Muhammad Ali

Owned end-to-end SEO delivery across technical audits, crawl/indexing issue fixes, site architecture, keyword mapping, on-page SEO, internal linking, Core Web Vitals, and conversion-focused UX improvements. Used Google Search Console, Google Analytics, and Semrush to identify growth opportunities, prioritize high-impact actions, and report results against traffic, visibility, and ranking KPIs. Implemented AI Search/AEO initiatives to strengthen brand and page visibility across ChatGPT, Google AI Overviews/AI Mode, and Gemini, coordinating directly with CMS environments and developers to implement recommendations and accelerate technical fixes. Supported SEO programs across agency, ecommerce, medical aesthetics, fitness/wellness, and hospitality websites.

Led SEO strategy discussions during client discovery and onboarding, translating business goals into prioritized organic growth roadmaps. Audited client websites and delivered actionable recommendations covering technical SEO, on-page opportunities, content alignment, user journey improvements, and conversion impact. Partnered with design, development, and content teams to embed SEO best practices into website builds and optimization projects. Mentored team members on SEO fundamentals, website optimization, and clear client communication.

Improved website structure, page hierarchy, and internal linking to enhance crawlability, indexing, and discovery of priority pages. Executed on-page SEO across keyword targeting, metadata, heading structure, and content alignment to search intent. Enhanced performance through Core Web Vitals and page speed optimization to support stronger search and user-experience outcomes. Conducted technical audits to identify broken links, duplicate content, structural issues, and indexing errors, coordinating fixes with developers and designers while ensuring SEO requirements were implemented during website builds.