Muhammad Ali

Founded and led a UK software consultancy focused on enterprise mobile engineering, AI-powered applications, cloud architecture, and scalable digital platforms. Designed reusable Android architecture libraries using Clean Architecture, modularization, and Jetpack Compose. Developed AI-assisted software delivery workflows using AWS services and tools such as Cursor, AWS Q/A systems, Gemini, and ChatGPT. Architected and delivered modern React, Next.js, and TypeScript web applications. Designed scalable AWS cloud infrastructure for SaaS and mobile products and provided software architecture, mobile engineering, and cloud consulting for startups and SMEs.

Delivered experimentation and analytics frameworks using Optimizely and Snowplow to validate product hypotheses and improve customer conversion. Architected migration from Firebase Dynamic Links to AppsFlyer Deep Linking for uninterrupted attribution, campaign tracking, and onboarding. Implemented production observability dashboards using Datadog, Snowplow, and Firebase Analytics to reduce incident investigation time and increase release confidence. Engineered PyTorch and ONNX ML model integration for an AI image assistant feature to improve vehicle appraisal accuracy. Optimized a scalable design system using reusable Jetpack Compose components and Server-Driven UI (SDUI) for dynamic branding, applying MVVM and Clean Architecture principles for faster deployment cycles. Collaborated with product managers, designers, and backend engineers in agile environments; led technical discussions and API design strategy through weekly mobile guild and Droid conferences.

Led migration of legacy Android architecture to MVVM. Delivered customer journeys for rescue and insurance flows. Integrated Google Maps, Android Calendar API, and real-time location services. Improved application performance and stability through proactive crash analysis and optimization. Participated in architecture discussions and technical design reviews and delivered production releases via Agile Scrum ceremonies with cross-functional collaboration.