I am a results-driven digital marketing specialist with over 5 years of experience in designing and optimizing data-driven campaigns across multiple channels. My passion lies in turning performance insights into actionable growth strategies. I thrive in dynamic environments where I can leverage my skills to improve lead quality and increase revenue. My goal is to contribute meaningfully to organizations by implementing innovative marketing approaches.

MUJTABA MOHAMED

I am a results-driven digital marketing specialist with over 5 years of experience in designing and optimizing data-driven campaigns across multiple channels. My passion lies in turning performance insights into actionable growth strategies. I thrive in dynamic environments where I can leverage my skills to improve lead quality and increase revenue. My goal is to contribute meaningfully to organizations by implementing innovative marketing approaches.

Available to hire

I am a results-driven digital marketing specialist with over 5 years of experience in designing and optimizing data-driven campaigns across multiple channels. My passion lies in turning performance insights into actionable growth strategies. I thrive in dynamic environments where I can leverage my skills to improve lead quality and increase revenue. My goal is to contribute meaningfully to organizations by implementing innovative marketing approaches.

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Experience Level

Language

English
Advanced
Arabic
Advanced

Work Experience

Digital Marketing Specialist at Joli
November 1, 2025 - Present
Ran always-on paid acquisition across search and social, focused on profitable growth. Built full funnel campaigns and optimized daily to improve ROAS and CPA. Reported performance using GA4 and platform data, recommending next steps.
Performance Marketer at GOVYY
June 1, 2025 - Present
Managed and optimized paid campaigns across Google and social to hit ROAS and CAC targets. Led creative and offer testing to improve conversion rate and reduce fatigue. Owned GA4 tracking and performance reporting, converting insights into actions.
Digital Marketing Director at Knowhow Marketing Agency
April 1, 2022 - April 1, 2025
Directed a digital transformation project, achieving a 300% increase in digital engagement and a 30% growth in online sales. Innovated a cross-channel marketing strategy that enhanced customer acquisition by 50% and retention by 30%. Led a digital team of 7, fostering a culture of creativity, innovation, and data-driven decision-making.
Analytics and Growth Campaign Manager at Shalky Fashion House
March 1, 2021 - April 1, 2022
Launched targeted Facebook Lead Ads with high conversion rates in the fashion e-commerce sector. Developed keyword strategies and A/B tested ad creatives to increase PPC efficiency by 40%.

Education

Bachelor of Psychology at Omdurman Islamic University
January 11, 2030 - May 5, 2026
Diploma in Law at The National Ribat University
January 11, 2030 - May 5, 2026

Qualifications

Analytics Course
January 11, 2030 - May 5, 2026
Ads Display Certification
January 11, 2030 - May 5, 2026
Social Media Marketing
January 11, 2030 - May 5, 2026
Digital Marketing Course
January 11, 2030 - May 5, 2026

Industry Experience

Consumer Goods, Media & Entertainment, Professional Services