I’m Muhammad Ali, a SEO & AI Search (AEO) strategist who helps websites grow through deep technical fixes, smart on-page optimization, and measurable improvements in organic visibility. With 4+ years of experience across 200+ websites and 100+ successful freelancing projects, I turn search and AI discovery data into clear action plans that improve crawling, indexing, site architecture, and user experience. I work directly with tools like Google Search Console, Google Analytics, and Semrush to find what’s limiting performance and then implement improvements that move real KPIs—organic clicks, impressions, CTR, and rankings. I also lead AEO initiatives to strengthen visibility across ChatGPT, Google AI Overviews/AI Mode, and Gemini, collaborating with CMS and development teams to ensure recommendations become working changes that support long-term growth.…

Muhammad Ali

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5.0 (1 review)

I’m Muhammad Ali, a SEO & AI Search (AEO) strategist who helps websites grow through deep technical fixes, smart on-page optimization, and measurable improvements in organic visibility. With 4+ years of experience across 200+ websites and 100+ successful freelancing projects, I turn search and AI discovery data into clear action plans that improve crawling, indexing, site architecture, and user experience. I work directly with tools like Google Search Console, Google Analytics, and Semrush to find what’s limiting performance and then implement improvements that move real KPIs—organic clicks, impressions, CTR, and rankings. I also lead AEO initiatives to strengthen visibility across ChatGPT, Google AI Overviews/AI Mode, and Gemini, collaborating with CMS and development teams to ensure recommendations become working changes that support long-term growth.…

Available to hire

I’m Muhammad Ali, a SEO & AI Search (AEO) strategist who helps websites grow through deep technical fixes, smart on-page optimization, and measurable improvements in organic visibility. With 4+ years of experience across 200+ websites and 100+ successful freelancing projects, I turn search and AI discovery data into clear action plans that improve crawling, indexing, site architecture, and user experience.

I work directly with tools like Google Search Console, Google Analytics, and Semrush to find what’s limiting performance and then implement improvements that move real KPIs—organic clicks, impressions, CTR, and rankings. I also lead AEO initiatives to strengthen visibility across ChatGPT, Google AI Overviews/AI Mode, and Gemini, collaborating with CMS and development teams to ensure recommendations become working changes that support long-term growth.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Advanced
Urdu
Fluent
Panjabi, Punjabi
Fluent

Work Experience

Technical SEO & AEO Strategist
January 1, 2025 - Present
Owned end-to-end SEO delivery across technical audits, crawl/indexing issue fixes, site architecture, keyword mapping, on-page SEO, internal linking, Core Web Vitals, and conversion-focused UX improvements. Used Google Search Console, Google Analytics, and Semrush to identify growth opportunities, prioritize high-impact actions, and report results against traffic, visibility, and ranking KPIs. Implemented AI Search/AEO initiatives to strengthen brand and page visibility across ChatGPT, Google AI Overviews/AI Mode, and Gemini, coordinating directly with CMS environments and developers to implement recommendations and accelerate technical fixes. Supported SEO programs across agency, ecommerce, medical aesthetics, fitness/wellness, and hospitality websites.
SEO Strategist & Sales Team Lead at Brand Surge
September 1, 2023 - October 1, 2025
Led SEO strategy discussions during client discovery and onboarding, translating business goals into prioritized organic growth roadmaps. Audited client websites and delivered actionable recommendations covering technical SEO, on-page opportunities, content alignment, user journey improvements, and conversion impact. Partnered with design, development, and content teams to embed SEO best practices into website builds and optimization projects. Mentored team members on SEO fundamentals, website optimization, and clear client communication.
SEO Specialist / Technical SEO Expert at Intellectual Works
August 1, 2019 - September 1, 2023
Improved website structure, page hierarchy, and internal linking to enhance crawlability, indexing, and discovery of priority pages. Executed on-page SEO across keyword targeting, metadata, heading structure, and content alignment to search intent. Enhanced performance through Core Web Vitals and page speed optimization to support stronger search and user-experience outcomes. Conducted technical audits to identify broken links, duplicate content, structural issues, and indexing errors, coordinating fixes with developers and designers while ensuring SEO requirements were implemented during website builds.

Education

Associate Degree Program in Sales & Marketing at Virtual University of Pakistan
January 1, 2022 - January 1, 2024

Qualifications

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Industry Experience

Professional Services, Software & Internet, Healthcare, Retail, Media & Entertainment, Travel & Hospitality, Other
    Reliable Air & Heat - Local SEO Growth
    Improved organic visibility for a local service business through technical SEO, keyword targeting and content optimization. The website reached approximately 2.2K monthly organic traffic and 3.7K ranking keywords.…
    The Modern Skin | 62.5K Impressions
    Built the SEO foundation for The Modern Skin from the early stage, focusing on technical SEO, content optimization and targeted keywords. Generated 62.5K Google impressions and 1.05K organic clicks within 3 months.…
    SEO Growth - Big Move Agency | 24K+ Impressions
    Started SEO for Big Move Agency from the ground up. The site reached 24.1K impressions and 260 organic clicks in 28 days, with clicks growing from 220 to 260 and average position improving from 17.1 to 16.7.…

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