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Social media specialist and creative marketing professional with 7+ years of experience creating content, planning campaigns, and growing consumer & lifestyle brands. Skilled in end-to-end social strategy—from briefs and KOL partnerships to performance analytics and reporting. I translate data and consumer insights into engaging content that drives reach, engagement, and revenue. Experienced leading cross-functional teams across creative, marketing communication, live hosting, affiliates, KOLs, and execution, with measurable growth and consistent optimization.…Social media specialist and creative marketing professional with 7+ years of experience creating content, planning campaigns, and growing consumer & lifestyle brands. Skilled in end-to-end social strategy—from briefs and KOL partnerships to performance analytics and reporting. I translate data and consumer insights into engaging content that drives reach, engagement, and revenue. Experienced leading cross-functional teams across creative, marketing communication, live hosting, affiliates, KOLs, and execution, with measurable growth and consistent optimization.

Muhtar Hadi Rukawan

Content Creator, Graphic Designer, Social Media Manager, +3

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Social media specialist and creative marketing professional with 7+ years of experience creating content, planning campaigns, and growing consumer & lifestyle brands. Skilled in end-to-end social strategy—from briefs and KOL partnerships to performance analytics and reporting. I translate data and consumer insights into engaging content that drives reach, engagement, and revenue. Experienced leading cross-functional teams across creative, marketing communication, live hosting, affiliates, KOLs, and execution, with measurable growth and consistent optimization.…Social media specialist and creative marketing professional with 7+ years of experience creating content, planning campaigns, and growing consumer & lifestyle brands. Skilled in end-to-end social strategy—from briefs and KOL partnerships to performance analytics and reporting. I translate data and consumer insights into engaging content that drives reach, engagement, and revenue. Experienced leading cross-functional teams across creative, marketing communication, live hosting, affiliates, KOLs, and execution, with measurable growth and consistent optimization.

Available to hire

Social media specialist and creative marketing professional with 7+ years of experience creating content, planning campaigns, and growing consumer & lifestyle brands. Skilled in end-to-end social strategy—from briefs and KOL partnerships to performance analytics and reporting.

I translate data and consumer insights into engaging content that drives reach, engagement, and revenue. Experienced leading cross-functional teams across creative, marketing communication, live hosting, affiliates, KOLs, and execution, with measurable growth and consistent optimization.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Part-time Dana Usaha dan Sponsorship Staff (Kara te Do In dones ia / Regional Karate Federation, Pengprov Jaw a Barat) at Goju ryu Asso cia tion Kara te-D o In dones ia (Pengprov Jawa Barat) - Bandung

July 1, 2025 - Present

Conducted market research and developed sponsorship strategy and business development initiatives for regional karate federation activities. Led a team across creative, marketing, and sponsorship functions. Managed partner outreach and sponsorship negotiation. Overseen campaign and budget administration, as well as analytics and reporting.

Part-time Dana Usaha dan Sponsorship Staff (Market Research & Sponsorship) at Goju Ryu Association Karate-Do Indonesia (Pengprov Jawa Barat) - Bandung

July 1, 2025 - Present

Conducted market research and developed sponsorship strategy and business development initiatives for regional karate federation activities. Led a team across creative, marketing, and sponsorship functions. Managed partner outreach and negotiations with sponsors. Oversaw campaign and budget administration, including analytics and reporting.

Part-time Dana Usaha dan Sponsorship Staff (Regional Karate Federation) / Sponsorship & Business Development Staff at Goju Ryu Association Karate-Do Indonesia (Pengprov Jawa Barat) - Bandung

July 1, 2025 - Present

Conducted market research and developed sponsorship strategy and business development initiatives for regional karate programs. Led a team across creative, marketing, and sponsorship functions; managed partner outreach and negotiation with sponsors. Oversaw campaign and budget administration, including analytics and reporting.

Creative Marketing Supervisor (TWS Earbuds & Smartwatches) at MirrorSpace - Bandung

January 1, 2025 - January 1, 2026

Owned go-to-market social and promotional campaign planning for TWS earbuds and smartwatches across two core lines. Led marketing strategy development including market research and product positioning. Managed end-to-end campaign execution (concept development through budgeting). Coordinated a cross-functional team spanning Creative, Marketing, Live Host, Affiliate, KOL Specialist, and Marketing Communication. Delivered regular performance evaluations using data to adjust direction and improve results. Ran end-to-end KOL execution across 10+ campaigns, from talent listing to performance reporting.

