Available to hire
I am a results-driven digital marketing specialist with over 5 years of experience in designing and optimizing data-driven campaigns across multiple channels. My passion lies in turning performance insights into actionable growth strategies. I thrive in dynamic environments where I can leverage my skills to improve lead quality and increase revenue. My goal is to contribute meaningfully to organizations by implementing innovative marketing approaches.
Skills
Experience Level
Expert
Language
English
Advanced
Arabic
Advanced
Work Experience
Digital Marketing Specialist at Joli
November 1, 2025 - PresentRan always-on paid acquisition across search and social, focused on profitable growth. Built full funnel campaigns and optimized daily to improve ROAS and CPA. Reported performance using GA4 and platform data, recommending next steps.
Performance Marketer at GOVYY
June 1, 2025 - PresentManaged and optimized paid campaigns across Google and social to hit ROAS and CAC targets. Led creative and offer testing to improve conversion rate and reduce fatigue. Owned GA4 tracking and performance reporting, converting insights into actions.
Digital Marketing Director at Knowhow Marketing Agency
April 1, 2022 - April 1, 2025Directed a digital transformation project, achieving a 300% increase in digital engagement and a 30% growth in online sales. Innovated a cross-channel marketing strategy that enhanced customer acquisition by 50% and retention by 30%. Led a digital team of 7, fostering a culture of creativity, innovation, and data-driven decision-making.
Analytics and Growth Campaign Manager at Shalky Fashion House
March 1, 2021 - April 1, 2022Launched targeted Facebook Lead Ads with high conversion rates in the fashion e-commerce sector. Developed keyword strategies and A/B tested ad creatives to increase PPC efficiency by 40%.
Education
Bachelor of Psychology at Omdurman Islamic University
January 11, 2030 - May 5, 2026Diploma in Law at The National Ribat University
January 11, 2030 - May 5, 2026Qualifications
Analytics Course
January 11, 2030 - May 5, 2026Ads Display Certification
January 11, 2030 - May 5, 2026Social Media Marketing
January 11, 2030 - May 5, 2026Digital Marketing Course
January 11, 2030 - May 5, 2026Industry Experience
Consumer Goods, Media & Entertainment, Professional Services
Skills
Experience Level
Expert
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