and performance dashboards. Managed brand positioning, digital campaigns, email and affiliate marketing, social media, and paid advertising; collaborated with cross-functional teams to drive lead generation and client engagement.

Head of Marketing at Borusan Cat Georgia

January 1, 2025 - Present

Strategic marketing leadership responsible for brand strategy, multi-channel campaigns, KPI dashboards, PR and media relations, events, CRM implementation, and team development. Represented the company at industry events, led talent acquisition branding, and drove growth through data-driven marketing.