Available to hire
Dynamic digital leader and strategist with 20+ years of experience driving e-commerce growth, web development, and multi-platform digital marketing. Expert in team management and remote leadership, delivering 200+ high-performance websites while advancing technical SEO, YouTube optimization, and AI-driven content workflows.
Proficient in leveraging cutting-edge AI tools (Claude, ChatGPT, Gemini, Canva, Magnific) to optimize operations, produce high-quality SEO content, and design engaging visuals—combining deep technical mastery with creative UI/UX to accelerate business success globally.
Skills
Experience Level
Expert
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Work Experience
Chief Operating Officer & Fashion Designer at Needlehole.com
January 1, 2014 - January 1, 2016Oversaw operations and managed the e-commerce fashion website. Migrated the website from Magento to WooCommerce, developing the new site in WordPress and WooCommerce. Integrated payment gateways including PayPal, Stripe, and 2Checkout. Managed maintenance schedules (plugin installation and updates) and hosting for reliability and security. Directed technical SEO, on-page SEO, and off-page SEO, and supported growth through social media management. Also led product/design execution with designers and tailors, including custom outfit creation, artwork for embellishments, and quality assurance coordination.
Chief Operating Officer (COO) at Chain of Get Smart Gym
January 1, 2013 - January 1, 2014Collaborated with branch managers to oversee operations across 6 branches, managing 100+ staff. Led reporting automation using Excel for monthly and annual outputs. Developed and managed the gym website in WordPress, managed social media marketing, and executed comprehensive SEO strategies to drive organic traffic. Implemented website performance improvements via speed optimization and caching. Handled customer inquiries via email, chat, and social media, ensuring timely resolutions.
Chief Operating Officer at Bargello.com
January 1, 2003 - January 1, 2012Managed technical, on-page, and off-page SEO. Built and developed the website and migrated the company platform from ASP to nopCommerce. Integrated PayPal and 2Checkout payment options, managed maintenance schedules and secure hosting, and ensured ongoing content/product updates. Supported growth through AI-assisted SEO content writing and social media marketing. Also managed designers/tailors and collaborated on custom outfits, artwork for embellishments, sample creation, and quality assurance.
Education
Qualifications
Bachelors
January 11, 2030 - August 24, 2026Industry Experience
Software & Internet, Retail, Financial Services, Media & Entertainment
Skills
Experience Level
Expert
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Expert
Expert
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Expert
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