I am Mariam Tsikridze, a strategic marketing leader with a track record of growing brands across B2B and B2C markets. I excel at brand positioning, cross-channel campaigns, and data-driven growth initiatives that align with business goals. I lead cross-functional teams to deliver impactful campaigns and optimize acquisition and retention while maintaining a friendly, collaborative approach. I enjoy shaping digital growth from strategy through execution, collaborating with designers, copywriters, and developers, and representing the company at industry events to boost brand visibility and partner networks.

Mariam Tsikridze

I am Mariam Tsikridze, a strategic marketing leader with a track record of growing brands across B2B and B2C markets. I excel at brand positioning, cross-channel campaigns, and data-driven growth initiatives that align with business goals. I lead cross-functional teams to deliver impactful campaigns and optimize acquisition and retention while maintaining a friendly, collaborative approach. I enjoy shaping digital growth from strategy through execution, collaborating with designers, copywriters, and developers, and representing the company at industry events to boost brand visibility and partner networks.

Available to hire

I am Mariam Tsikridze, a strategic marketing leader with a track record of growing brands across B2B and B2C markets. I excel at brand positioning, cross-channel campaigns, and data-driven growth initiatives that align with business goals. I lead cross-functional teams to deliver impactful campaigns and optimize acquisition and retention while maintaining a friendly, collaborative approach.

I enjoy shaping digital growth from strategy through execution, collaborating with designers, copywriters, and developers, and representing the company at industry events to boost brand visibility and partner networks.

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Language

Georgian
Fluent
English
Advanced
Russian
Advanced

Work Experience

Marketing & Sales Specialist at Borusan Cat Georgia
January 1, 2021 - January 1, 2025
Led marketing and sales initiatives for Caterpillar Center in Georgia, designing cross-channel campaigns, CRM rollout, and performance dashboards. Managed brand positioning, digital campaigns, email and affiliate marketing, social media, and paid advertising; collaborated with cross-functional teams to drive lead generation and client engagement.
Head of Marketing at Borusan Cat Georgia
January 1, 2025 - Present
Strategic marketing leadership responsible for brand strategy, multi-channel campaigns, KPI dashboards, PR and media relations, events, CRM implementation, and team development. Represented the company at industry events, led talent acquisition branding, and drove growth through data-driven marketing.

Education

Bachelor of Business at Free University of Tbilisi
September 1, 2018 - January 1, 2023

Qualifications

Driving Licence - Category B
January 11, 2030 - December 2, 2025
Copywriting
September 1, 2021 - December 1, 2021
Digital Marketing
August 1, 2023 - February 1, 2024

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet, Education