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I’m a marketing strategist with hands-on experience across Facebook Ads, Google Ads, SEO, content writing, email marketing, and SMS campaigns, along with strong execution skills in social media and brand growth. I’ve driven measurable results such as scaling online sales and improving organic traffic through SEO, while also managing Shopify stores and optimizing campaigns for lead generation. I also bring a fashion-focused branding background—coordinating shoots, overseeing PR and influencer activations, and working closely with retail partners across Pakistan. I enjoy building high-performing teams, running multi-channel marketing calendars, and using analytics tools to track performance and refine strategy to consistently hit targets.…I’m a marketing strategist with hands-on experience across Facebook Ads, Google Ads, SEO, content writing, email marketing, and SMS campaigns, along with strong execution skills in social media and brand growth. I’ve driven measurable results such as scaling online sales and improving organic traffic through SEO, while also managing Shopify stores and optimizing campaigns for lead generation. I also bring a fashion-focused branding background—coordinating shoots, overseeing PR and influencer activations, and working closely with retail partners across Pakistan. I enjoy building high-performing teams, running multi-channel marketing calendars, and using analytics tools to track performance and refine strategy to consistently hit targets.

Muhammad Ammar Shahid

Social Media Manager, Brand Designer, Marketing Strategist, +5

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I’m a marketing strategist with hands-on experience across Facebook Ads, Google Ads, SEO, content writing, email marketing, and SMS campaigns, along with strong execution skills in social media and brand growth. I’ve driven measurable results such as scaling online sales and improving organic traffic through SEO, while also managing Shopify stores and optimizing campaigns for lead generation. I also bring a fashion-focused branding background—coordinating shoots, overseeing PR and influencer activations, and working closely with retail partners across Pakistan. I enjoy building high-performing teams, running multi-channel marketing calendars, and using analytics tools to track performance and refine strategy to consistently hit targets.…I’m a marketing strategist with hands-on experience across Facebook Ads, Google Ads, SEO, content writing, email marketing, and SMS campaigns, along with strong execution skills in social media and brand growth. I’ve driven measurable results such as scaling online sales and improving organic traffic through SEO, while also managing Shopify stores and optimizing campaigns for lead generation. I also bring a fashion-focused branding background—coordinating shoots, overseeing PR and influencer activations, and working closely with retail partners across Pakistan. I enjoy building high-performing teams, running multi-channel marketing calendars, and using analytics tools to track performance and refine strategy to consistently hit targets.

Available to hire

I’m a marketing strategist with hands-on experience across Facebook Ads, Google Ads, SEO, content writing, email marketing, and SMS campaigns, along with strong execution skills in social media and brand growth. I’ve driven measurable results such as scaling online sales and improving organic traffic through SEO, while also managing Shopify stores and optimizing campaigns for lead generation.

I also bring a fashion-focused branding background—coordinating shoots, overseeing PR and influencer activations, and working closely with retail partners across Pakistan. I enjoy building high-performing teams, running multi-channel marketing calendars, and using analytics tools to track performance and refine strategy to consistently hit targets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Work Experience

Marketing Strategist at Confidential Company

July 1, 2024 - Present

Built and executed digital acquisition and growth strategy, managing Google Ads and Meta Ads for lead generation. Delivered local SEO work including citation building and service page optimization, maintained Google Business Profile content and project photos, and planned email marketing campaigns. Oversaw social media platforms (Facebook, Instagram, TikTok, YouTube, LinkedIn), handled LinkedIn outreach and company owner profile management, and created marketing collateral such as brochures, flyers, business cards, and folders. Managed online reputation across Trustpilot, BBB, Yelp, Houzz, Thumbtack, and Nextdoor. Produced reels and creative assets including AI-based video content with voiceovers and effects, coordinated project shoots and posted updates across social channels, and prepared monthly reporting on lead generation and campaign performance.

Social Media Manager at Trex by Al-Munaf Corporation

February 28, 2023 - October 11, 2025

Led a 12-person creative team; liaised with Ads & SEO agencies to achieve monthly targets; created campaigns including KV design, fashion/ product shoots; managed in-store branding and PR campaigns; produced high ROAS.

