Planned and executed Meta Ads recruitment campaigns, generating 500+ interviews and 37 hires; built and managed monthly content calendars across Instagram, Facebook, and LinkedIn; handled DMs, comments, and inbox communications to improve response time and engagement; maintained brand voice and community interaction across platforms; tracked campaign performance and optimized ads and content based on KPIs and insights.

Freelance Social Media Manager at Danish Sheikh Realty

August 1, 2024 - December 1, 2025

Setup and optimized Instagram, Facebook, and LinkedIn profiles with brand-aligned visuals and messaging; defined monthly SMART goals and executed trend-driven content strategies; managed DMs and comments to grow community and organic reach; designed and executed email campaigns targeting absent homeowners and expired listings; built automation workflows to support lead conversion; monitored performance metrics including engagement, CTR, open rates, and reach.

LinkedIn Outreach Manager at Vector Labs LLC

March 1, 2023 - August 1, 2024

Developed Ideal Customer Profiles (ICPs) and identified pain points for gaming industry clients; Designed carousel posts and short-form videos to showcase product expertise; Executed LinkedIn outreach campaigns, connecting with decision-makers and industry leaders; Managed B2B prospecting, follow-ups, and relationship nurturing; Contributed to client acquisition and revenue growth through consistent outreach efforts.

Education

Bachelor of Business Analytics at Virtual University of Pakistan

January 1, 2025 - January 1, 2027

Bachelor in Health Sciences at University of Health Sciences, Pakistan

January 1, 2021 - January 1, 2025

Bachelor of Business Analytics at Virtual University of Pakistan

January 1, 2021 - January 1, 2025