Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Data Analyst with expertise in market insights, CRM analytics, and customer segmentation. Supported 93% online sales growth at Paragon, automated CRM reporting for 28 SEA brands at MAP Active, and built segmentation models (+75% efficiency) at ERHA. Skilled in SQL, Python, BigQuery, Tableau, and Excel, with a strong engineering foundation and top-ranked data analytics bootcamp experience.…

Muariff Agustian

Data Analyst, Marketing Analyst, Data Scientist, +3





Data Analyst with expertise in market insights, CRM analytics, and customer segmentation. Supported 93% online sales growth at Paragon, automated CRM reporting for 28 SEA brands at MAP Active, and built segmentation models (+75% efficiency) at ERHA. Skilled in SQL, Python, BigQuery, Tableau, and Excel, with a strong engineering foundation and top-ranked data analytics bootcamp experience.…

Available to hire

Data Analyst with expertise in market insights, CRM analytics, and customer segmentation. Supported 93% online sales growth at Paragon, automated CRM reporting for 28 SEA brands at MAP Active, and built segmentation models (+75% efficiency) at ERHA. Skilled in SQL, Python, BigQuery, Tableau, and Excel, with a strong engineering foundation and top-ranked data analytics bootcamp experience.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Advanced

Work Experience

Data Analyst at PT Paragon Technology and Innovation (Paragon Corp)

September 1, 2025 - September 1, 2025

Delivered competitive market insights across SEA (Indonesia & Malaysia) to guide portfolio strategy and new product development. Quantified market share, category growth, and price positioning; collaborated with CRM and marketing teams to optimize campaigns; automated cross-platform data collection and reporting using SQL and Python, reducing turnaround time by 90% and enabling faster executive decisions. Built Tableau dashboards and data marts for accurate KPI tracking and scalable monitoring.

Data Analyst at PT Kreasi Media Asia (Insignia.co.id)

September 1, 2024 - September 1, 2024

CRM project for PT MAP Active: generated CRM insights for 28 flagship brands across SEA, analyzing open rate, CTR, send time, content, conversions, and sales to guide marketing strategy. Partnered with client's CRM team to design campaign strategies and boost performance. Automated multi-platform data collection and reporting with BigQuery and Python, cutting turnaround by 90% and enabling faster campaign optimization. Executed A/B testing to compare content and audience strategies, enabling the client to adopt top-performing tactics and achieve sustained engagement gains (+25% open rates, +36% CTR).

Data Analyst at Paragon Technology and Innovation (Paragon Corp)

September 1, 2025 - September 1, 2025

Delivered competitive market insights across Indonesia and Malaysia, quantified market share, category growth, and price positioning to guide portfolio strategy and new product development. Supported the marketing team in achieving 93% YoY online sales growth by tracking competitors and surfacing trend signals (categories, formats, ingredients). Accelerated reporting workflows with SQL and Python (Excel export automation), cutting turnaround time by 85% and enabling faster campaign optimization. Built Tableau dashboards and data marts to provide reliable KPIs for decision-makers.

Data Analyst at PT Kreasi Media Asia (Insignia.id)

September 1, 2024 - September 1, 2024

CRM Project across SEA for 28 flagship brands: analyzed open rate, CTR, send timing, content, conversions, and sales to guide marketing strategy. Partnered with client’s CRM team to design campaign strategies, boosting performance across key metrics. Automated multi-platform data collection and reporting with BigQuery and Python, cutting turnaround time by 90% and enabling faster campaign optimization. Executed A/B testing to compare content and audience strategies, enabling the client to adopt top-performing tactics and achieve sustained engagement gains (+25% open rate, +36% CTR).