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Senior Shopify Developer with 9+ years of experience building, redesigning, optimizing, and scaling Shopify and Shopify Plus stores. I combine deep Shopify/Liquid development with Conversion Rate Optimization (CRO), lifecycle marketing, and customer journey improvements to drive higher conversions and repeat purchases. I’ve delivered end-to-end projects from Figma to launch, and I work closely with founders, designers, marketers, and agencies. I implement and optimize analytics/tracking (GA4/GTM/Clarity), Klaviyo lifecycle flows, run CRO testing, and use data insights to improve customer retention and overall store performance.…Senior Shopify Developer with 9+ years of experience building, redesigning, optimizing, and scaling Shopify and Shopify Plus stores. I combine deep Shopify/Liquid development with Conversion Rate Optimization (CRO), lifecycle marketing, and customer journey improvements to drive higher conversions and repeat purchases. I’ve delivered end-to-end projects from Figma to launch, and I work closely with founders, designers, marketers, and agencies. I implement and optimize analytics/tracking (GA4/GTM/Clarity), Klaviyo lifecycle flows, run CRO testing, and use data insights to improve customer retention and overall store performance.

Muhammad Arsalan

Web Developer, eCommerce Developer, Conversion Rate Optimization Expert, +2

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Senior Shopify Developer with 9+ years of experience building, redesigning, optimizing, and scaling Shopify and Shopify Plus stores. I combine deep Shopify/Liquid development with Conversion Rate Optimization (CRO), lifecycle marketing, and customer journey improvements to drive higher conversions and repeat purchases. I’ve delivered end-to-end projects from Figma to launch, and I work closely with founders, designers, marketers, and agencies. I implement and optimize analytics/tracking (GA4/GTM/Clarity), Klaviyo lifecycle flows, run CRO testing, and use data insights to improve customer retention and overall store performance.…Senior Shopify Developer with 9+ years of experience building, redesigning, optimizing, and scaling Shopify and Shopify Plus stores. I combine deep Shopify/Liquid development with Conversion Rate Optimization (CRO), lifecycle marketing, and customer journey improvements to drive higher conversions and repeat purchases. I’ve delivered end-to-end projects from Figma to launch, and I work closely with founders, designers, marketers, and agencies. I implement and optimize analytics/tracking (GA4/GTM/Clarity), Klaviyo lifecycle flows, run CRO testing, and use data insights to improve customer retention and overall store performance.

Available to hire

Senior Shopify Developer with 9+ years of experience building, redesigning, optimizing, and scaling Shopify and Shopify Plus stores. I combine deep Shopify/Liquid development with Conversion Rate Optimization (CRO), lifecycle marketing, and customer journey improvements to drive higher conversions and repeat purchases.

I’ve delivered end-to-end projects from Figma to launch, and I work closely with founders, designers, marketers, and agencies. I implement and optimize analytics/tracking (GA4/GTM/Clarity), Klaviyo lifecycle flows, run CRO testing, and use data insights to improve customer retention and overall store performance.

Skills

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Expert

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Work Experience

Shopify Developer, CRO & Lifecycle Marketing at Naked Root

January 1, 2024 - December 31, 2025

Developed and optimized Shopify storefronts from Figma through launch for a US-based e-commerce business. Implemented landing pages, product pages, bundle offers, subscriptions, and conversion-focused customer journeys. Collaborated with UI/UX designers to convert designs into Shopify theme/storefront code. Owned lifecycle marketing collaboration, including Klaviyo setup support, customer segmentation, welcome/abandoned/browse abandonment/post-purchase/win-back flow work, and repeat purchase optimization. Implemented analytics and tracking using GA4, Google Tag Manager, Meta Pixel, Microsoft Clarity, and Lucky Orange. Conducted ongoing CRO reviews using heatmaps and session recordings and supported A/B testing initiatives to improve conversion performance.

Shopify Developer & CRO Consultant at TinyWins (Shopify Plus Agency)

January 1, 2023 - December 31, 2024

Worked on Shopify Plus redesign and optimization projects for high-growth, multi-million-dollar brands. Converted Figma designs into scalable Shopify implementations and built custom sections and reusable theme components. Contributed to large-scale redesign initiatives focused on conversion, UX, and performance improvements. Collaborated with project managers, designers, developers, and stakeholders through the project lifecycle.

Top Rated Shopify Consultant at Fiverr

January 1, 2017 - Present

Provided Shopify development, CRO, and lifecycle marketing services to hundreds of merchants worldwide. Built custom stores, landing pages, and conversion-focused product pages, and optimized customer journeys. Performed store audits, CRO audits, retention audits, analytics implementations, and Klaviyo automation projects. Worked with startups, agencies, Shopify Plus merchants, and established e-commerce brands.