Digital Marketing Executive at Trex by Al-Munaf Corporation

February 28, 2023 - October 11, 2025

Led digital marketing initiatives; planned and executed cross-channel campaigns; managed social media strategy and content calendar; optimized campaigns for ROAS and reach across Facebook, Instagram, Twitter, LinkedIn, and YouTube; collaborated with agencies for PR and branding.

Marketing Manager at Company USA

February 1, 2023 - June 30, 2024

Managed marketing growth initiatives including scaling online sales by 12x over 18 months and increasing organic traffic via SEO by 75%. Ran multiple SMS marketing campaigns, managed a Shopify website with 2,000+ products, and implemented operational streamlining using Ginkgo and Power BI. Coordinated Facebook and Google Ads efforts with SEO/ad agencies to achieve monthly targets, and planned KVA (key visual) designs with digital and offline adaptations. Led cross-functional team growth up to 14 members across creative, customer services, social media, and e-commerce, and supported logistics/operations automation for timely deliveries. Conducted fashion photo shoots, managed PR campaigns with top celebrities and influencers, and negotiated brand partnerships for in-store branding and out-of-home activations across multiple retail outlets in Pakistan.

Digital Marketing Executive at Esire

February 1, 2023 - Present

Launched and managed digital marketing initiatives; wrote website content and social media posts; coordinated with partners for ads; achieved strong ROAS and growth in organic traffic.

Digital Marketing Manager at Esire

February 1, 2023 - Present

Developed and executed comprehensive digital marketing strategy; managed website/CMS updates and social media channels; created content, ran email/SMS marketing campaigns, and tracked metrics; improved online presence and engagement.

Social Media Manager at Trex by Al-Munaf Corporation

July 1, 2021 - February 28, 2023

Managed multi-platform social media presence and reputation for brands including Facebook, Instagram, TikTok, YouTube, and other channels. Produced and coordinated content calendars, supported paid and organic distribution, designed marketing collateral, and maintained online review presence on major platforms. Created and refined social creatives (reels and static content) and supported reporting on campaign and channel performance.

Digital Marketing Executive at Trex by Al-Munaf Corporation

June 30, 2021 - October 11, 2025

Launched WordPress website; coordinated Facebook, Instagram, YouTube, Twitter, and TikTok for organic content and paid ads; generated high ROAS through FB and SMS campaigns.

Digital Marketing Manager / Social Media Manager at 1st Step Shoes & Bags

June 30, 2021 - October 11, 2025

Launched WordPress website; managed Facebook, Instagram, YouTube, Twitter, and Pinterest; generated high ROAS through organic campaigns; wrote and edited website content; coordinated shoots with creative agencies; planned campaigns with KPI design and design briefs.

Digital Marketing Executive at Esire Jan

January 1, 2020 - June 30, 2021

Launched a WordPress website and managed organic-to-paid transition across Facebook, Instagram, YouTube, Twitter, Snapchat, and TikTok. Generated strong ROI results using Facebook Ads and SMS campaigns, and wrote website and social media copy without using AI. Coordinated with creative agencies for shoot support. Ran PR and Facebook Ads for US/UK/AU markets, earned high domain backlinks that increased organic traffic from 30k to 110k year over year, and executed email campaigns while maintaining strong CTR and ROI.

Territory Sales Officer at The Searle Company Ltd.

December 31, 2019 - October 11, 2025

Managed southern region operations; introduced ITRA in PS Shifa, JPMC, NMC, Ziauddin Hospitals; delivered product competitiveness presentations; maintained smooth product supply in the region.

Territory Sales Officer at The SEARLE Company Ltd.

December 31, 2019 - October 11, 2025

Managed the southern region; introduced HITRA in PNS Shifa, JPMC, NMC, and Ziauddin Hospitals; delivered product presentations to RMOs on competitiveness; maintained smooth supply in the region; supported sales growth.

Sr. Welfare Officer at Aziz Tabba Foundation

July 31, 2019 - October 11, 2025

Managed housing aid (rehabilitation), rent support, equipment support, and monthly/ Ramadan/ Christmas grants; oversaw programs and budgets of substantial scale.

Sr. Welfare Officer at Aziz Tabba Foundation

July 31, 2019 - October 11, 2025

Managed housing aid (rehabilitation), rent support, equipment support, and monthly Ramadan/Christmas grant ration programs; oversaw a yearly relief budget over 700 million; coordinated housing assistance, rent subsistence and related welfare activities.