Creative Marketing Supervisor at MirrorSpace - Bandung

January 1, 2025 - January 1, 2026

Owned end-to-end marketing strategy for wearable devices across two core lines: TWS earbuds and smartwatches. Led market research and product positioning, developed campaign and promotional plans including concept development and budget management, and coordinated a cross-functional team across Creative, Marketing, Live Host, Affiliate, KOL Specialist, and Marketing Communication. Ran full KOL execution for 10+ campaigns from talent listing to performance reporting, delivering regular performance evaluations and data-driven recommendations to refine campaign direction and improve results.

Creative Lead (Social Content & KOL Performance) at MirrorSpace - Bandung

August 1, 2023 - December 1, 2024

Planned and managed content calendars across Instagram (Feed/Story/Reels), TikTok, YouTube, and marketplace channels. Led brainstorming for pre-campaign and campaign social content and authorized content briefs for each activation. Managed talent and KOL collaborations; grew Instagram & TikTok engagement by 137% year-over-year. Owned analytics and reporting to guide content and campaign optimization.

Creative Lead (Social Media & Content) at MirrorSpace - Bandung

August 1, 2023 - December 1, 2024

Planned content calendars across Instagram (feed, story, reels), TikTok, YouTube, and marketplace channels. Led brainstorming sessions for pre-campaign and campaign social content, and authorized content briefs for each activation. Managed talent and KOL collaborations, improving Instagram & TikTok engagement by 137% over one year. Owned analytics and reporting to optimize content and campaign performance.

Creative Lead at MirrorSpace - Bandung

August 1, 2023 - December 1, 2024

Planned content calendars across Instagram (feed, story, reels), TikTok, YouTube, and marketplace channels. Led brainstorming for pre-campaign and campaign social content and authored/approved content briefs for each activation. Managed talent and KOL collaborations, growing Instagram & TikTok engagement by 137% over a year. Owned analytics and reporting to guide content and campaign optimization.

Graphic Designer, Social Media Specialist & Content Creator at MirrorSpace - Bandung

January 1, 2023 - July 1, 2023

Designed and produced visual assets and motion graphics for social content, brand campaigns, and paid ads. Conducted trend research and monitoring to support content planning and analytics.

Event Media (Photo/Video Coverage & Social Media) at FORKI Kota Bandung - Bandung

August 1, 2016 - August 1, 2020

Supported federation and club events by shooting and editing photo/video coverage. Managed file archives and maintained social media presence for Instagram and YouTube. Compiled and organized event participant data.

Event Media (Photographer/Video Editor) and Social Media Management at FORKI Kota Bandung — Bandung

August 1, 2016 - August 1, 2020

Supported karate event coverage for athletes and clubs across Bandung. Shot and edited photo/video coverage of events. Managed file archives and social media channels (Instagram, YouTube). Compiled and organized event participant data for internal use and reporting.

Federation Media Staff (Photo/Video & Social Media) at FORKI Kota Bandung - Bandung

August 1, 2016 - August 1, 2020

Shot and edited photo/video event coverage, managed file archives and social media (Instagram, YouTube), and compiled/organized participant data for karate federation and club events.

Freelance Sports Event Media (Photo/Video Coverage) at Ryu ken Med ia - Bandung

September 1, 2013 - Present

Provided freelance sports event media coverage in Bandung, primarily for karate events. Shot and edited photo/video coverage of karate competitions. Managed file archives and social media posting for Instagram and YouTube. Compiled and organized event participant data.

Freelance Sports Event Media at Ryu ken Media — Bandung

September 1, 2013 - Present

Freelance sports event media in Bandung, primarily covering karate events. Shot and edited photo/video coverage of events. Managed file archives and social media presence (Instagram, YouTube). Compiled and organized event participant data for documentation and reporting.

Freelance Sports Event Media (Photographer/Videographer & Social Media) at Ryu ken Media - Bandung

September 1, 2013 - Present

Freelance sports event media in Bandung, primarily covering karate events. Shot and edited photo/video coverage, managed file archives and social media (Instagram, YouTube), and compiled/organized participant data for events.