I'm Mohammed Mubashir Ameenudeen, a strategic digital marketing professional focusing on Marketing Operations, Automation, and AI integration. I build AI-ready datasets from marketing and customer data, automate attribution, streamline CRM workflows, and optimize conversion tracking to drive performance across multi-channel digital ecosystems. I thrive at the intersection of marketing, analytics, and AI teams, translating data insights into scalable growth strategies. My work centers on improving data accuracy, operational efficiency, and campaign performance, while aligning cross-functional teams toward measurable business outcomes.…

Mohammed Mubashir Ameenudeen

I'm Mohammed Mubashir Ameenudeen, a strategic digital marketing professional focusing on Marketing Operations, Automation, and AI integration. I build AI-ready datasets from marketing and customer data, automate attribution, streamline CRM workflows, and optimize conversion tracking to drive performance across multi-channel digital ecosystems. I thrive at the intersection of marketing, analytics, and AI teams, translating data insights into scalable growth strategies. My work centers on improving data accuracy, operational efficiency, and campaign performance, while aligning cross-functional teams toward measurable business outcomes.…

Available to hire

I’m Mohammed Mubashir Ameenudeen, a strategic digital marketing professional focusing on Marketing Operations, Automation, and AI integration. I build AI-ready datasets from marketing and customer data, automate attribution, streamline CRM workflows, and optimize conversion tracking to drive performance across multi-channel digital ecosystems.

I thrive at the intersection of marketing, analytics, and AI teams, translating data insights into scalable growth strategies. My work centers on improving data accuracy, operational efficiency, and campaign performance, while aligning cross-functional teams toward measurable business outcomes.

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Skills

Experience Level

Work Experience

Marketing Operations & Automation Lead – AI Integration at Highbrow Technology Inc
June 1, 2025 - Present
Oversee automation of marketing workflows, CRM data hygiene, lead routing, attribution tracking, and conversion validation. Transform raw marketing and customer data into analytics-ready formats for AI training and platform integration. Ensure data governance and privacy compliance, QA automated outputs, and simulate campaign errors in sandbox environments to troubleshoot data-flow issues.
Marketing Operations & Automation Lead – AI Integration at Highbrow Technology Inc
September 1, 2024 - June 1, 2025
Collaborate with AI and product teams to embed intelligent marketing solutions within CRM, analytics tools, and marketing platforms. Create and validate labeled datasets for AI training, map marketing taxonomies and customer journeys to model-ready formats, and optimize dashboards for AI-driven insights. Conduct QA for data accuracy and privacy compliance.
Paid Media Specialist at Growth Marketing Media
July 1, 2025 - Present
Managed and optimized Google Ads and Meta Ads budgets ranging from USD 30,000–80,000 per month, driving scalable lead generation and revenue growth. Improved conversion rates 20–35% through audience segmentation, funnel optimization, and event-level tracking refinements. Increased ROAS from 2.5x to 4x+ by refining bidding strategies and high-intent signal mapping. Implemented GA4/GTM to resolve attribution discrepancies and improve data accuracy.
Performance Marketer at Hype Insight Global
October 1, 2024 - August 31, 2025
Planned, launched, and optimized paid campaigns across Meta, Google, Pinterest, TikTok, and Snapchat to drive leads, conversions, and ecommerce sales. Set up end-to-end conversion tracking with GA4, GTM, Meta Events Manager, and UTM strategies to ensure accurate attribution. Analyzed performance, audience insights, and attribution models to identify growth opportunities and scale winning strategies, collaborating with creative, content, and development teams.
Paid Media Specialist at Hoski Media
July 1, 2024 - August 31, 2025
Plan, launch, and optimize paid media campaigns across Meta, Google, TikTok, and Pinterest, ensuring precise conversion tracking. Conduct daily budget pacing, bid adjustments, creative refreshes, and track conversion events. Monitor KPIs (CPM, CTR, ROAS, CPA, Conversion Rate) and provide actionable reports. Run A/B tests on creatives, audiences, and placements to improve tracked conversions and ROI.

Education

MBA (Master of Business Administration) at Canterbury Christ Church University
August 1, 2024 - August 1, 2025
BBA in Marketing at University of Colombo
September 1, 2020 - July 1, 2024

Qualifications

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Industry Experience

Media & Entertainment, Software & Internet, Professional Services

Skills

Experience Level